Tuxera Becomes SD Association Executive Member

Tuxera Becomes SD Association Executive Member

HELSINKI, January 30, 2013 /PRNewswire/ --

    Contributes to Further Development of SD Memory Card Based Data Portability

    Tuxera Inc., the market leader in interoperable file system technology, today
announced it has became Executive Member of SDA to build upon its continued involvement
and commitment to the SD memory card technology. Tuxera has been an active SDA member for
the past three years and keeps on investing in interoperable file systems FAT and exFAT,
both required by SDA standards.

    SD Association [https://www.sdcard.org ] is a global collaboration of companies
committed to the development of technical standards for SD memory card technology. Its aim
is to promote the adoption and advancement of the industry-wide memory card standards.

    "Executive membership at SDA gives Tuxera a wider access to industry collaboration,
allowing us to develop market-leading Tuxera FAT and Tuxera exFAT software to support all
possible interpretations and implementations of SDA file system specifications. As we
focus on the development of file systems solutions fueling seamless data portability, it
is crucial for us to actively participate in the discussion on where the SDA governed
standards are heading," said Mikko Valimaki, Tuxera CEO

    Tuxera is working with Microsoft, SDA and chipset manufacturers to ensure that the
device manufacturers are able to integrate FAT and exFAT solution on any platform and
adopt SD, SDHC and SDXC memory card support in any device. Tuxera was the first
independent software vendor which licensed access to the exFAT specifications, source code
and verification tools from Microsoft.

    Industry forecasts estimate
[http://blog.premiumusb.com/2012/08/sd-cards-international-market ] the market for SD
memory cards to reach up to $21.3 billion by 2018, due to increased growth in the mobile
sector. The boundaries between consumer electronic markets become more flexible and the
customers expect to access their media content on all the devices hassle-free, regardless
of operation system.

    Leading OEMs worldwide ship Tuxera file system solutions that guarantee full
compliance with the latest storage standards and flawless interoperability. Tuxera FAT and
exFAT solution power SD, SDHC and SDXC support in the high-end Android devices, smart TVs,
automotive infotainment systems and many other devices with increased storage capacity,
interoperability, and top performance at which files can be transferred.

    About Tuxera: Tuxera is the leading provider of file systems that allow music,
pictures, videos and other content to be ported across mobiles, tablets, home
entertainment, consumer, industrial or any other electronics. Tuxera's industry-standard
file system solutions for Android, Linux, Mac OS X and other platforms have hundreds of
millions installations. Close collaboration with industry leaders ensures reliable
compatibility and helps to set high standard in performance, low power use for embedded
and mobile solutions. For more information, please visit http://www.tuxera.com

    Press Contact: karolina@tuxera.com

Tuxera

CONTACT: Karolina Mosiadz, +358-45-330-2957