Buck Launches Curated Social Shopping Experience to Drive New Revenues for Media Companies, Publications and Merchants
Poster: SySAdmin
Posted on October 31, 2012 at 8:28:02 AM
Buck Launches Curated Social Shopping Experience to Drive New Revenues for Media Companies, Publications and Merchants
- New curated social shopping platform helps major media companies drive product discovery, monetize readers and get into the ecommerce game
- Buck creates a broader distribution channel for merchants by streaming products to followers, enabling social sharing and easy single-click purchasing
SEATTLE, Oct. 31, 2012 /PRNewswire/ -- Buck, the best way for consumers to discover, share and buy products from brands they love, today announced the launch of its new curated social shopping platform. The new service enables media companies to more effectively monetize their audiences and drive new revenue streams, while giving merchants a new and much broader channel for distribution.
To view a video on Buck's new curated social shopping experience, please visit: http://www.youtube.com/watch?v=CN5P0aXJmVM
To see how trendsetters set up shop on Buck, please visit:
http://www.youtube.com/watch?v=4MpyK0N2IoU
As part of the new service, media companies, brands and trendsetters (bloggers, fashionistas, etc.) with a strong following can now create their own dedicated shops powered by Buck to extend their ecommerce reach. In doing so, Buck enables them to sell other merchants' products without the responsibility of payment processing, fulfillment, returns or chargebacks. They simply curate their own selection of products they would like displayed in their own Buck powered shops and they are in business.
In addition to creating new lines of revenue, Buck makes it simple for small, medium and large merchants to get the most out of their advertising budgets while vastly broadening distribution channels. There are no fees to upload products, merchants simply pay a commission of their choosing on each sale.
Buck employs a mobile first design that performs beautifully across phones, tablets and PCs.It provides a remarkably simple, single-click shopping experience, bridging the gap between product discovery and buying conversion. Users can easily view product streams, comment on items or "Buck-it" an item -Buck's own way to favorite a product.
"Media companies are looking for new ways to monetize their audiences, outside of the traditional advertising models," said Andy Kleitsch, Buck founder and CEO. "We are driving new revenues for media companies by easily enabling them to open branded shops with their own curated products, and participate in every transaction. It's a win-win for media companies and merchants - media companies can now promote and sell goods, and merchants enjoy wider distribution."
Further reinforcing this trend, research by Shop.org, comScore and the Partnering Group, found that two out of five consumers follow retailers on one or more social media platforms. In addition, according to Shop.org, 32% of shoppers use mobile devices to browse for items, 26% check for discounts and deals and 22% make purchases.
As part of the initial launch, Buck, a Seattle based company has invited Seattle merchants to participate and will extend invitations to merchants nation-wide soon after launch.
For more information on Buck, please visit http://www.gobuck.com
About Buck
Buck is the best way for consumers to discover, share and buy products from brands they love. This new curated social shopping experience extends the reach of media companies and brands by streaming products to followers and enabling friends to share products with one another. Merchants harness this new channel to propel their products across social circles, transforming fans into customers with a single tap. Buck allows media companies to more effectively monetize their audiences and drive new revenue streams, while giving merchants a new and much broader channel for distribution.
Visit: http://www.gobuck.com, follow us on Twitter @go_buck and/or Like Us on Facebook. Buck was formerly named Billing Revolution.
SOURCE Buck
Buck
CONTACT: Jaime Tero or Esther Burciaga, onechocolate communications for Buck, +1-415-989-9803, buck@onechcolatecomms.com
Web Site: http://www.gobuck.com
- New curated social shopping platform helps major media companies drive product discovery, monetize readers and get into the ecommerce game
- Buck creates a broader distribution channel for merchants by streaming products to followers, enabling social sharing and easy single-click purchasing
SEATTLE, Oct. 31, 2012 /PRNewswire/ -- Buck, the best way for consumers to discover, share and buy products from brands they love, today announced the launch of its new curated social shopping platform. The new service enables media companies to more effectively monetize their audiences and drive new revenue streams, while giving merchants a new and much broader channel for distribution.
To view a video on Buck's new curated social shopping experience, please visit: http://www.youtube.com/watch?v=CN5P0aXJmVM
To see how trendsetters set up shop on Buck, please visit:
http://www.youtube.com/watch?v=4MpyK0N2IoU
As part of the new service, media companies, brands and trendsetters (bloggers, fashionistas, etc.) with a strong following can now create their own dedicated shops powered by Buck to extend their ecommerce reach. In doing so, Buck enables them to sell other merchants' products without the responsibility of payment processing, fulfillment, returns or chargebacks. They simply curate their own selection of products they would like displayed in their own Buck powered shops and they are in business.
In addition to creating new lines of revenue, Buck makes it simple for small, medium and large merchants to get the most out of their advertising budgets while vastly broadening distribution channels. There are no fees to upload products, merchants simply pay a commission of their choosing on each sale.
Buck employs a mobile first design that performs beautifully across phones, tablets and PCs.It provides a remarkably simple, single-click shopping experience, bridging the gap between product discovery and buying conversion. Users can easily view product streams, comment on items or "Buck-it" an item -Buck's own way to favorite a product.
"Media companies are looking for new ways to monetize their audiences, outside of the traditional advertising models," said Andy Kleitsch, Buck founder and CEO. "We are driving new revenues for media companies by easily enabling them to open branded shops with their own curated products, and participate in every transaction. It's a win-win for media companies and merchants - media companies can now promote and sell goods, and merchants enjoy wider distribution."
Further reinforcing this trend, research by Shop.org, comScore and the Partnering Group, found that two out of five consumers follow retailers on one or more social media platforms. In addition, according to Shop.org, 32% of shoppers use mobile devices to browse for items, 26% check for discounts and deals and 22% make purchases.
As part of the initial launch, Buck, a Seattle based company has invited Seattle merchants to participate and will extend invitations to merchants nation-wide soon after launch.
For more information on Buck, please visit http://www.gobuck.com
About Buck
Buck is the best way for consumers to discover, share and buy products from brands they love. This new curated social shopping experience extends the reach of media companies and brands by streaming products to followers and enabling friends to share products with one another. Merchants harness this new channel to propel their products across social circles, transforming fans into customers with a single tap. Buck allows media companies to more effectively monetize their audiences and drive new revenue streams, while giving merchants a new and much broader channel for distribution.
Visit: http://www.gobuck.com, follow us on Twitter @go_buck and/or Like Us on Facebook. Buck was formerly named Billing Revolution.
SOURCE Buck
Buck
CONTACT: Jaime Tero or Esther Burciaga, onechocolate communications for Buck, +1-415-989-9803, buck@onechcolatecomms.com
Web Site: http://www.gobuck.com