Page All:
Page 1
Veeva Systems Introduces Regulatory Compliant Email Solution for Global Life Sciences Companies
New cloud solution empowers pharmaceutical sales teams with integrated email to maximize productivity
PLEASANTON, California, February 14, 2013 /PRNewswire/ --
Veeva Systems' new Approved Email solution is set to radically increase the
productivity of life sciences sales teams by enabling users to email approved content to
customers directly from iRep and Veeva CRM. Veeva CRM Approved Email represents a
technology and business breakthrough in the industry as the first end-to-end solution to
enable regulatory compliant email communication between sales reps and healthcare
practitioners. The pharmaceutical industry can now increase the number and quality of
rep-to-customer interactions, reach more low-access and no-see healthcare practitioners
and deliver more relevant drug information to customers - without increasing the size of
the sales force.
(Photo:
http://photos.prnewswire.com/prnh/20120425/527164 )
"The pharmaceutical industry is one of the last to equip its sales teams with
non-personal promotion channels. In every other industry, reps communicate with their
customers via multiple channels, especially email. However, Pharma has been limited due to
the risk of non-compliance by making an unapproved claim or off-label communication.
Giving companies a controlled way to distribute content electronically will transform the
customer interaction," said Eric Newmark, program director for IDC Health Insights.
Veeva's email solution comes at just the right time for the life sciences industry
since the ability to traverse multiple communication channels is now required. According
to an AccessMonitor(TM) report, the number of physicians willing to see reps has declined
20% in the last five years, making alternate forms of communication like email a must.
"Even among rep-accessible physicians, 94% of primary care providers do not see even their
best reps more than twice a month," the report stated.
The key to Approved Email is the focus on both regulatory compliance and user
experience. The solution combines Vault PromoMats, a leading solution for the management
of promotional materials, with the market leading Veeva CRM and iRep solutions for
managing customer relationships. Together, Approved Email ensures only the right, approved
content is sent to customers every time, while storing the full history of every
interaction in Veeva CRM. Built-in controls - such as physician opt in/opt out management
and off-label restrictions - help to further ensure regulatory compliance. And, because
Approved Email is built into Veeva CRM and iRep, it's quick and easy for users to send
personalized and compliant email from any device.
"Why is Veeva the first to solve this persistent problem?" questioned Paul Shawah,
Veeva Systems' Vice President of CRM Strategy. "Because it's a surprisingly complex
problem to solve. Many different elements need to come together, including the right
hardware, mobile connectivity and the right software solution - one that seamlessly
combines CRM, CLM and content management functionality. When Veeva's customers deploy this
new solution, I believe their overall rep productivity will increase by at least 20%."
"Across the pharmaceutical landscape, companies are making it part of their corporate
strategy to improve sales productivity while becoming more customer centric," added Dana
Maiman, CEO and president at DraftFCB Healthcare, a global integrated marketing
communications agency focused on healthcare. "Approved Email supports both of these goals
by enabling reps to communicate more efficiently to more physicians through their
preferred channels."
Veeva CRM Approved Email is planned for general availability in Summer 2013.
About Veeva Systems
Veeva Systems is a leader in cloud-based software for the global life sciences
industry. Committed to innovation, product excellence and customer success, Veeva has over
150 customers, ranging from the world's largest pharmaceutical companies to emerging
biotechs. Founded in 2007, Veeva is a privately held company headquartered in the San
Francisco Bay Area, with offices in Philadelphia, Barcelona, Budapest, London, Paris,
Beijing, Shanghai and Tokyo. For more information, visit http://www.veevasystems.com.
Copyright (c) 2013 Veeva Systems. All rights reserved. Veeva and the Veeva logo are
registered trademarks of Veeva Systems. Veeva Systems owns other registered and
unregistered trademarks. Other names used herein may be trademarks of their respective
owners.
