Grandparents Are Tech-savvy this Christmas
Poster: SySAdmin
Posted on December 17, 2012 at 1:56:01 PM
Grandparents Are Tech-savvy this Christmas
ABINGDON, England, December 17, 2012 /PRNewswire/ --
Stuck for gift ideas this Christmas? Research from Kaspersky Lab shows that
tablets, smartphones and laptops are on the Christmas lists of many 55 and over's this
year - above books, Christmas jumpers and socks
If you thought your granny or grandad would be happy with the traditional pair of
socks this Christmas, think again. UK adults 55 and over are tech-savvy, with 41 per cent
putting a tablet, smartphone or laptop on their Christmas list this year, according to a
new online survey by YouGov Plc for Kaspersky Lab [http://www.kaspersky.co.uk ]. Only
three per cent of the older generation (55-plus) actually said they wish to receive socks,
whilst a surprising 21 per cent of 18-24 year olds, and 15 per cent of 25-34 year olds
said they would like to unwrap a pair of socks this Christmas.
When considering what to buy your grandparents for Christmas, knitwear would normally
seem like a safe bet. However, according to the survey only five per cent of 55-plus year
olds in the UK would like to receive a Christmas jumper this year. However, it seems that
young people in the UK do want a cosy Christmas, with 14 per cent of 18-24 year olds
putting a Christmas jumper on their wishlist. These figures suggest that older people are
more concerned with a gift that is going to keep them better connected to family and
friends this Christmas, also allowing them to surf the web, shop and bank from the comfort
of their sofa.
Challenging traditional stereotypes, UK adults further showed how the older generation
is steering away from the expected gift choices this year due to technology. Although 26
per cent of 55 and overs said they would like a book this Christmas, younger people proved
they are bigger bookworms, with 36 per cent of 18-24 year olds and 35 per cent of 25-34
year olds putting a book on their list. 6 per cent of 55 and overs will even be asking to
receive festival tickets this Christmas.
With more of the older generation welcoming technology into their lives, it's
important to understand the security risks surrounding such devices. Some may not
understand how to protect their newest Christmas gifts. 44 per cent of all UK adults will
be asking for a tablet, laptop or smartphone this Christmas. However, recent Kaspersky Lab
research[1] shows that 65 per cent of smartphone owners, 16 per cent of laptop owners and
50 per cent of Macbook owners do not bother to protect their device, leaving a wealth of
personal information easily accessible to cybercriminals. Those wishing to receive one of
these devices this Christmas need to consider keeping it secure all year round.
--------------------------------------------------
1. Results based on a survey by Harris Interactive, conducted in February and March
2012 among almost 9,000 consumers from the USA, Russia, Germany, UK, France, Italy and
Spain. The full report on the survey by Harris Interactive is available at:
http://www.kaspersky.com/downloads/pdf/kaspersky_lab_ consumer_survey_report_eng_final.pdf
[http://www.kaspersky.com/downloads/pdf/kaspersky_lab_consumer_survey_report_eng_final.pdf ]
"The whole nation is becoming increasingly reliant on technology. Gone are the days
when technology was aimed solely at younger people, it is no longer age dependant", said
David Emm, senior security researcher at Kaspersky Lab. "As more mature consumers open
their eyes to what technology has to offer, they need to be aware that times have changed,
and issues such as cybercrime and malware are at the forefront of modern Internet activity
and are developing fast. However, there are simple Internet security measures you can put
in place to make technology fun and safe for all ages this Christmas."
Make it easy for your elders this Christmas and give them Internet Security software
to complement their new device. The newly launched Kaspersky Internet Security 2013 offers
a cost effective way to protect the most valuable and personal information saved on a
computer. To learn more about Kaspersky Internet Security 2013 and Kaspersky Anti-Virus
2013, please visit: http://www.kaspersky.co.uk
All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 2111
adults. Fieldwork was undertaken between 7th - 10th September 2012 . The survey was
carried out online. The figures have been weighted and are representative of all UK adults
(aged 18+).
