Playtech Bingo Launches on Mobile

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August 24, 2012
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Playtech Bingo Launches on Mobile

LONDON, August 24, 2012/PRNewswire-FirstCall/ --

    Playtech, the international designer, developer and licensor of software for the
online, mobile, TV and land-based gaming industry, has launched its first mobile bingo
product on the Android operating system.

    (Logo:
http://photos.prnewswire.com/prnh/20120515/531552 )

    Players are now able to access their online accounts via Android handsets and play
along with players from the web. In the coming months the product will be rolled out
across the iOS platform for iPhone and iPad users as well as a HTML5 version.

    The product itself gives players a seamless experience between the web and mobile
platforms where they are able to play bingo variants including 90, 75, 80 ball as well as
Deal or No Deal Bingo. In addition to this players will be able to chat with other users,
regardless of whether they are on mobile or web platforms and play mini side games such as
the hugely popular Clover Rollover at the same time as playing bingo.

    Rhys Owen, Head of Bingo, said "This is a significant step for Playtech in terms of
cementing our position as the leading supplier of bingo software in the industry as well
as offering licensees the largest networked bingo and jackpot liquidity through a new and
thriving channel. We've seen the trends in the sportsbook and casino arena's and its only
logical that we develop a mobile offering which enables our partners to attract a new type
of player as well as giving our licensee's an additional medium through which to engage
with their players.

    This has been a year in the making and we've invested heavily in customer research in
order to provide the most user-friendly and entertaining product possible based on the
size constraints of mobile devices. As one of the first suppliers to offer mobile bingo we
believe our licensee's will have a distinct advantage over their competitors in terms of
platform choice for the player which will assist them in gaining greater market share."

    The mobile bingo product is now available through a select number of Playtech
licensee's and will be rolled out to a core group of partners in the coming months.

    About Playtech

    http://www.playtech.com

    Playtech develops unified software platforms and content for the online and land-based
gaming industry, together with providing a range of ancillary services such as marketing,
hosting and CRM services.

    Leading gaming applications include casino, poker, bingo, sports betting, live gaming,
casual and fixed odds games. Playtech provides licensees with the tools to maximise
cross-selling opportunities, player loyalty and yield, all through the powerful management
interface - the IMS. The Group's capabilities enable the delivery of an integrated
software or turnkey solution, with players accessing online, broadcast, mobile and
server-based gaming terminals through a single account.

    Founded in 1999, Playtech has some 2,000 employees located in development centres in
five countries, the majority of whom are engaged in research and development of current
and future gaming technologies.

   
    Contact:
    Playtech Ltd
    Mor Weizer, Chief Executive
    David Mathewson, Chief Financial Officer
    c/o Pelham Bell Pottinger
    +44(0)20-7861-3232

Photo:
http://photos.prnewswire.com/prnh/20120515/531552

Source: Playtech

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