Media Contacts
Lisa Barbadora
Veeva Systems, Inc.
pr@veevasystems.com
Photo:
http://photos.prnewswire.com/prnh/20120425/527164
Photo:http://photos.prnewswire.com/prnh/20120425/527164
http://photoarchive.ap.org/
Veeva Systems
CONTACT: +1-610-420-3413
Veeva Systems Introduces Regulatory Compliant Email Solution for Global Life Sciences Companies
New cloud solution empowers pharmaceutical sales teams with integrated email to maximize productivity
PLEASANTON, California, February 14, 2013 /PRNewswire/ --
Veeva Systems' new Approved Email solution is set to radically increase the
productivity of life sciences sales teams by enabling users to email approved content to
customers directly from iRep and Veeva CRM. Veeva CRM Approved Email represents a
technology and business breakthrough in the industry as the first end-to-end solution to
enable regulatory compliant email communication between sales reps and healthcare
practitioners. The pharmaceutical industry can now increase the number and quality of
rep-to-customer interactions, reach more low-access and no-see healthcare practitioners
and deliver more relevant drug information to customers - without increasing the size of
the sales force.
(Photo:
http://photos.prnewswire.com/prnh/20120425/527164 )
"The pharmaceutical industry is one of the last to equip its sales teams with
non-personal promotion channels. In every other industry, reps communicate with their
customers via multiple channels, especially email. However, Pharma has been limited due to
the risk of non-compliance by making an unapproved claim or off-label communication.
Giving companies a controlled way to distribute content electronically will transform the
customer interaction," said Eric Newmark, program director for IDC Health Insights.
Veeva's email solution comes at just the right time for the life sciences industry
since the ability to traverse multiple communication channels is now required. According
to an AccessMonitor(TM) report, the number of physicians willing to see reps has declined
20% in the last five years, making alternate forms of communication like email a must.
"Even among rep-accessible physicians, 94% of primary care providers do not see even their
best reps more than twice a month," the report stated.
The key to Approved Email is the focus on both regulatory compliance and user
experience. The solution combines Vault PromoMats, a leading solution for the management
of promotional materials, with the market leading Veeva CRM and iRep solutions for
managing customer relationships. Together, Approved Email ensures only the right, approved
content is sent to customers every time, while storing the full history of every
interaction in Veeva CRM. Built-in controls - such as physician opt in/opt out management
and off-label restrictions - help to further ensure regulatory compliance. And, because
Approved Email is built into Veeva CRM and iRep, it's quick and easy for users to send
personalized and compliant email from any device.
"Why is Veeva the first to solve this persistent problem?" questioned Paul Shawah,
Veeva Systems' Vice President of CRM Strategy. "Because it's a surprisingly complex
problem to solve. Many different elements need to come together, including the right
hardware, mobile connectivity and the right software solution - one that seamlessly
combines CRM, CLM and content management functionality. When Veeva's customers deploy this
new solution, I believe their overall rep productivity will increase by at least 20%."
"Across the pharmaceutical landscape, companies are making it part of their corporate
strategy to improve sales productivity while becoming more customer centric," added Dana
Maiman, CEO and president at DraftFCB Healthcare, a global integrated marketing
communications agency focused on healthcare. "Approved Email supports both of these goals
by enabling reps to communicate more efficiently to more physicians through their
preferred channels."
Veeva CRM Approved Email is planned for general availability in Summer 2013.
About Veeva Systems
Veeva Systems is a leader in cloud-based software for the global life sciences
industry. Committed to innovation, product excellence and customer success, Veeva has over
150 customers, ranging from the world's largest pharmaceutical companies to emerging
biotechs. Founded in 2007, Veeva is a privately held company headquartered in the San
Francisco Bay Area, with offices in Philadelphia, Barcelona, Budapest, London, Paris,
Beijing, Shanghai and Tokyo. For more information, visit http://www.veevasystems.com.
Copyright (c) 2013 Veeva Systems. All rights reserved. Veeva and the Veeva logo are
registered trademarks of Veeva Systems. Veeva Systems owns other registered and
unregistered trademarks. Other names used herein may be trademarks of their respective
owners.
Media Contacts
Lisa Barbadora
Veeva Systems, Inc.
pr@veevasystems.com
Photo:
http://photos.prnewswire.com/prnh/20120425/527164
Photo:http://photos.prnewswire.com/prnh/20120425/527164
http://photoarchive.ap.org/
Veeva Systems
CONTACT: +1-610-420-3413