Kaspersky Lab Newsroom
Kaspersky Lab has launched a new online newsroom, Kaspersky Lab Newsroom Europe
(http://newsroom.kaspersky.eu/en
[https://email.ascentpr.co.uk/exchweb/bin/redir.asp?URL=http://newsroom.kaspersky.eu/en ]),
for journalists throughout Europe. The newsroom is specifically designed to serve many of
the media's most common requests, making it easier for journalists to find product and
corporate information, facts and figures, editorial copy, images, videos and audio files,
as well as details about the appropriate PR contacts.
About Kaspersky Lab
Kaspersky Lab is the world's largest privately held vendor of endpoint protection
solutions. The company is ranked among the world's top four vendors of security solutions
for endpoint users*. Throughout its 15-year history Kaspersky Lab has remained an
innovator in IT security and provides effective digital security solutions for consumers,
SMBs and Enterprises. The company currently operates in almost 200 countries across the
globe, providing protection for over 300 million users worldwide. Learn more at
http://www.kaspersky.co.uk. For the latest on antivirus, anti-spyware, anti-spam and
other IT security issues and trends, visit: http://www.securelist.com.
*The company was rated fourth in the IDC rating Worldwide Endpoint Security Revenue by
Vendor, 2010. The rating was published in the IDC report Worldwide IT Security Products
2011-2015 Forecast and 2010 Vendor Shares - December 2011. The report ranked software
vendors according to earnings from sales of endpoint security solutions in 2010.
(c) 2012 Kaspersky Lab. The information contained herein is subject to change without
notice. The only warranties for Kaspersky Lab products and services are set forth in the
express warranty statements accompanying such products and services. Nothing herein should
be construed as constituting an additional warranty. Kaspersky Lab shall not be liable for
technical or editorial errors or omissions contained herein.
Follow us on Twitter
http://www.twitter.com/kasperskyuk
Like us on Facebook
http://www.facebook.com/Kaspersky
Editorial contact:
Berkeley PR
Carolann Grandison
kasperskylab@berkeleypr.co.uk
Telephone: +44(0)118-909-0909
1650 Arlington Business Park
RG7 4SA, Reading
Kaspersky Lab UK
Ruth Knowles
Ruth.Knowles@kasperskylab.co.uk
Telephone: +44(0)871-789-1633
Milton Business Park
OX14 4RY, Oxford
Kaspersky Lab
ABINGDON, England, December 17, 2012 /PRNewswire/ --
Stuck for gift ideas this Christmas? Research from Kaspersky Lab shows that
tablets, smartphones and laptops are on the Christmas lists of many 55 and over's this
year - above books, Christmas jumpers and socks
If you thought your granny or grandad would be happy with the traditional pair of
socks this Christmas, think again. UK adults 55 and over are tech-savvy, with 41 per cent
putting a tablet, smartphone or laptop on their Christmas list this year, according to a
new online survey by YouGov Plc for Kaspersky Lab [http://www.kaspersky.co.uk ]. Only
three per cent of the older generation (55-plus) actually said they wish to receive socks,
whilst a surprising 21 per cent of 18-24 year olds, and 15 per cent of 25-34 year olds
said they would like to unwrap a pair of socks this Christmas.
When considering what to buy your grandparents for Christmas, knitwear would normally
seem like a safe bet. However, according to the survey only five per cent of 55-plus year
olds in the UK would like to receive a Christmas jumper this year. However, it seems that
young people in the UK do want a cosy Christmas, with 14 per cent of 18-24 year olds
putting a Christmas jumper on their wishlist. These figures suggest that older people are
more concerned with a gift that is going to keep them better connected to family and
friends this Christmas, also allowing them to surf the web, shop and bank from the comfort
of their sofa.
Challenging traditional stereotypes, UK adults further showed how the older generation
is steering away from the expected gift choices this year due to technology. Although 26
per cent of 55 and overs said they would like a book this Christmas, younger people proved
they are bigger bookworms, with 36 per cent of 18-24 year olds and 35 per cent of 25-34
year olds putting a book on their list. 6 per cent of 55 and overs will even be asking to
receive festival tickets this Christmas.
