New Social Media Platform, Vir2o, to Launch Beta Monday, December 17

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November 26, 2012
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New Social Media Platform, Vir2o, to Launch Beta Monday, December 17

Diverse set of features offered on one social network in real time

ATLANTA, Nov. 26, 2012 /PRNewswire/ --East Coast Diversified Corporation (OTC.BB: ECDC) is pleased to announce its new social media engagement platform, Vir2o, will officially launch its beta Monday, December 17, 2012.

The beta launch of Vir2o, an interactive media site that's been in development for 12 months, will create a new paradigm in the social media landscape.

"These days you often hear that the world is getting increasingly smaller, and Vir2o is a true testament to that," said ECDC CEO and creator of Vir2o Kayode Aladesuyi. "Vir2o facilitates real-time social interaction between people, friends and families regardless of where in the global village they may be located. We do this with relevant and engaging activities because we truly want to bring people together in a new and exciting way. To us, this means going beyond simple sharing and liking."

The Vir2o beta is the first step toward delivering a fully interactive social media experience to users across the globe. Once registered at http://www.vir2o.com, beta testers can:

    --  Engage and interact
    --  Upload and share music and photos
    --  Shop the marketplace and recommend favorite items
    --  Play games with friends
    --  Refer users to the beta for a chance to win a trip to Paris
For the first time, all of these features will be offered in real-time on one robust social networking site. Additional features are slated to be rolled out with the full launch of Vir2o in first quarter 2013.

"Vir2o was conceived as an innovative platform to offer real-time interaction to users and better engagement between businesses and their target audiences," said ECDC Director of Business Development and Marketing Andrej Jeremic. "Our monetization strategy offers a non-intrusive and relevant advertising approach where users embrace messaging as an integral part of the experience. There is a clear distinction between Vir2o and other social media networks, which is what makes it a true game changer."

The Vir2o real-time live community team is hosting a press event in late November and is available for interviews about the new platform.

For more information on the Vir2o beta launch, or if you'd like more information on the press event, please email meredith.pruden@eastcoastdiversified.com or call 770.953.4184 x 25.

About East Coast Diversified Corporation (ECDC.OB) - ECDC is a holding corporation with a diversified group of technology companies. Its business portfolio includes companies offering technology for logistics and asset management, media entertainment, transportation safety and class attendance monitoring and social media applications.

For more information on ECDC and its group of companies, please visit http://www.eastcoastdiversified.com.

SAFE HARBOR STATEMENT UNDER THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995: The statements contained in this release which are not historical facts are forward-looking statements that are subject to risks and uncertainties that could cause actual results to differ materially from those set forth in or implied by forward-looking statements. These risks and uncertainties include the Company's entry into new commercial businesses, the risk of obtaining financing, recruiting and retaining qualified personnel, and other risks described in the Company's Securities and Exchange Commission filings. The forward-looking statements in this press release speak only as of the date hereof, and the Company disclaims any obligation to provide updates, revisions or amendments to any forward-looking statement to reflect changes in the Company's expectations or future events.

Media Relations Contact
Meredith Pruden

East Coast Diversified Corporation

770-953-4184

866-503-9316

meredith.pruden@eastcoastdiversified.com

SOURCE  East Coast Diversified Corporation

East Coast Diversified Corporation

Web Site: http://www.eastcoastdiversified.com

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