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October 8, 2012
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SHFL Entertainment Joins With Joingo® To Offer Popular Online Table Games To Casino Operators Via Mobile

LAS VEGAS, Oct. 8, 2012 /PRNewswire/ -- SHFL entertainment, Inc. (NASDAQ Global Select Market: SHFL) ("SHFL" or the "Company") today announced its agreement with mobile and social technology company Joingo, to offer digital versions of the Company's popular casino table games to SHFL's B2B casino operators via the Joingo Game Network.

(Logo: http://photos.prnewswire.com/prnh/20121008/LA88315LOGO)

"We are excited about working with Joingo," said Gavin Isaacs, CEO of SHFL . "Their reputation for being innovators in mobile engagement is one of the reasons why we chose their platform as a method to deploy our games to our casino customers around the world."

SHFL's customers looking to engage their players with the Company's popular casino games can now do so with a branded mobile application deployed by Joingo.

"SHFL is one of the most important and recognized brands in the casino gaming industry and produces some of the highest quality game content," said Steve Boyle, CEO of Joingo. "We're thrilled to be working with SHFL to bring their game titles to casino operators within their branded mobile experience.  The number of mobile devices in the hands of casino customers today surpasses the number of desktops.  This trend is accelerating, making mobile the dominant force in patron engagement."

Together, Joingo and SHFL will enable casino operators to offer their players an authentic Las Vegas-style gaming experience from within their branded mobile app, enjoying integrated casino games such as Three Card Poker, Ultimate Texas Hold'em, Fortune Pai Gow Poker, and Casino War with more titles on the way.

About SHFL entertainment, Inc.
SHFL entertainment, Inc. is a leading global gaming supplier committed to making gaming more fun for players and more profitable for operators through product innovation, and superior quality and service. The Company operates in legalized gaming markets across the globe and provides state-of-the-art, value-add products in five distinct categories: Utility products, which include automatic card shufflers and roulette chip sorters; Proprietary Table Games, which includes live games, side bets and progressives; Electronic Table Systems, which include various e-Table game platforms; Electronic Gaming Machines, which include video slot machines; and newly introduced iGaming, which features online versions of SHFL entertainment's table games, social gaming, and mobile applications. The Company is included in the S&P Smallcap 600 Index. Information about the Company and its products can be found on the Internet at http://www.shfl.com, or on Facebook, Twitter and YouTube.

About Joingo®
Joingo is a mobile and social technology company based in San Jose, CA with offices in Nevada. Joingo's Mobile Loyalty System integrates as the central hub connecting CRM systems with robust mobile marketing application services, extending the customer brand and leveraging it into increased revenue. For more information about Joingo visit http://www.joingo.com, on Facebook or Twitter.

Forward Looking Statements
This release contains forward-looking statements within the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. All statements included in this release other than statements that are purely historical are forward-looking statements. Forward-looking statements in this press release include, without limitation: our expectation that our digital products will perform as they are designed to do and to and will meet the profitability, performance and innovation expectations; our anticipation that all of our mobile products and game titles will be accepted in all of our markets, will be commercially successful or will be in-demand by our B2B casino customers and their players; and our strategy and ability for innovation and exploitation of our brands and intellectual property across all of our product lines, including our interactive content.. Our beliefs, expectations, forecasts, objectives, anticipations, intentions and strategies regarding the future, including without limitation those concerning expected operating results, revenues and earnings are not guarantees of future performance and are subject to risks and uncertainties that could cause actual results to differ materially from results contemplated by the forward-looking statements, including but not limited to: our unanticipated inability to accomplish our innovation objectives or our inability to accurately gauge the commercial appeal of our mobile products; unexpected changes in the market and economic conditions and reduced demand for or increased competition with SHFL's products; increased infringement on SHFL's intellectual property or proprietary brands; unanticipated changes in the laws, rules or regulations governing iGaming.

Fortune Pai Gow Poker, Three Card Poker, Ultimate Texas Hold'em and Casino War are marks owned by SHFL entertainment, Inc. (or one of its wholly-owned companies) in the United States and/or elsewhere.

SOURCE  SHFL Entertainment Incorporated

Photo:http://photos.prnewswire.com/prnh/20121008/LA88315LOGO
http://photoarchive.ap.org/
SHFL Entertainment Incorporated

CONTACT: Julia Boguslawski, Investor Relations / Corporate Communications, +1-702-897-7150, +1-702-270-5161 (f), Gavin Isaacs, CEO or Linster W. Fox, CFO, +1-702-897-7150, +1-702-270-5161 (f)

Web Site: http://www.joingo.com

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