VirKet Partners with Kenshoo to Improve Returns on Search Marketing Campaigns
Poster: SySAdmin
Posted on November 15, 2012 at 10:14:01 AM
VirKet Partners with Kenshoo to Improve Returns on Search Marketing Campaigns
One of Mexico's largest digital marketing agencies leverages Kenshoo Enterprise and Kenshoo Local to ensure success for large and small Latin American clients
SAN FRANCISCO, November 15, 2012 /PRNewswire/ --
Kenshoo [http://www.kenshoo.com ] (http://www.Kenshoo.com), a global leader in
digital marketing software, today announced that VirKet [http://www.VirKet.com ]
(http://www.VirKet.com), one of the largest digital marketing firms in Mexico, has
chosen Kenshoo Enterprise and Kenshoo Local to maximize paid search campaign performance
for its clients across Google, Yahoo, Bing and other channels.
(Photo:
http://photos.prnewswire.com/prnh/20120907/559592 )
"At VirKet we pride ourselves on quickly and effectively responding to the needs of
our clients and Kenshoo's robust features enhance our ability to act in a more agile,
flexible and profitable manner," said Pedro Quinzanos, CEO of VirKet. "Kenshoo's ability
to create and scale successful campaigns is unparalleled, and we've have had great success
with Kenshoo's advanced bid optimization functionality."
The adoption of Kenshoo Enterprise and Kenshoo Local improves VirKet's capabilities to
efficiently manage thousands of customer accounts while maintaining the personal case
management approach preferred by its clients. In many instances, the application of
Kenshoo's sophisticated algorithms helped to reduce wasteful spend by as much as 80
percent, allowing for reinvestment into top-performing placements.
"VirKet's diverse mix of clients necessitated the use of a highly-flexible and
advanced digital marketing platform to drive more sales efficiently, and that's where
Kenshoo stepped in," said Will Martin-Gill, general manager, Kenshoo Enterprise and
Kenshoo Local. "We are proud to power VirKet as we strengthen our footprint in Latin
America, one of the fastest growing online advertising markets."
Kenshoo Enterprise [http://www.kenshoo.com/Enterprise ] is a leading technology
solution for paid search marketing, delivering advanced automation and reporting, powerful
algorithms and optimization tools, and dedicated global support. Kenshoo Local
[http://www.kenshoolocal.com ] is the first and only scalable search engine marketing
software solution designed for companies managing large volumes of online marketing
advertisers and campaigns.
Both Kenshoo Enterprise and Kenshoo Local run on the Kenshoo Universal Platform, which
serves as the foundation to deliver scalable cross-channel insights and bottom-line
results. By connecting data from more than 50 third-party data sources, including leading
SEO technology platforms, Kenshoo helps VirKet better optimize its clients' paid search
campaigns.
About VirKet S.A. de C.V
VirKet SA. De CV is a digital marketing agency that provides telecom operators,
publishers, advertising agencies and other companies with a large SMB footprint with
digital advertising campaigns and products that are built to increase their ROI and
provide additional income channels through their current customer bases. VirKet also
specializes in working with government agencies to provide digital platform services that
engage SMB's, educate them on the benefits of marketing online and providing tools to get
their business online through various VirKet sponsored government programs. VirKet has
offices in the United States and Mexico.
About Kenshoo
Kenshoo is a digital marketing technology [http://www.kenshoo.com ] company that
engineers technology solutions for search marketing, social media and online advertising.
Brands, agencies and marketing providers use Kenshoo Enterprise, Kenshoo Local and Kenshoo
Social to direct more than $25 billion in annual client sales revenue. The Kenshoo
Universal Platform delivers automation, intelligence, integration and scale to make better
marketing investments. With campaigns running in more than 190 countries for nearly half
of the Fortune 50 and all 10 top global ad agency networks, Kenshoo clients include
CareerBuilder, Expedia, Facebook, KAYAK, Havas Digital, Hitwise, iREP, John Lewis,
LendingTree, Resolution Media, Sears, Starcom MediaVest Group, Tesco, Travelocity,
Walgreens, and Zappos. Kenshoo has 16 international locations and is backed by Sequoia
Capital, Arts Alliance and Tenaya Capital. Please visit http://www.Kenshoo.com for
more information.
Kenshoo is a trademark of Kenshoo Ltd. Other company and brand names may be trademarks
of their respective owners.
