Case-Mate Introduces New Fashion Cases for the iPhone 5
Poster: SySAdmin
Posted on September 17, 2012 at 10:14:01 AM
Case-Mate Introduces New Fashion Cases for the iPhone 5
ATLANTA, Sept. 17, 2012 /PRNewswire/ -- Case-Mate(®), the international design company known for creating fashion-forward accessories that protect, style and enhance mobile technology, has released its most exciting portfolio of cases yet for the new iPhone 5. These new cases feature luxurious elevated materials, fresh innovative designs, and revolutionary protection and functionality.
(Photo: http://photos.prnewswire.com/prnh/20120917/NY75305 )
(Logo: http://photos.prnewswire.com/prnh/20110112/NY28848LOGO )
The new designs in Case-Mate's iPhone 5 collection are heavily influenced by the growing hyperculture trend, which incorporates prints that integrate distinct styles from different cultures around the world. "At Case-Mate, we have a diverse team of engineers and fashion designers that work with artists and companies around the world to design products that are as unique and stylish as they are innovative and protective," said Case-Mate's CEO and Founder Shashi Reddy. "The products we've designed for the iPhone 5 are without a doubt the most fashionable and protective cases we have ever released."
Case-Mate also recently launched its "Right Case. Right Occasion." advertising campaign featuring celebrity trendsetters Selena Gomez, Common and Fergie. These fashion icons are at the forefront of the growing number of socially-connected millennial mobile device owners looking for cases to express their unique and ever-evolving sense of style at work, at play, and going out at night.
WORK SMART - New Case-Mate iPhone 5 cases for making a professional, sophisticated fashion statement
-- Artistry Collection, $50: Introducing a fine line of sophisticated
materials that juxtapose natural materials - woods, shells, and leathers
- with forged metallics. An interior patterned-inlay adds greater
protection and finished feel throughout, while a sturdy two-piece
construction protects the front and back of the device. Artistry Woods,
the first line of cases in the Artistry Collection, are available in
exotic blackened ashwood, rosewood, and zebrawood are accented by a
handsome, brushed aluminum inlay. Artistry Woods will be for sale
exclusively in U.S. retail at Best Buy and other mobile device resellers
around the world.
-- EKOCYCLE(TM) Collection, $35: Case-Mate has partnered with The Coca-Cola
Company(TM) to launch a new line of smartphone cases made from recycled
PET (Polyethylene Terephthalate). EKOCYCLE is a new stand-alone
lifestyle brand developed by musical artist and producer will.i.am and
The Coca-Cola Company, in collaboration with other iconic brands, to
inspire a movement to educate consumers about everyday recycling. Molded
from 100% recycled material, this case extends the life of plastic
beyond the landfill. Available in clear and platinum, the Case-Mate
EKOCYCLE collection will be for sale exclusively in U.S. at Best Buy and
on Case-Mate.com.
Other Case-Mate products available for the iPhone 5 that meet the growing desire for professional, at-work wardrobes, include a form refresh of the existing Signature, Brushed Aluminum, Tortoiseshell, Barely There, and rPET Collections.
PLAY HARD - New Case-Mate products that bring active-wear-inspired design and protection to your on-the-go lifestyle
-- Tough Xtreme, $50: Triple-ply, soft-hard-soft construction provides
exceptional impact resistance with military grade protection (MIL-SPEC
Certified). An innovative front snap-on screen protector protects the
screen while enabling high capacitance. High-protection does not
compromise on style - vibrant textures and colors, smooth contours and
intricate design details combine in this durable case. Available in
black/charcoal grey, lipstick pink/flame red, emerald green/chartreuse
green, marine blue/winter aqua, and military green/orange.
-- Tough, $40: This new two-piece construction brings a hard exterior
together with a soft interior bumper to deliver excellent impact
resistance. The interior pattern adds increased protection and crafted
value. Available in black/black, marine blue/titanium grey, violet
purple/pool blue, emerald green/chartreuse green, and lipstick
pink/flame red.
As a fashion complement to active-wear ensembles, Case-Mate will also refresh the color options of the existing POP! Collection, including POP! ID and POP! with Stand with a form redesign to fit the new iPhone 5.
STAND OUT - Newly Designed Case-Mate products that help you look your best during a night on the town
-- NEW Designer Prints, $35-$40: In addition to new colorful prints from
current designer partners Jessica Swift, iomoi, and Clairebella;
Case-Mate has added an assortment of original, hyperculture-inspired
designs. The print collection for the new iPhone 5 incorporates this
season's hottest trends - paisley, tweed and check, chevron and
diamonds, conversational prints, gentleman geometrics, and crafted
plaids.
