PR Newswire Launches Agility(TM) in Europe, an Integrated Media Communications and Workflow Platform

PR Newswire Launches Agility(TM) in Europe, an Integrated Media Communications and Workflow Platform

LONDON, December 13, 2012 /PRNewswire/ --

    PR Newswire today announces the launch of its Agility(TM) platform across Europe.
Agility combines PR Newswire's unparalleled journalist database of over 700,000 global
editorial contacts with sophisticated traditional and social media targeting tools, full
reporting and seamless access to PR Newswire's market leading wire and email distribution
network; all brought together via one login and a single intuitive dashboard.

    Commenting on the European launch, Lisa Ashworth, President of PR Newswire EMEA and
India, said: "Agility allows users to interact effectively with journalists, bloggers and
social influencers plus monitor buzz in real time across a wide array of networks and
platforms in one place for the first time.

    Agility's data is semantics-driven, so users are provided with results which cut
through the noise and deliver meaningful, relevant and useful insights into social,
online, print and broadcast media".

    Agility(TM) also allows you to integrate your own contacts data and operates as an
advanced workflow system which allows you to collaborate with colleagues and clients
within the platform.

    Subscribers can access and report on all activity from social sentiment to trending
topics, competitive activity to detailed engagement metrics plus release distribution
metrics. The data can be visually supported with exportable full colour charts and graphs.

    With over 800 early adopters globally (400 plus in Europe), Agility(TM) is quickly
establishing itself as the most innovative and effective media engagement product on the
market.

    To discover more about Agility(TM), click here:

    http://www.multivu.com/players/English/51357-prnewswire-agility-europe

    About PR Newswire

    PR Newswire (http://www.prnewswire.co.uk) is the global leader in innovative
communications and marketing services that enable marketers, corporate communicators,
sustainability officers, investor relations officers and many more to leverage content to
connect and engage with their target audiences globally, and drive demand across all
channels.

    Having pioneered the commercial news distribution industry nearly 60 years ago, PR
Newswire today provides end-to-end solutions to produce, optimise and target content -
from rich media microsites to high impact video to multimedia press releases - then
distribute content and measure results across traditional, digital, mobile and social
channels.

    Combining the world's largest multi channel distribution network with the most
comprehensive workflow tools and platforms, PR Newswire enables the world's businesses to
drive demand and engage opportunity everywhere it exists. PR Newswire serves tens of
thousands of clients from offices in the Americas, EMEA and APAC, and is a UBM plc
company.

       
        Contacts: Garry Durston,
        Marketing Communications Director EMEAi
        PR Newswire
        +44-(0)20-7454-5115
        garry.durston@prnewswire.co.uk

    Video:
    http://www.multivu.com/players/English/51357-prnewswire-agility-europe

Video:http://www.multivu.com/players/English/51357-prnewswire-agility-europe
PR Newswire