With more of the older generation welcoming technology into their lives, it's
important to understand the security risks surrounding such devices. Some may not
understand how to protect their newest Christmas gifts. 44 per cent of all UK adults will
be asking for a tablet, laptop or smartphone this Christmas. However, recent Kaspersky Lab
research[1] shows that 65 per cent of smartphone owners, 16 per cent of laptop owners and
50 per cent of Macbook owners do not bother to protect their device, leaving a wealth of
personal information easily accessible to cybercriminals. Those wishing to receive one of
these devices this Christmas need to consider keeping it secure all year round.
--------------------------------------------------
1. Results based on a survey by Harris Interactive, conducted in February and March
2012 among almost 9,000 consumers from the USA, Russia, Germany, UK, France, Italy and
Spain. The full report on the survey by Harris Interactive is available at:
http://www.kaspersky.com/downloads/pdf/kaspersky_lab_ consumer_survey_report_eng_final.pdf
[http://www.kaspersky.com/downloads/pdf/kaspersky_lab_consumer_survey_report_eng_final.pdf ]
"The whole nation is becoming increasingly reliant on technology. Gone are the days
when technology was aimed solely at younger people, it is no longer age dependant", said
David Emm, senior security researcher at Kaspersky Lab. "As more mature consumers open
their eyes to what technology has to offer, they need to be aware that times have changed,
and issues such as cybercrime and malware are at the forefront of modern Internet activity
and are developing fast. However, there are simple Internet security measures you can put
in place to make technology fun and safe for all ages this Christmas."
Make it easy for your elders this Christmas and give them Internet Security software
to complement their new device. The newly launched Kaspersky Internet Security 2013 offers
a cost effective way to protect the most valuable and personal information saved on a
computer. To learn more about Kaspersky Internet Security 2013 and Kaspersky Anti-Virus
2013, please visit: http://www.kaspersky.co.uk
All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 2111
adults. Fieldwork was undertaken between 7th - 10th September 2012 . The survey was
carried out online. The figures have been weighted and are representative of all UK adults
(aged 18+).
Kaspersky Lab Newsroom
Kaspersky Lab has launched a new online newsroom, Kaspersky Lab Newsroom Europe
(http://newsroom.kaspersky.eu/en
[https://email.ascentpr.co.uk/exchweb/bin/redir.asp?URL=http://newsroom.kaspersky.eu/en ]),
for journalists throughout Europe. The newsroom is specifically designed to serve many of
the media's most common requests, making it easier for journalists to find product and
corporate information, facts and figures, editorial copy, images, videos and audio files,
as well as details about the appropriate PR contacts.
About Kaspersky Lab
Kaspersky Lab is the world's largest privately held vendor of endpoint protection
solutions. The company is ranked among the world's top four vendors of security solutions
for endpoint users*. Throughout its 15-year history Kaspersky Lab has remained an
innovator in IT security and provides effective digital security solutions for consumers,
SMBs and Enterprises. The company currently operates in almost 200 countries across the
globe, providing protection for over 300 million users worldwide. Learn more at
http://www.kaspersky.co.uk. For the latest on antivirus, anti-spyware, anti-spam and
other IT security issues and trends, visit: http://www.securelist.com.
*The company was rated fourth in the IDC rating Worldwide Endpoint Security Revenue by
Vendor, 2010. The rating was published in the IDC report Worldwide IT Security Products
2011-2015 Forecast and 2010 Vendor Shares - December 2011. The report ranked software
vendors according to earnings from sales of endpoint security solutions in 2010.
(c) 2012 Kaspersky Lab. The information contained herein is subject to change without
notice. The only warranties for Kaspersky Lab products and services are set forth in the
express warranty statements accompanying such products and services. Nothing herein should
be construed as constituting an additional warranty. Kaspersky Lab shall not be liable for
technical or editorial errors or omissions contained herein.
Follow us on Twitter
http://www.twitter.com/kasperskyuk
Like us on Facebook
http://www.facebook.com/Kaspersky
Editorial contact:
Berkeley PR
Carolann Grandison
kasperskylab@berkeleypr.co.uk
Telephone: +44(0)118-909-0909
1650 Arlington Business Park
RG7 4SA, Reading
Kaspersky Lab UK
Ruth Knowles
Ruth.Knowles@kasperskylab.co.uk
Telephone: +44(0)871-789-1633
Milton Business Park
OX14 4RY, Oxford
Kaspersky Lab