Playtech Powers Leading Sportsbook Operator Coral

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December 6, 2012
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Playtech Powers Leading Sportsbook Operator Coral

LONDON, December 6, 2012 /PRNewswire/ --

    Playtech, the international designer, developer and licensor of software and services
for the online, mobile, TV and land-based gaming industry, is proud to announce that Gala
Coral Group has re-launched its renowned sports-betting website Coral.co.uk on Playtech's
platform.

    (Logo:
http://photos.prnewswire.com/prnh/20120515/531552 )

    Following last year's agreement to employ Playtech as their exclusive platform
provider, Gala Coral moved its two major brands, Gala Casino and Gala Bingo, to the
Company's software and has recently concluded the migration with Coral. The newly launched
website includes all of Playtech's products, such as Casino, Bingo, and Poker and uses GTS
to aggregate third party content. Playtech subsidiary Mobenga, the leading mobile
sportsbook in the industry, is delivering the mobile offering.

    Gala Coral is also utilising Playtech's IMS as their sole central management system
and the Portal to control the user interface and communication with players in real time.
As a result, Gala Coral is able to customise and personalise content and bonus offerings
according to players' preferences across the entire product suite. Players enjoy a
one-wallet solution, making it easier for Gala Coral to maximise cross-selling
opportunities between products and channels.

    Shay Segev, Playtech COO, said, "It is with great pleasure that we conclude our
successful effort to support Gala Coral Group on all product verticals and in all
channels. Their distinguished brands further strengthen our position as the leading
software provider in the industry, and this partnership has been a strong indication of
businesses' growing desire to centralise their products, services, and operations under
one platform to increase brand loyalty. Playtech's Portal and IMS along with our award
winning products provide the unique functionality indispensable to operators who are
looking for that one stop shop. I am confident Coral will leverage the synergies between
the IMS as the central management system, Videobet as the technology provider for
land-based gaming machines and Geneity as the sports betting platform in Coral betting
shops."

    Carl Leaver, Gala Coral Group CEO, said, "We are very pleased to have completed our
migration to Playtech's platform and products. Having a single wallet will enable us to be
more effective at growing our customers' loyalty and increasing cross-sell. Additionally,
with this modern, flexible technology, we will be able to continue developing our offering
in line with our customers' needs in a dynamic, low cost way."

    About Playtech

    Playtech develops unified software platforms and content for the online and land-based
gaming industry, together with providing a range of ancillary services such as marketing,
hosting and CRM services.

    The Group's capabilities enable the delivery of an integrated software or turnkey
solution, with players accessing online, broadcast, mobile and server-based gaming
terminals through a single account.

    New licensees include existing online operators upgrading or diversifying their
offering, land-based casino groups, government sponsored entities such as lotteries, and
new entrants making their online gaming debut, particularly in newly-regulated markets.

    Founded in 1999, Playtech listed has some 2,000 employees located in development
centres in five countries. Its leading gaming applications include casino, poker, bingo,
sports betting, live, mobile and social gaming, casual and fixed odds games.

    Visit: http://www.playtech.com

       
        Contact:
        Mor Weizer, CEO
        David Mathewson, CFP
        c/o Pelham Bell Pottinger
        +44(0)20-7861-3232

    Photo:
    http://photos.prnewswire.com/prnh/20120515/531552

Photo:http://photos.prnewswire.com/prnh/20120515/531552
http://photoarchive.ap.org/
Playtech

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