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Travel and Airline Brands See Success With Webtrends Optimize
LONDON, November 26, 2012 /PRNewswire/ --
Major travel companies and airlines see significant uplift in conversion
rates using Optimize
Many of the travel and airline industry's most well known brands have chosen Webtrends
Optimize [http://webtrends.com/products/optimize ] to improve online performance,
Webtrends [http://www.webtrends.com ] announced today.
In recent years, overall travel bookings have seen flat growth, while online bookings
have been rapidly growing to become the main channel for flight and travel purchases. 37%
of British adults said they conduct all of their holiday research online, and 26% make
their booking online[1]. Forrester predicts that leisure and unmanaged business travellers
will spend $102 billion online, and will climb 41% to nearly $143 billion during the next
five years.
Standing out in this crowded marketplace is not easy, so keeping visitors and
customers engaged on a website, Facebook page or mobile site as they shop for their next
holiday or business trip is vital to maximise revenue opportunities.
Among those to have implemented Webtrends Optimize - its A/B and multivariate testing
[http://webtrends.com/products/optimize/testing ] and targeting
[http://webtrends.com/products/optimize/targeting ] solution - into their e-commerce
strategy are Lastminute.com
[http://webtrends.com/2012/09/lastminute-com-snaps-up-webtrends-for-website-optimisation ],
Alitalia [http://webtrends.com/expertise/customer-stories/alitalia ], Hotels4U.com and
many more.
These major brands have turned to Webtrends Optimize technology and services to
dramatically increase online conversions, and feedback includes comments such as:
- Alitalia: "[Optimize] allowed us to increase the number of online bookings
by 7.09% in three months."
- Hotels4U: "This service is made even better with the positive results we
have had from the tests we have run so far. Hotels4U experienced 5.52% uplift in
bookings as a result of multivariate testing."
- Lastminute.com: "We chose to work with Webtrends...to move our A/B and MVT
testing and targeting strategy to the next level."
Optimize makes sophisticated testing simple and allows non-technical marketers to
efficiently test content, segment visitors and target those segments individually to
deliver more relevant content and significantly increase online conversions.
Mobile can also present significant percentage uplift. 39% of British respondents have
a travel app installed on their mobile device and 14% of British respondents have reviewed
a hotel, restaurant or attraction using their mobile device while on a trip.[2] As a
relatively new channel, best practice is still being identified, but Webtrends, as an
expert in digital channels, works with brands to identify the best strategy through
testing and targeting.
Hugh Kimber, Director EMEA & Australia- Optimize, Webtrends, comments: "The travel and
airline industry are increasingly reliant on online sales and therefore their e-commerce
channels need to deliver the best experience to customers to maximise conversions and
revenue opportunities. However, to achieve this, brands need to understand what makes
their customers buy. This is where A/B and multivariate testing, targeting and
optimisation have proven to be invaluable. Webtrends Optimize enables brands to run tests
in a live environment, empowering them to roll out only the most successful tests, in
order to achieve the most optimised version of their site."
Click here [http://www.webtrends.com/Products/Optimize ] to find out more about
Webtrends Optimize.
1. http://www.newmediatrendwatch.com/markets-by-country/18-uk/151-online-travel-market
2. http://www.newmediatrendwatch.com/markets-by-country/18-uk/151-online-travel-market
About Webtrends Inc.
Webtrends power digital marketing success and are at the forefront of real-time digital
marketing relevance and customer experience management through unified customer
intelligence. Our industry-leading analytics and optimisation solutions, delivered across
mobile, social and web enables marketers to optimize campaigns, maximize customer lifetime
value and deliver highly relevant digital brand experiences in so much more than just
real-time.
Webtrends dramatically improve digital marketing results for more than 3,500 global
brands, including Alitalia, Lloyds Banking Group, Lastminute.com, Barclays, HSBC, ASOS,
Orange, T-Mobile, Microsoft, BMW, Toyota, Play.com, AllSaints, The Telegraph, and many
more.
Webtrends EMEA is headquartered in Staines, UK, with regional offices in Germany
[http://www.webtrends.de ], France [http://www.webtrends.fr ] and Italy
[http://italia.webtrends.com ].
Web: http://www.webtrends.com
Twitter: @webtrends [http://www.twitter.com/Webtrends ]
Facebook: http://www.facebook.com/webtrendsemea
LinkedIn: http://www.linkedin.com/company/webtrends-emea
Webtrends
CONTACT: Nadine ter Meulen, Marketing Director Webtrends EMEA & Australia, nadine.termeulen@webtrends.com, +44(0)1784-415-700.
