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BlogFrog's Holly Hamann To Discuss Advocacy Through Influencer Marketing At Social Media Marketing Conference
Hamann to discuss the shift from ineffective advertising to influencer marketing at the 6th Annual Social Media Marketing Conference
BOULDER, Colo., Feb. 7, 2012 /PRNewswire/ --
Who: Holly Hamann
Co-founder and CMO
BlogFrog
(http://www.theblogfrog.com)
Hamann has extensive experience launching start-ups in the
internet, multimedia, entertainment, video and other high-
tech industries. At BlogFrog, she leads strategic planning
and marketing for the fast-growing start-up that helps
brands connect with consumers in meaningful ways through
influencer marketing campaigns. She is an active industry
thought leader - speaking at conferences, contributing
content on technology and marketing to various
publications, is an American Marketing Association (AMA)
"Marketer of the Year" recipient and is a contributing
blogger for The Huffington Post.
What: From Advertising to Advocacy: Why Influencer Marketing
Matters
Bloggers and social media content creators are the new
influencers and often have larger and more trusted
audiences than traditional media. Influencer marketing
partners brands with social influencers to create and
distribute relevant content that is targeted toward an
audience that cares and is shared in a way that is
authentic and transparent. It involves less shouting and
more listening. It means less advertising noise and more
quality conversations about things that matter. When
brands partner with supporters and influencers who are
closer to their target audience than they are, it is a
huge step toward building consumer trust and being part of
the social conversations consumers are having long before
they ever buy a product. Attendees will learn best
practices for creating powerful influencer marketing
programs that help their brands shift from ineffective
advertising to earned advocacy.
Where: 6th Annual Social Media Marketing Conference
The Old Mill Inn
21 Old Mill Road
Toronto, ON
M8X 1G5 Canada
(http://www.oldmilltoronto.com/)
When: Wednesday, Feb. 13, 2013 11:15 a.m. - 11:55 a.m. EST
Share: #BlogFrog @HollyHamann describes the shift towards
#influencer #marketing at #social #media marketing
conference Feb. 13
Info: To arrange an interview with Hamann or to speak with her
about her presentation please contact Christie Denniston
at Catapult PR-IR:
Office number: 303-581-7760, ext. 13
Mobile number: 303-827-5164
Email (cdenniston@catapultpr-ir.com)
Twitter: @prhightech
SOURCE BlogFrog
BlogFrog
Web Site: http://www.theblogfrog.com
BlogFrog's Holly Hamann To Discuss Advocacy Through Influencer Marketing At Social Media Marketing Conference
Hamann to discuss the shift from ineffective advertising to influencer marketing at the 6th Annual Social Media Marketing Conference
BOULDER, Colo., Feb. 7, 2012 /PRNewswire/ --
Who: Holly Hamann
Co-founder and CMO
BlogFrog
(http://www.theblogfrog.com)
Hamann has extensive experience launching start-ups in the
internet, multimedia, entertainment, video and other high-
tech industries. At BlogFrog, she leads strategic planning
and marketing for the fast-growing start-up that helps
brands connect with consumers in meaningful ways through
influencer marketing campaigns. She is an active industry
thought leader - speaking at conferences, contributing
content on technology and marketing to various
publications, is an American Marketing Association (AMA)
"Marketer of the Year" recipient and is a contributing
blogger for The Huffington Post.
What: From Advertising to Advocacy: Why Influencer Marketing
Matters
Bloggers and social media content creators are the new
influencers and often have larger and more trusted
audiences than traditional media. Influencer marketing
partners brands with social influencers to create and
distribute relevant content that is targeted toward an
audience that cares and is shared in a way that is
authentic and transparent. It involves less shouting and
more listening. It means less advertising noise and more
quality conversations about things that matter. When
brands partner with supporters and influencers who are
closer to their target audience than they are, it is a
huge step toward building consumer trust and being part of
the social conversations consumers are having long before
they ever buy a product. Attendees will learn best
practices for creating powerful influencer marketing
programs that help their brands shift from ineffective
advertising to earned advocacy.
Where: 6th Annual Social Media Marketing Conference
The Old Mill Inn
21 Old Mill Road
Toronto, ON
M8X 1G5 Canada
(http://www.oldmilltoronto.com/)
When: Wednesday, Feb. 13, 2013 11:15 a.m. - 11:55 a.m. EST
Share: #BlogFrog @HollyHamann describes the shift towards
#influencer #marketing at #social #media marketing
conference Feb. 13
Info: To arrange an interview with Hamann or to speak with her
about her presentation please contact Christie Denniston
at Catapult PR-IR:
Office number: 303-581-7760, ext. 13
Mobile number: 303-827-5164
Email (cdenniston@catapultpr-ir.com)
Twitter: @prhightech
SOURCE BlogFrog
BlogFrog
Web Site: http://www.theblogfrog.com