InterMune Successfully Launches European Operations and New Orphan Drug with Cloud-Based Veeva CRM and iRep
Poster: SySAdmin
Posted on November 15, 2012 at 1:21:01 AM
InterMune Successfully Launches European Operations and New Orphan Drug with Cloud-Based Veeva CRM and iRep
BARCELONA, Spain, November 15, 2012 /PRNewswire/ --
When emerging biotechnology company InterMune expanded its operations into Europe, it
sought a reliable CRM solution that would help launch its orphan drug, Esbriet - the first
and only treatment proven to slow disease progression in mild to moderate patients with
IPF.
(Logo:
http://photos.prnewswire.com/prnh/20120425/527164 )
InterMune also needed to deploy a new solution quickly, so the biotech company
searched for a flexible, easy-to-implement and easy-to-use platform. After evaluating
three leading CRM vendors, InterMune selected cloud-based Veeva CRM, including iRep - the
industry's only integrated CRM and Closed Loop Marketing (CLM) application designed for
the Apple iPad.
"Veeva CRM quickly rose to the top of the pack for several reasons," explained Ernest
Leek, InterMune's Senior Director of Marketing and Sales Force Effectiveness for Europe.
"The fact that Veeva CRM fully leverages the latest in cloud-based technologies was a key
decision factor for us because it ensures that our system will always be up-to-date with
real-time upgrades and changes to keep pace with our rapid growth. Also, Veeva CRM is
built on a proven platform and offers better performance and stability over the other CRM
providers we evaluated."
To date, InterMune has rolled out Veeva CRM and iRep to users in Germany, France, the
Nordics, Benelux and Austria. Last year, InterMune also adopted Veeva's cloud-based
content management application, Vault PromoMats for global promotional materials
management.
"When we decided to go with Veeva, it wasn't strictly about technology. The company
has grown very rapidly in the last five years as we have, and Veeva has a similar
dedicated 'customer first' mindset, so we knew that there was a good cultural fit between
our two organisations," added Leek.
According to InterMune, its sales and marketing teams have embraced iRep. The
application's integrated CRM and CLM functionality empowers marketing with valuable
feedback on customer interactions in the field and ultimately allows both marketing and
sales teams to improve the customer experience and build a more customer-centric
organisation. Veeva iRep supports both groups with everything they need to perform - sales
reps have call reporting, data capture and detailing tools all on a single, sleek device
while marketing can produce richer content and upload it easily for fast distribution to
the field.
"I have been in this industry for over 12 years, and have always experienced
frustration with the available technology and its limitations at really enhancing customer
interaction," explained Leek. "Veeva is one of the most innovative companies in the life
sciences space and has pushed the boundaries to lead a real change with its CRM
technology."
Leek concluded, "It's been awesome to see the evolution of everything we can do with
Veeva CRM and constantly re-affirms that we definitely made the right decision to choose
Veeva."
About Veeva Systems
Veeva Systems is the leader in cloud-based business solutions for the global life sciences
industry. Committed to innovation, product excellence and customer success, Veeva has over
150 customers, ranging from the world's largest pharmaceutical companies to emerging
biotechs. Founded in 2007, Veeva is a privately held company headquartered in the San
Francisco Bay Area, with offices in Philadelphia, Barcelona, Budapest, Paris, Beijing,
Shanghai and Tokyo. For more information, visit http://www.veevasystems.com.
Copyright (c) 2012 Veeva Systems. All rights reserved. Veeva and the Veeva logo are
registered trademarks of Veeva Systems. Veeva Systems owns other registered and
unregistered trademarks. Other names used herein may be trademarks of their respective
owners.
Photo:
http://photos.prnewswire.com/prnh/20120425/527164
Photo:http://photos.prnewswire.com/prnh/20120425/527164
http://photoarchive.ap.org/
Veeva Systems
CONTACT: Media Contact: Selma Nawaz, Marketing Director, Europe, Veeva Systems, +34-93-1870200, selma.nawaz@veevasystems.com
BARCELONA, Spain, November 15, 2012 /PRNewswire/ --
When emerging biotechnology company InterMune expanded its operations into Europe, it
sought a reliable CRM solution that would help launch its orphan drug, Esbriet - the first
and only treatment proven to slow disease progression in mild to moderate patients with
IPF.
(Logo:
http://photos.prnewswire.com/prnh/20120425/527164 )
InterMune also needed to deploy a new solution quickly, so the biotech company
searched for a flexible, easy-to-implement and easy-to-use platform. After evaluating
three leading CRM vendors, InterMune selected cloud-based Veeva CRM, including iRep - the
industry's only integrated CRM and Closed Loop Marketing (CLM) application designed for
the Apple iPad.
"Veeva CRM quickly rose to the top of the pack for several reasons," explained Ernest
Leek, InterMune's Senior Director of Marketing and Sales Force Effectiveness for Europe.
"The fact that Veeva CRM fully leverages the latest in cloud-based technologies was a key
decision factor for us because it ensures that our system will always be up-to-date with
real-time upgrades and changes to keep pace with our rapid growth. Also, Veeva CRM is
built on a proven platform and offers better performance and stability over the other CRM
providers we evaluated."
To date, InterMune has rolled out Veeva CRM and iRep to users in Germany, France, the
Nordics, Benelux and Austria. Last year, InterMune also adopted Veeva's cloud-based
content management application, Vault PromoMats for global promotional materials
management.
"When we decided to go with Veeva, it wasn't strictly about technology. The company
has grown very rapidly in the last five years as we have, and Veeva has a similar
dedicated 'customer first' mindset, so we knew that there was a good cultural fit between
our two organisations," added Leek.
According to InterMune, its sales and marketing teams have embraced iRep. The
application's integrated CRM and CLM functionality empowers marketing with valuable
feedback on customer interactions in the field and ultimately allows both marketing and
sales teams to improve the customer experience and build a more customer-centric
organisation. Veeva iRep supports both groups with everything they need to perform - sales
reps have call reporting, data capture and detailing tools all on a single, sleek device
while marketing can produce richer content and upload it easily for fast distribution to
the field.
"I have been in this industry for over 12 years, and have always experienced
frustration with the available technology and its limitations at really enhancing customer
interaction," explained Leek. "Veeva is one of the most innovative companies in the life
sciences space and has pushed the boundaries to lead a real change with its CRM
technology."
Leek concluded, "It's been awesome to see the evolution of everything we can do with
Veeva CRM and constantly re-affirms that we definitely made the right decision to choose
Veeva."
About Veeva Systems
Veeva Systems is the leader in cloud-based business solutions for the global life sciences
industry. Committed to innovation, product excellence and customer success, Veeva has over
150 customers, ranging from the world's largest pharmaceutical companies to emerging
biotechs. Founded in 2007, Veeva is a privately held company headquartered in the San
Francisco Bay Area, with offices in Philadelphia, Barcelona, Budapest, Paris, Beijing,
Shanghai and Tokyo. For more information, visit http://www.veevasystems.com.
Copyright (c) 2012 Veeva Systems. All rights reserved. Veeva and the Veeva logo are
registered trademarks of Veeva Systems. Veeva Systems owns other registered and
unregistered trademarks. Other names used herein may be trademarks of their respective
owners.
Photo:
http://photos.prnewswire.com/prnh/20120425/527164
Photo:http://photos.prnewswire.com/prnh/20120425/527164
http://photoarchive.ap.org/
Veeva Systems
CONTACT: Media Contact: Selma Nawaz, Marketing Director, Europe, Veeva Systems, +34-93-1870200, selma.nawaz@veevasystems.com