-- Glam, $40: The newly engineered two-piece design protects your iPhone 5,
and features a glitter-coated inlay, slim profile and soft-interior
liner that adds protection and crafted value. The high-shine style
combines an on-trend look for an attention grabbing case that's ready
for a night out. Available in lipstick pink, silver, violet purple,
champagne gold, flame red, and marine blue.
-- Madison, $70: The Madison has returned with a handcrafted, high quality
look and feel - this case features Swarovski crystals, premium quilted
leather, and a brushed microfiber interior. Available in black.
-- Creatures, $30: New fun & flirty case designs join the Case-Mate
Creatures family! These cases feature textured silicone creating a firm
grip and an innovative lay-flat design. Available in new Peacock,
Bubbles (monkey), Xing (panda), Waddler (penguin), Pinky (flamingo),
Grizzly (bear), Tigris (tiger), Ellie (Elephant,) and Leafy (giraffe.)
-- Personalized Cases, $40: Create your own custom case for the new iPhone
5. Case-Mate's award-winning online case customization tool has been
updated to enable users to design cases for the iPhone 5 using personal
photos, logos, mascots and other imagery.
Case-Mate has also updated the designs and colors of several of its popular existing cases for the social butterfly to fit the iPhone 5 including the Kayla Clutch and Colorways.
Pricing and Availability:
Case-Mate's new iPhone 5 collection of mobile and tablet accessories range from $30 to $300. All cases will be available by the iPhone 5 release on September 21, and many are available for purchase now at http://www.case-mate.com.
About Case-Mate:
Case-Mate is the leader in design of fashion-forward accessories for mobile technology and tablets. Since 2006, the company has helped consumers express their individual style with products that protect, adorn and enhance their mobile devices. Working with top designers from around the world and using cutting-edge materials, Case-Mate's team of technology and design aficionados have created an extensive repertoire of mobile and tablet cases right for any style and every occasion. For more information, visit http://www.case-mate.com.
Follow us on Twitter at @CaseMate and Like us on Facebook at facebook.com/CaseMate.
SOURCE Case-Mate
Photo:http://photos.prnewswire.com/prnh/20120917/NY75305
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20110112/NY28848LOGO
http://photoarchive.ap.org/
Case-Mate
CONTACT: Kathlene Hestir, Case-Mate, +1-404.216.7222, kathlene.hestir@case-mate.com; or Jourdann Lubliner, Kaplow for Case-Mate (US), +1-212.221.1713, jlubliner@kaplowpr.com; or Kathryn Cotsworth, Six Degrees for Case-Mate (UK), +44 (0)118 900 0860, kathryn.cotsworth@sixdegreespr.com
Web Site: http://www.case-mate.com
ATLANTA, Sept. 17, 2012 /PRNewswire/ -- Case-Mate(®), the international design company known for creating fashion-forward accessories that protect, style and enhance mobile technology, has released its most exciting portfolio of cases yet for the new iPhone 5. These new cases feature luxurious elevated materials, fresh innovative designs, and revolutionary protection and functionality.
(Photo: http://photos.prnewswire.com/prnh/20120917/NY75305 )
(Logo: http://photos.prnewswire.com/prnh/20110112/NY28848LOGO )
The new designs in Case-Mate's iPhone 5 collection are heavily influenced by the growing hyperculture trend, which incorporates prints that integrate distinct styles from different cultures around the world. "At Case-Mate, we have a diverse team of engineers and fashion designers that work with artists and companies around the world to design products that are as unique and stylish as they are innovative and protective," said Case-Mate's CEO and Founder Shashi Reddy. "The products we've designed for the iPhone 5 are without a doubt the most fashionable and protective cases we have ever released."
Case-Mate also recently launched its "Right Case. Right Occasion." advertising campaign featuring celebrity trendsetters Selena Gomez, Common and Fergie. These fashion icons are at the forefront of the growing number of socially-connected millennial mobile device owners looking for cases to express their unique and ever-evolving sense of style at work, at play, and going out at night.
WORK SMART - New Case-Mate iPhone 5 cases for making a professional, sophisticated fashion statement
-- Artistry Collection, $50: Introducing a fine line of sophisticated
materials that juxtapose natural materials - woods, shells, and leathers
- with forged metallics. An interior patterned-inlay adds greater
protection and finished feel throughout, while a sturdy two-piece
construction protects the front and back of the device. Artistry Woods,
the first line of cases in the Artistry Collection, are available in
exotic blackened ashwood, rosewood, and zebrawood are accented by a
handsome, brushed aluminum inlay. Artistry Woods will be for sale
exclusively in U.S. retail at Best Buy and other mobile device resellers
around the world.
