Acision Appoints Michael Frausing as its New Senior Vice President and General Manager for Asia Pacific

Acision Appoints Michael Frausing as its New Senior Vice President and General Manager for Asia Pacific

SINGAPORE, November 19, 2012 /PRNewswire/ --

         Seasoned telecoms specialist joins Acision as regional head to lead business

           operations, drive growth and enrich the customer experience in APAC

    Acision [http://www.acision.com ], the global leader in mobile messaging, today
announced the appointment of Michael Frausing to the position of Senior Vice President and
General Manager for its Asia Pacific region. Based in Singapore, Frausing will be
responsible for managing Acision's local business operations and will play a pivotal role
in cultivating customer and employee relationships, strengthening the company's regional
presence and bolstering the business.

    As an industry expert who has worked in telecommunications for 25 years, Michael
brings a wealth of capability and knowledge to Acision having successfully driven revenue
growth and strategic account acquisition with leading wireless and telecommunications
service providers worldwide. Prior to joining Acision, Michael was the head of global
sales at GE, where he focused on energy storage for the telecom, grid and UPS segments and
helped implement strategies to grow the sales team, as well as penetrate and increase
market share. Michael also worked at LGC Wireless where he grew sales from $12 million to
over $100 million in less than a five year period. He also spent 15 years at Ericsson in
various sales leadership positions, primarily selling a broad range of telecommunications
solutions to carriers worldwide.

    "Michael's leadership position comes at a crucial time for Acision as we nurture
relationships with our local customers and support them as they start to deploy IP and
Enterprise Messaging solutions in the region. His wealth of experience will be an asset to
the team as we make important steps in shaping our business and building our expertise in
messaging services," said Jorgen Nilsson, Chief Executive at Acision. "Michael's
exceptional track record across many different markets including APAC means he understands
the cultures and salient points in driving success and credibility, and will be
instrumental in taking our business to greater heights as we push out a range of new
messaging services in this market."

    "I am committed to expanding Acision's Asia Pacific footprint and creating new avenues
for customer growth," said Frausing. "My main focus will be to position Acision as a
driver of innovation and leverage on our expertise in mobile messaging to create new
opportunities in an evolving mobile ecosystem. As Asia Pac always has, and continues to
be, an early adopter and driving force of new technology, I am looking forward to working
with the team and our customers to introduce some of our new, innovative messaging
propositions and ensure their success in this market."

    NOTES TO EDITORS

    About Acision

    As the global leader in mobile messaging, Acision connects the world by powering
relevant, seamless messaging services, which enrich the mobile communications experience
and create new opportunities for carriers and enterprises across the world. For more
information, visit Acision at http://www.acision.com

Acision UK Ltd

CONTACT: Press contacts: Maria Hudson, Acision, Tel: +44 118 930 8826, Email: maria.hudson@acision.com ; Laurent Decosse/Pamela Philip, LEWIS PR, Tel: +65 6571 9158, Email: acisionsg@lewispr.com