Heroic Play(TM) Unveiled As "Marvel's The Avengers" DVD Hits Stores

Heroic Play(TM) Unveiled As "Marvel's The Avengers" DVD Hits Stores

New Site Devoted to Marvel Gaming Launches Offering Fans Ultimate Online Gaming Destination

WHITE PLAINS, N.Y., Sept. 25, 2012 /PRNewswire/ -- As "Marvel's The Avengers" DVD finds its way to retail outlets, Mindspark Interactive Network, Inc. ("Mindspark"), an operating business of IAC (NASDAQ: IACI), today launched Heroic Play(TM), a one-stop destination allowing fans the chance to play their favorite Marvel games, get the latest Marvel news, and view Marvel-related messages shared over social media.

To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/58189-heroic-play-unveiled-as-marvel-s-the-avengers-dvd-hits-stores

Through Heroic Play, comic fans are thrust into the Marvel universe and invited to take on 15 games with characters from comics and movies, including The Avengers, CaptainAmerica, Iron Man, and The Hulk. The announcement comes as "Marvel's The Avengers" - the third highest-grossing movie of all time - releases to audiences today on Blu-ray 3D(TM), Blu-ray(TM), DVD, Digital and On-Demand platforms.

"We worked closely with Marvel to create a one-stop gaming destination for fans looking for fast and free access to their much-loved Marvel superheroes," said Mike Primiani, Senior Vice President and General Manager, Mindspark Consumer Products. "With the website and toolbar platform, users are able to connect to the Marvel gaming experience however they choose."

The site also contains a feed of Twitter messages posted in real time and aggregated using Marvel-related keywords. For users who choose to access Marvel content at any time, the new Heroic Play Toolbar is available, which includes links to games on a character-by-character basis, a game play widget so users can play straight from the toolbar, and delivers Marvel comic news and video feeds via RSS widgets.

"Mindspark has been a terrific partner in helping us bring the gaming experience of The Avengers and many other Marvel characters to a wider audience," said Andreea Enache-Thune, Senior Vice President, Marvel Games and Digital Distribution. "They have created an outlet for fans of all ages to interact with and connect to some of our most unforgettable games."

To start playing, visit http://www.heroicplay.com.

About Mindspark Interactive Network, Inc.

Mindspark, an operating business of IAC (NASDAQ: IACI), is home to some of the most popular and engaging digital snacks on the Web.  Mindspark works closely with its brands and business partners to design and develop highly-targeted digital experiences for consumer audiences with a wide range of interests to indulge. For more information, visit http://www.mindspark.com.

About Marvel Entertainment

Marvel Entertainment LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world s most prominent character-based entertainment companies, built on a proven library of over 8,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information visit http://www.marvel.com.

© 2012 Mindspark Interactive Network, Inc. An IAC Company.  All rights reserved.

SOURCE  Mindspark Interactive Network, Inc.

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Mindspark Interactive Network, Inc.

CONTACT: Joe Osborne, Mindspark, +1-212-314-7435, joseph.osborne@mindspark.com

Web Site: http://www.mindspark.com