Bodog88.com Launch Full Mobile Product Suite
Poster: SySAdmin
Posted on January 7, 2013 at 7:14:01 AM
Bodog88.com Launch Full Mobile Product Suite
LONDON, January 7, 2013 /PRNewswire/ --
WAP three times bigger than Smartphone for gambling usage in Asia
To coincide with the FA Cup 3rd round matches, Bodog88.com have launched a new
smartphone and WAP interface allowing access to all bet types in both formats. Both the
WAP and Smartphone products have been developed by ONEworks.
WAP is seen in Europe as Betamax to VHS or a cassette in the face of a CD, but this is
very much not the case in Asia where, according to ONEworks, 'bets placed' WAP represents
70% of the market.
Robert Gustafsson, Managing Director of Bodog88.com commented: "The strength of WAP in
Asia surprises everybody, myself included, but as a result it made sense to wait until we
could have both versions up and running before we launched our full mobile service. The
growth in mobile is well-documented and showing no signs of slowing but having both the
WAP and Smartphone options should give us a competitive advantage as well as, obviously,
widen the accessibility of the brand in Asia."
Tom Hall, Head of Business Development for ONEworks added, "We know how vitally
important mobile is for our sportsbook clients, and I am certain this will help Bodog gain
even greater market share through our enhanced mobile offering, increasingly the 'channel
of choice' amongst in-play sports-betting customers."
Bodog88.com
CONTACT: For further information please call: Ed Pownall, BodogBrand.com's International Press Office (London), on +44-(0)7825-064-776
LONDON, January 7, 2013 /PRNewswire/ --
WAP three times bigger than Smartphone for gambling usage in Asia
To coincide with the FA Cup 3rd round matches, Bodog88.com have launched a new
smartphone and WAP interface allowing access to all bet types in both formats. Both the
WAP and Smartphone products have been developed by ONEworks.
WAP is seen in Europe as Betamax to VHS or a cassette in the face of a CD, but this is
very much not the case in Asia where, according to ONEworks, 'bets placed' WAP represents
70% of the market.
Robert Gustafsson, Managing Director of Bodog88.com commented: "The strength of WAP in
Asia surprises everybody, myself included, but as a result it made sense to wait until we
could have both versions up and running before we launched our full mobile service. The
growth in mobile is well-documented and showing no signs of slowing but having both the
WAP and Smartphone options should give us a competitive advantage as well as, obviously,
widen the accessibility of the brand in Asia."
Tom Hall, Head of Business Development for ONEworks added, "We know how vitally
important mobile is for our sportsbook clients, and I am certain this will help Bodog gain
even greater market share through our enhanced mobile offering, increasingly the 'channel
of choice' amongst in-play sports-betting customers."
Bodog88.com
CONTACT: For further information please call: Ed Pownall, BodogBrand.com's International Press Office (London), on +44-(0)7825-064-776