Thirdpresence Partners With appMobi To Bring Easy Video Publishing to HTML5 Mobile Developers

Thirdpresence Partners With appMobi To Bring Easy Video Publishing to HTML5 Mobile Developers

HELSINKI, Finland, September 26, 2012 /PRNewswire/ --

    Thirdpresence Ltd., a leading cloud-based video publishing service, has announced a
partnership with appMobi to integrate Thirdpresence's video publishing platform and HTML5
player technology into appMobi's mobile app development toolkit.

    Thirdpresence has developed a video publishing platform and a comprehensive video ad
insertion solution that allows appMobi developers to easily publish and monetize video in
HTML5-based mobile apps.

    Markus Backstrom, Co-founder and CEO of Thirdpresence, said: "We are thrilled to be
working with appMobi developers. As we all know, video is one of the main growth drivers
in mobile content but developers have struggled with the fragmentation of mobile device
video formats. By combining appMobi's HTML5 development tools with Thirdpresence's video
publishing platform and HTML5 player, we expect that appMobi developers can now
significantly increase video revenues across HTML5 apps."

    "We are focused on making HTML5-based cross platform app development easier and more
profitable" said Sam Abadir, appMobi's CTO. "Thirdpresence's technology eliminates the
pain of supporting video in mobile apps, and will allow our developers to create engaging
apps with video content that work across all popular hardware and OS platforms.
Considering that 40% of the apps being created by our developers are "media" apps, we
expect to see thousands of new apps using this technology within the next few months."

    Thirdpresence is a cloud-based Software-as-a-Service (SaaS) video publishing solution
enabling app developers, media companies and online video publishers to distribute their
on-demand or live video content to any multimedia-capable device. Thirdpresence supports
any mobile phone or tablet, including the Apple iPhone, iPad, Android, BlackBerry and
Windows Mobile -based phones, together with older legacy phones. Thirdpresence also
supports video delivery to Smart-TVs and game consoles. Thirdpresence enables monetization
of video either by advertising, subscription or pay-per-view, and provides detailed
tracking of content usage. For more information, visit http://www.thirdpresence.com

    With over 125,000 active developers creating mobile and desktop apps with its paid and
open source tools, appMobi is the market leader supporting mobile app development and
deployment using HTML5. appMobi's technology allows mobile app developers to support HTML5
and native app platforms with just one code base, and to deploy and service their apps on
multiple platforms, including the open Web. In 2011, the company released several of its
core technologies as open source, including its cross platform mobile device API, mobiUs
Web browser, the jqMobi app framework and directCanvas HTML5 game acceleration. appMobi
was named "Most Promising Tech Company for 2012" by ReadWriteWeb and earned a spot on the
SDTimes 100 list this year. For more information, visit http://www.appmobi.com.

    Press Kit: http://appmobi.mobilitypr.com

Thirdpresence Ltd

CONTACT: Press contact: Markus Bäckström, CEO, Thirdpresence, Phone +358-50-563-4959, markus.backstrom@thirdpresence.com; Melissa Burns, Mobility Public Relations, +1-208-850-5939, appmobi@mobilitypr.com