Travel and Airline Brands See Success With Webtrends Optimize
LONDON, November 26, 2012 /PRNewswire/ --
Major travel companies and airlines see significant uplift in conversion
rates using Optimize
Many of the travel and airline industry's most well known brands have chosen Webtrends
Optimize [http://webtrends.com/products/optimize ] to improve online performance,
Webtrends [http://www.webtrends.com ] announced today.
In recent years, overall travel bookings have seen flat growth, while online bookings
have been rapidly growing to become the main channel for flight and travel purchases. 37%
of British adults said they conduct all of their holiday research online, and 26% make
their booking online[1]. Forrester predicts that leisure and unmanaged business travellers
will spend $102 billion online, and will climb 41% to nearly $143 billion during the next
five years.
Standing out in this crowded marketplace is not easy, so keeping visitors and
customers engaged on a website, Facebook page or mobile site as they shop for their next
holiday or business trip is vital to maximise revenue opportunities.
Among those to have implemented Webtrends Optimize - its A/B and multivariate testing
[http://webtrends.com/products/optimize/testing ] and targeting
[http://webtrends.com/products/optimize/targeting ] solution - into their e-commerce
strategy are Lastminute.com
[http://webtrends.com/2012/09/lastminute-com-snaps-up-webtrends-for-website-optimisation ],
Alitalia [http://webtrends.com/expertise/customer-stories/alitalia ], Hotels4U.com and
many more.
These major brands have turned to Webtrends Optimize technology and services to
dramatically increase online conversions, and feedback includes comments such as:
- Alitalia: "[Optimize] allowed us to increase the number of online bookings
by 7.09% in three months."
- Hotels4U: "This service is made even better with the positive results we
have had from the tests we have run so far. Hotels4U experienced 5.52% uplift in
bookings as a result of multivariate testing."
- Lastminute.com: "We chose to work with Webtrends...to move our A/B and MVT
testing and targeting strategy to the next level."
Optimize makes sophisticated testing simple and allows non-technical marketers to
efficiently test content, segment visitors and target those segments individually to
deliver more relevant content and significantly increase online conversions.
Mobile can also present significant percentage uplift. 39% of British respondents have
a travel app installed on their mobile device and 14% of British respondents have reviewed
a hotel, restaurant or attraction using their mobile device while on a trip.[2] As a
relatively new channel, best practice is still being identified, but Webtrends, as an
expert in digital channels, works with brands to identify the best strategy through
testing and targeting.
Hugh Kimber, Director EMEA & Australia- Optimize, Webtrends, comments: "The travel and
airline industry are increasingly reliant on online sales and therefore their e-commerce
channels need to deliver the best experience to customers to maximise conversions and
revenue opportunities. However, to achieve this, brands need to understand what makes
their customers buy. This is where A/B and multivariate testing, targeting and
optimisation have proven to be invaluable. Webtrends Optimize enables brands to run tests
in a live environment, empowering them to roll out only the most successful tests, in
order to achieve the most optimised version of their site."
Click here [http://www.webtrends.com/Products/Optimize ] to find out more about
Webtrends Optimize.
1. http://www.newmediatrendwatch.com/markets-by-country/18-uk/151-online-travel-market
2. http://www.newmediatrendwatch.com/markets-by-country/18-uk/151-online-travel-market
About Webtrends Inc.
Webtrends power digital marketing success and are at the forefront of real-time digital
marketing relevance and customer experience management through unified customer
intelligence. Our industry-leading analytics and optimisation solutions, delivered across
mobile, social and web enables marketers to optimize campaigns, maximize customer lifetime
value and deliver highly relevant digital brand experiences in so much more than just
real-time.
Webtrends dramatically improve digital marketing results for more than 3,500 global
brands, including Alitalia, Lloyds Banking Group, Lastminute.com, Barclays, HSBC, ASOS,
Orange, T-Mobile, Microsoft, BMW, Toyota, Play.com, AllSaints, The Telegraph, and many
more.
Webtrends EMEA is headquartered in Staines, UK, with regional offices in Germany
[http://www.webtrends.de ], France [http://www.webtrends.fr ] and Italy
[http://italia.webtrends.com ].
Web: http://www.webtrends.com
Twitter: @webtrends [http://www.twitter.com/Webtrends ]
Facebook: http://www.facebook.com/webtrendsemea
LinkedIn: http://www.linkedin.com/company/webtrends-emea
Webtrends
CONTACT: Nadine ter Meulen, Marketing Director Webtrends EMEA & Australia, nadine.termeulen@webtrends.com, +44(0)1784-415-700.