Smartphones get Lower Price, But Higher on Spec

Smartphones get Lower Price, But Higher on Spec

LONDON, November 2, 2012 /PRNewswire/ --

    It seems that the feature phone, as some have called it, is looking to disappear
thanks to pricing strategies for smartphones. By feature phone we of course mean phones
that don't have powerful operating systems and hundreds of features - just simple phones
that text and call and little more. When you can get a smartphone for the price of a
feature, there's really no reason not to.

    One such device is the LG Optimus L3. With its small size and light weight, you gain
no advantage in portability in purchasing a feature phone. There's also the rather ironic,
considering the term 'feature phone', a huge boost in features with a smartphone.

    The LG Optimus L3 has a 3.2" touchscreen, something that allows an intuitive touch
approach to using your phone. Feature phones only have direction pads, so you have to tap
each time you want to go up or down in menus, text messages etc. The touchscreen is almost
worth the upgrade alone.

    There's also the matter of the LG Optimus L3's operating system, which is Google's
Android Gingerbread. This is one of the most popular smartphone operating systems on the
planet, featuring in millions of phones. It also give the LG Optimus L3 access to the
Google Play Store, something no feature can get to. This means the L3 can download and
install hundreds of thousands of apps, allowing you edit photographs, customise your
homescreens with photos and bespoke colours, access news reports offline and much more.

    With the power of the LG Optimus L3 - there's an 800MHz processor at its heart - it
can process tasks features phones can only dream of. Stunning games, music converters and
accurate mapping apps are just some of things you can do on the go with the L3.

    Then there's the matter of price. The LG Optimus L3 is priced so competitively that a
feature phone won't save you much. Carphone Warehouse
[http://www.carphonewarehouse.com/mobiles/choose-tariff/LG_OPTIMUS_L3/MONTHLY/NEW ] is
offering the L3 on a pay monthly contract for just GBP7.50. You'll get free minutes,
texts, internet data and eve the LG Optimus L3 itself is free. Don't fancy a contract? At
just GBP49.95 from the same retailer, the feature phone's days might just be numbered.

    Notes to Editors

    - Carphone Warehouse [http://www.carphonewarehouse.com ] is the largest independent
mobile phone retailer in the UK, with over 800 stores nationwide

    - Discover how to get more from your gadgets with eye openers from Carphone Warehouse.
Eye openers is a YouTube channel which features videos of Carphone Warehouse team members
sharing useful hints and tips on everything from laptops to Sat Navs to the latest mobile
phones. With new videos being added each month, users can search through hundreds of
videos at http://www.youtube.com/user/eyeopeners.

    About Carphone Warehouse and Geek Squad

    In 2006 Best Buy established a partnership with Carphone Warehouse to bring its
business model and mobile phone expertise to the US market under the banner 'Best Buy
Mobile'. Two years later, Best Buy acquired 50% of The Carphone Warehouse's European and
US retail interests for GBP1.1billion, creating Best Buy Europe. The joint venture now
encompasses the following retail and technical support brands: Carphone Warehouse, The
Phone House and Geek Squad.

       
        Contact:

        Carphone Warehouse
        Alison Gram
        GramA@cpwplc.com
        PR Manager
        Best Buy Europe

Carphone Warehouse

CONTACT: D +44(0)208-753-8261, M +44(0)7847-453-050