-- EKOCYCLE(TM) Collection, $35: Case-Mate has partnered with The Coca-Cola
Company(TM) to launch a new line of smartphone cases made from recycled
PET (Polyethylene Terephthalate). EKOCYCLE is a new stand-alone
lifestyle brand developed by musical artist and producer will.i.am and
The Coca-Cola Company, in collaboration with other iconic brands, to
inspire a movement to educate consumers about everyday recycling. Molded
from 100% recycled material, this case extends the life of plastic
beyond the landfill. Available in clear and platinum, the Case-Mate
EKOCYCLE collection will be for sale exclusively in U.S. at Best Buy and
on Case-Mate.com.
Other Case-Mate products available for the iPhone 5 that meet the growing desire for professional, at-work wardrobes, include a form refresh of the existing Signature, Brushed Aluminum, Tortoiseshell, Barely There, and rPET Collections.
PLAY HARD - New Case-Mate products that bring active-wear-inspired design and protection to your on-the-go lifestyle
-- Tough Xtreme, $50: Triple-ply, soft-hard-soft construction provides
exceptional impact resistance with military grade protection (MIL-SPEC
Certified). An innovative front snap-on screen protector protects the
screen while enabling high capacitance. High-protection does not
compromise on style - vibrant textures and colors, smooth contours and
intricate design details combine in this durable case. Available in
black/charcoal grey, lipstick pink/flame red, emerald green/chartreuse
green, marine blue/winter aqua, and military green/orange.
-- Tough, $40: This new two-piece construction brings a hard exterior
together with a soft interior bumper to deliver excellent impact
resistance. The interior pattern adds increased protection and crafted
value. Available in black/black, marine blue/titanium grey, violet
purple/pool blue, emerald green/chartreuse green, and lipstick
pink/flame red.
As a fashion complement to active-wear ensembles, Case-Mate will also refresh the color options of the existing POP! Collection, including POP! ID and POP! with Stand with a form redesign to fit the new iPhone 5.
STAND OUT - Newly Designed Case-Mate products that help you look your best during a night on the town
-- NEW Designer Prints, $35-$40: In addition to new colorful prints from
current designer partners Jessica Swift, iomoi, and Clairebella;
Case-Mate has added an assortment of original, hyperculture-inspired
designs. The print collection for the new iPhone 5 incorporates this
season's hottest trends - paisley, tweed and check, chevron and
diamonds, conversational prints, gentleman geometrics, and crafted
plaids.
-- Glam, $40: The newly engineered two-piece design protects your iPhone 5,
and features a glitter-coated inlay, slim profile and soft-interior
liner that adds protection and crafted value. The high-shine style
combines an on-trend look for an attention grabbing case that's ready
for a night out. Available in lipstick pink, silver, violet purple,
champagne gold, flame red, and marine blue.
-- Madison, $70: The Madison has returned with a handcrafted, high quality
look and feel - this case features Swarovski crystals, premium quilted
leather, and a brushed microfiber interior. Available in black.
-- Creatures, $30: New fun & flirty case designs join the Case-Mate
Creatures family! These cases feature textured silicone creating a firm
grip and an innovative lay-flat design. Available in new Peacock,
Bubbles (monkey), Xing (panda), Waddler (penguin), Pinky (flamingo),
Grizzly (bear), Tigris (tiger), Ellie (Elephant,) and Leafy (giraffe.)
-- Personalized Cases, $40: Create your own custom case for the new iPhone
5. Case-Mate's award-winning online case customization tool has been
updated to enable users to design cases for the iPhone 5 using personal
photos, logos, mascots and other imagery.
Case-Mate has also updated the designs and colors of several of its popular existing cases for the social butterfly to fit the iPhone 5 including the Kayla Clutch and Colorways.
Pricing and Availability:
Case-Mate's new iPhone 5 collection of mobile and tablet accessories range from $30 to $300. All cases will be available by the iPhone 5 release on September 21, and many are available for purchase now at http://www.case-mate.com.
About Case-Mate:
Case-Mate is the leader in design of fashion-forward accessories for mobile technology and tablets. Since 2006, the company has helped consumers express their individual style with products that protect, adorn and enhance their mobile devices. Working with top designers from around the world and using cutting-edge materials, Case-Mate's team of technology and design aficionados have created an extensive repertoire of mobile and tablet cases right for any style and every occasion. For more information, visit http://www.case-mate.com.
Follow us on Twitter at @CaseMate and Like us on Facebook at facebook.com/CaseMate.
SOURCE Case-Mate
Photo:http://photos.prnewswire.com/prnh/20120917/NY75305
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20110112/NY28848LOGO
http://photoarchive.ap.org/
Case-Mate
CONTACT: Kathlene Hestir, Case-Mate, +1-404.216.7222, kathlene.hestir@case-mate.com; or Jourdann Lubliner, Kaplow for Case-Mate (US), +1-212.221.1713, jlubliner@kaplowpr.com; or Kathryn Cotsworth, Six Degrees for Case-Mate (UK), +44 (0)118 900 0860, kathryn.cotsworth@sixdegreespr.com
Web Site: http://www.case-mate.com