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Unity Working With BlackBerry to Create Deployment Add-on for BlackBerry 10

Poster: SySAdmin
Posted on February 5, 2013 at 5:35:02 AM
Unity Working With BlackBerry to Create Deployment Add-on for BlackBerry 10

SAN FRANCISCO and WATERLOO, Ontario, February 5, 2013 /PRNewswire/ --

    BlackBerry (NASDAQ: BBRY; TSX: BB) and Unity Technologies today announced that they
are working together to create a Unity deployment add-on product for BlackBerry(R) 10
smartphones, empowering Unity's over 1.5 million strong developer community to publish
their games on these powerful platforms. The deployment tools will also be available for
BlackBerry PlayBook(TM) tablets when they run the BlackBerry 10 OS.

    BlackBerry 10 will now be one of the premiere mobile platforms supported by the
market-leading Unity Engine. The deployment tool is currently in development by Unity
Technologies and BlackBerry, and will be released as an add-on option for Unity.

    "Unity developers have an extensive catalogue of incredible mobile games, many of
which are award-winning. We're excited to offer Unity developers easy access to the new
powerful and rich BlackBerry 10 platform," said David Helgason, CEO, Unity Technologies.
"We're eager to provide them with another exciting avenue to have their games devoured by
an audience hungry for entertainment."

    BlackBerry will also seed the Unity development community with BlackBerry 10
smartphones for testing to provide developers the best possible environment to create
amazing games for the new platform. Unity and BlackBerry will hold developer meet up
events in Europe and North America and will give qualified developer attendees Unity Pro
and BlackBerry 10 smartphones. Details are coming soon, so stay tuned to BlackBerry
Developers Blog.

    "One of the driving forces for success for a mobile platform is a strong games
offering. BlackBerry customers have already shown their hunger for mobile gaming, with
games being one of the strongest categories on the BlackBerry World storefront and
continuing to grow in popularity," said Alec Saunders, Vice President, Developer Relations
and Ecosystems at BlackBerry. "We are thrilled to work with Unity and to propel the
momentum we are seeing in games on BlackBerry even further. Soon Unity developers will be
able to use this deployment tool to quickly and easily offer their games to BlackBerry
customers."

    Availability

    A free beta version of the Unity add-on will be made available to a limited number of
qualified developers in the spring. Unity is expecting the final release to be available
in the summer of 2013.

    Developer Resources

    BlackBerry Developer Zone [http://developer.blackberry.com ]

    BlackBerry World [http://appworld.blackberry.com ]

    BlackBerry Developer Forums
[http://supportforums.blackberry.com/t5/Developer-Support-Forums/ct-p/blackberrydev ]

    BlackBerry Developer Blog [http://devblog.blackberry.com ]

    About BlackBerry

    A global leader in wireless innovation, BlackBerry(R) revolutionized the mobile
industry when it was introduced in 1999. Today, BlackBerry aims to inspire the success of
our millions of customers around the world by continuously pushing the boundaries of
mobile experiences. Founded in 1984 and based in Waterloo, Ontario, BlackBerry operates
offices in North America, Europe, Asia Pacific and Latin America. BlackBerry is listed on
the NASDAQ Stock Market (NASDAQ: BBRY) and the Toronto Stock Exchange (TSX: BB). For more
information, visit http://www.blackberry.com.

    About Unity Technologies

    Unity Technologies is the creator of Unity, an intuitive and flexible development
platform used to make wildly creative and intelligently interactive 3D and 2D content. The
"author once, deploy everywhere" capability ensures developers can publish to all of the
most popular platforms. Unity Technologies boasts a thriving community of 1.5 million
registered developers including large publishers, indie studios, students and hobbyists.
Unity Technologies aggressively re-invests in its award-winning 3D development tools and
democratization initiatives, such as the Asset Store digital content marketplace and Union
game distribution service, in order to remain at the forefront of innovation. Unity
Technologies is headquartered in San Francisco and has offices in Canada, China, Colombia,
Denmark, Finland, Germany, Japan, Korea, Lithuania, Sweden, Ukraine, and the United
Kingdom. For more information, visit: http://unity3d.com.

    Forward-looking statements in this news release are made pursuant to the "safe harbor"
provisions of the U.S. Private Securities Litigation Reform Act of 1995 and applicable
Canadian securities laws. When used herein, words such as "expect", "anticipate",
"estimate", "may", "will", "should", "intend," "believe", and similar expressions, are
intended to identify forward-looking statements. Forward-looking statements are based on
estimates and assumptions made by RIM in light of its experience and its perception of
historical trends, current conditions and expected future developments, as well as other
factors that RIM believes are appropriate in the circumstances. Many factors could cause
RIM's actual results, performance or achievements to differ materially from those
expressed or implied by the forward-looking statements, including those described in the
"Risk Factors" section of RIM's Annual Information Form, which is included in its Annual
Report on Form 40-F (copies of which filings may be obtained at http://www.sedar.com or
http://www.sec.gov). These factors should be considered carefully, and readers should not
place undue reliance on RIM's forward-looking statements. RIM has no intention and
undertakes no obligation to update or revise any forward-looking statements, whether as a
result of new information, future events or otherwise, except as required by law.

    BlackBerry, RIM, Research In Motion and related trademarks, names and logos are the
property of Research In Motion Limited and are registered and/or used in the U.S. and
countries around the world. Unity product names are trademarks of Unity Technologies or
its subsidiaries or affiliates. All other brands, names and marks are the property of
their respective owners. RIM is not responsible for any third party products or services.

       
        Media Contacts:

        BlackBerry Media Relations
        Victoria Berry
        vberry@blackberry.com
        +1-519-888-7465 x73663

        Unity Technologies

        North America

        Dan Adams
        dan@unity3d.com
        +1-415-852-4354

        Aaron Wessels
        aaron@pointblankcomm.com
        +1-415-378-8090

        Europe
        Chris Clarke
        chrisc@unity3d.com
        +44-7590-509278

        Investor Contact:
        RIM Investor Relations
        investor_relations@rim.com
        +1-519-888-7465

Unity Technologies and BlackBerry
 
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