UC Irvine Extension Launches New Specialized Studies In Digital Journalism Program

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February 20, 2013
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UC Irvine Extension Launches New Specialized Studies In Digital Journalism Program

Online Courses and Webinars to Address Journalist's Migration from Traditional to Digital Media

IRVINE, Calif., Feb. 20, 2013 /PRNewswire/ -- The University of California, Irvine Extension announced today an innovative online Specialized Studies program in Digital Journalism in response to the explosive growth of online media, and the resulting need for career journalists to transition from traditional to new digital media platforms. Writers, journalists, and publishers looking to enhance their careers and migrate to real-time content management and publishing utilizing online media outlets will benefit from this program.

(Logo: http://photos.prnewswire.com/prnh/20130215/LA60869LOGO)

"With the immediacy of the news cycles, blogs, wikis, and social media outlets such as Facebook and Twitter, the way news content is gathered, reported and disseminated has completely changed," said Melanie Mitchell, director of management, marketing and business programs at UC Irvine Extension. "Our Digital Journalism program allows participants to combine their journalistic skills with the practical tools needed to successfully contribute to this digital media transformation."

Two free webinars and two online courses will be offered this spring to provide professionals with a comprehensive understanding of how to gather, write and disseminate news and information across multiple online platforms.

The free webinars are as follows:

    --  Digital Journalism Education Planning Session: On Wednesday, February 27
        from 11:30 a.m. to 12:30 p.m. PST, participants may join a webinar
        providing an overview of the program, explaining how UC Irvine Extension
        has worked with professionals from leading digital publications to help
        career journalists learn how to take advantage of the variety of digital
        media outlets necessary in today's diverse news marketplace.
    --  Marketing Your Online "Beat" Information Session: Taking place on
        Wednesday, March 13 from 11:30 a.m. to 12:30 p.m. PST, this webinar will
        present participants with an overview of the ways in which journalists
        develop their 'beat,' creating a network of online sources and deepening
        their knowledge of social media promotional techniques. The webinar will
        also include a sneak peek into the spring course, "Finding and Marketing
        Your Online 'Beat.'"
The new courses include:

    --  Making Your Journalistic Notebook Public (April 1 - May 5): Technology
        has fundamentally changed the ways in which news is gathered, produced
        and distributed. The vast array of social networking tools now available
        on the web, including Facebook, Twitter, blogs, LinkedIn, Instagram,
        Pinterest, G+ and Skype are all critical outlets that journalists can
        utilize to find sources, build content, and promote stories. The course
        will help students identify how to organize their online journalism
        toolkit and select the appropriate methods to tell their stories.
        Instructor Kevin Hanegan, B.S., is the author of four related
        programming books and is currently the Director of Educational Services
        for TIBCO Software.
    --  Finding and Marketing Your Online Beat (April 29 - June 9): This course
        focuses on the last decade of transition in the journalism world. Rapid
        technology changes have deeply affected journalism, bringing multiple
        opportunities for reporters to distinguish themselves. In order to
        survive in an ever-evolving world, today's journalist or writer needs to
        have at least one area of expertise; their "beat."  Instructor Deidre
        Woollard, M.F.A. will examine the various forms an online "beat" can
        take, as well as how to develop a "beat," court sources, deepen your
        knowledge and ultimately, how to get online content read.
For additional information or to register for the online courses or webinars, please visit http://unex.uci.edu/areas/business_mgmt/digital_journalism/ or call (949) 824-5414.

About UC Irvine Extension: University of California, Irvine Extension is the continuing education arm of UC Irvine. Through thousands of courses and programs offered on campus, online and on site, UC Irvine Extension helps adult learners reach their career advancement and personal enrichment goals -- and is celebrating 50 years of providing universally accessible, university-level learning to local, regional, and global communities. Learn more at http://www.extension.uci.edu, or join us on Facebook at facebook.com/uciextension.

About the University of California, Irvine: Founded in 1965, UC Irvine is a top-ranked university dedicated to research, scholarship and community service. Led by Chancellor Michael Drake since 2005, UC Irvine is among the most dynamic campuses in the University of California system, with nearly 28,000 undergraduate and graduate students, 1,100 faculty and 9,000 staff. Orange County's largest employer, UC Irvine contributes an annual economic impact of $4.2 billion. For more UC Irvine news, visit http://www.today.uci.edu.

CONTACT: Vivian Slater

714-573-0899 x 235
Vivian@echomediapr.com

SOURCE  UC Irvine Extension

Photo:http://photos.prnewswire.com/prnh/20130215/LA60869LOGO
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UC Irvine Extension

Web Site: http://www.extension.uci.edu

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