One97 Acquires MobiVite, a Self-service Mobile Marketing Platform
Poster: SySAdmin
Posted on December 18, 2012 at 2:21:01 AM
One97 Acquires MobiVite, a Self-service Mobile Marketing Platform
NEW DELHI, December 18, 2012 /PRNewswire/ --
Will Launch With it a Do-It-Yourself Service to Accelerate Mobile-web Adaptation by
Merchants
One97 Communications Ltd., India's leading Mobile Internet Company, closed the deal to
acquire the Delhi-based marketing platform MobiVite. The Software-as-a-Service (SaaS)
platform enables businesses and brand managers to create mobile websites and execute
engaging mobile-web campaigns. The acquisition will enable One97 to offer complete mobile
marketing services to brands and agencies.
(Logo:
http://photos.prnewswire.com/prnh/20121218/582985)
India is world's one of the fastest growing mobile market. There will be more than 100
million mobile internet users added in the next two years. One97's MobiVite platform will
allow brands to tap this large mobile Internet audience.
Vijay Shekhar Sharma, Founder and CEO of One97, says: "We want to be the dominating
force of the mobile Internet ecosystem. Bringing MobiVite to One97 allows us to accelerate
our journey towards the purpose. Brands and agencies will absolutely love this platform!"
"We are very excited to become a part of the One97 team! We can now offer our
innovative mobile internet marketing services to larger customer base," comments Sanjay
Goel, Founder & CEO of MobiVite. "The next generation of mobile sites will be extremely
sophisticated, focusing on opt-in marketing and driving sales among mobile users via its
integrated business tools. At MobiVite it is not the future, it's now."
Sanjay Goel is an entrepreneur at heart and with MobiVite he starts a new journey.
Google's "Let's Talk Mobile" program has even chosen MobiVite as a key vendor to enable
businesses to market mobile websites.
About One97 Communications
One97 is India's leading Mobile Internet Company. Driven by great consumer experience
One97 offers digital goods & services to mobile consumers under its Paytm brand. The
company also offers Mobile Advertising and Mobile Payments for merchants. One97 is backed
by marquee investors SAIF Partners, Intel Capital, SAP Ventures and Silicon Valley Bank
and has offices in India, Middle East and Africa. More on http://www.One97.com
[http://www.One97.com ]
About MobiVite
MobiVite is a cloud based "do-it-yourself" mobile internet marketing platform for
business owners, marketing managers and agencies to create and publish mobile optimized
websites/landing pages with innovative engagement and monetization capabilities. More on
http://www.mobivite.net
Primary Media Contact: Antje Pfahl, antje.pfahl@one97.net, 91-95-60609657
Secondary Media Contact: Sonia Dhawan, sonia.dhawan@one97.net, 91-98-99811761
Photo:
http://photos.prnewswire.com/prnh/20121218/582985
Photo:http://photos.prnewswire.com/prnh/20121218/582985
http://photoarchive.ap.org/
One97 Communications Ltd.
CONTACT: PRN
NEW DELHI, December 18, 2012 /PRNewswire/ --
Will Launch With it a Do-It-Yourself Service to Accelerate Mobile-web Adaptation by
Merchants
One97 Communications Ltd., India's leading Mobile Internet Company, closed the deal to
acquire the Delhi-based marketing platform MobiVite. The Software-as-a-Service (SaaS)
platform enables businesses and brand managers to create mobile websites and execute
engaging mobile-web campaigns. The acquisition will enable One97 to offer complete mobile
marketing services to brands and agencies.
(Logo:
http://photos.prnewswire.com/prnh/20121218/582985)
India is world's one of the fastest growing mobile market. There will be more than 100
million mobile internet users added in the next two years. One97's MobiVite platform will
allow brands to tap this large mobile Internet audience.
Vijay Shekhar Sharma, Founder and CEO of One97, says: "We want to be the dominating
force of the mobile Internet ecosystem. Bringing MobiVite to One97 allows us to accelerate
our journey towards the purpose. Brands and agencies will absolutely love this platform!"
"We are very excited to become a part of the One97 team! We can now offer our
innovative mobile internet marketing services to larger customer base," comments Sanjay
Goel, Founder & CEO of MobiVite. "The next generation of mobile sites will be extremely
sophisticated, focusing on opt-in marketing and driving sales among mobile users via its
integrated business tools. At MobiVite it is not the future, it's now."
Sanjay Goel is an entrepreneur at heart and with MobiVite he starts a new journey.
Google's "Let's Talk Mobile" program has even chosen MobiVite as a key vendor to enable
businesses to market mobile websites.
About One97 Communications
One97 is India's leading Mobile Internet Company. Driven by great consumer experience
One97 offers digital goods & services to mobile consumers under its Paytm brand. The
company also offers Mobile Advertising and Mobile Payments for merchants. One97 is backed
by marquee investors SAIF Partners, Intel Capital, SAP Ventures and Silicon Valley Bank
and has offices in India, Middle East and Africa. More on http://www.One97.com
[http://www.One97.com ]
About MobiVite
MobiVite is a cloud based "do-it-yourself" mobile internet marketing platform for
business owners, marketing managers and agencies to create and publish mobile optimized
websites/landing pages with innovative engagement and monetization capabilities. More on
http://www.mobivite.net
Primary Media Contact: Antje Pfahl, antje.pfahl@one97.net, 91-95-60609657
Secondary Media Contact: Sonia Dhawan, sonia.dhawan@one97.net, 91-98-99811761
Photo:
http://photos.prnewswire.com/prnh/20121218/582985
Photo:http://photos.prnewswire.com/prnh/20121218/582985
http://photoarchive.ap.org/
One97 Communications Ltd.
CONTACT: PRN