Photo:
http://photos.prnewswire.com/prnh/20120907/559592
Photo:http://photos.prnewswire.com/prnh/20120907/559592
http://photoarchive.ap.org/
Kenshoo
CONTACT: Contact: Nick Olsen, PReturn Inc., +1-312-432-9407, nolsen@preturn.com
One of Mexico's largest digital marketing agencies leverages Kenshoo Enterprise and Kenshoo Local to ensure success for large and small Latin American clients
SAN FRANCISCO, November 15, 2012 /PRNewswire/ --
Kenshoo [http://www.kenshoo.com ] (http://www.Kenshoo.com), a global leader in
digital marketing software, today announced that VirKet [http://www.VirKet.com ]
(http://www.VirKet.com), one of the largest digital marketing firms in Mexico, has
chosen Kenshoo Enterprise and Kenshoo Local to maximize paid search campaign performance
for its clients across Google, Yahoo, Bing and other channels.
(Photo:
http://photos.prnewswire.com/prnh/20120907/559592 )
"At VirKet we pride ourselves on quickly and effectively responding to the needs of
our clients and Kenshoo's robust features enhance our ability to act in a more agile,
flexible and profitable manner," said Pedro Quinzanos, CEO of VirKet. "Kenshoo's ability
to create and scale successful campaigns is unparalleled, and we've have had great success
with Kenshoo's advanced bid optimization functionality."
The adoption of Kenshoo Enterprise and Kenshoo Local improves VirKet's capabilities to
efficiently manage thousands of customer accounts while maintaining the personal case
management approach preferred by its clients. In many instances, the application of
Kenshoo's sophisticated algorithms helped to reduce wasteful spend by as much as 80
percent, allowing for reinvestment into top-performing placements.
"VirKet's diverse mix of clients necessitated the use of a highly-flexible and
advanced digital marketing platform to drive more sales efficiently, and that's where
Kenshoo stepped in," said Will Martin-Gill, general manager, Kenshoo Enterprise and
Kenshoo Local. "We are proud to power VirKet as we strengthen our footprint in Latin
America, one of the fastest growing online advertising markets."
Kenshoo Enterprise [http://www.kenshoo.com/Enterprise ] is a leading technology
solution for paid search marketing, delivering advanced automation and reporting, powerful
algorithms and optimization tools, and dedicated global support. Kenshoo Local
[http://www.kenshoolocal.com ] is the first and only scalable search engine marketing
software solution designed for companies managing large volumes of online marketing
advertisers and campaigns.
Both Kenshoo Enterprise and Kenshoo Local run on the Kenshoo Universal Platform, which
serves as the foundation to deliver scalable cross-channel insights and bottom-line
results. By connecting data from more than 50 third-party data sources, including leading
SEO technology platforms, Kenshoo helps VirKet better optimize its clients' paid search
campaigns.
About VirKet S.A. de C.V
VirKet SA. De CV is a digital marketing agency that provides telecom operators,
publishers, advertising agencies and other companies with a large SMB footprint with
digital advertising campaigns and products that are built to increase their ROI and
provide additional income channels through their current customer bases. VirKet also
specializes in working with government agencies to provide digital platform services that
engage SMB's, educate them on the benefits of marketing online and providing tools to get
their business online through various VirKet sponsored government programs. VirKet has
offices in the United States and Mexico.
About Kenshoo
Kenshoo is a digital marketing technology [http://www.kenshoo.com ] company that
engineers technology solutions for search marketing, social media and online advertising.
Brands, agencies and marketing providers use Kenshoo Enterprise, Kenshoo Local and Kenshoo
Social to direct more than $25 billion in annual client sales revenue. The Kenshoo
Universal Platform delivers automation, intelligence, integration and scale to make better
marketing investments. With campaigns running in more than 190 countries for nearly half
of the Fortune 50 and all 10 top global ad agency networks, Kenshoo clients include
CareerBuilder, Expedia, Facebook, KAYAK, Havas Digital, Hitwise, iREP, John Lewis,
LendingTree, Resolution Media, Sears, Starcom MediaVest Group, Tesco, Travelocity,
Walgreens, and Zappos. Kenshoo has 16 international locations and is backed by Sequoia
Capital, Arts Alliance and Tenaya Capital. Please visit http://www.Kenshoo.com for
more information.
Kenshoo is a trademark of Kenshoo Ltd. Other company and brand names may be trademarks
of their respective owners.
Photo:
http://photos.prnewswire.com/prnh/20120907/559592
Photo:http://photos.prnewswire.com/prnh/20120907/559592
http://photoarchive.ap.org/
Kenshoo
CONTACT: Contact: Nick Olsen, PReturn Inc., +1-312-432-9407, nolsen@preturn.com