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Gorkana Group Launches Mobile App for PRs and Marketers
LONDON, August 23, 2012/PRNewswire/ --
Gorkana Group has launched the first Mobile App giving PR, communications and
marketing professionals mobile access to detailed journalist and media profiles with the
ability to call, email and tweet some of the world's most influential minds directly from
the App.
With 45% of the UK population now owning a smartphone and mobile usage expected to
overtake desktop usage in the EU by 2014*, it's clear businesses need to step up to
provide mobile optimised content.
Managing brand reputation in this digitally social age with millions of media channels
to monitor is one of the greatest challenges facing PR and marketing professionals.
With more organisations needing to engage with journalists and bloggers as stories and
conversations break 24 hours a day - from September the App will also give them immediate
access to the latest media coverage about their organisation or brand.
Jeremy Thompson, Chief Executive of Gorkana Group said:
"The fast-moving pace and networked nature of the PR and marketing industries means
there has always been a need for access to media contacts and breaking coverage while on
the move. We hope our new Mobile App puts all our customers at a great advantage."
Staying true to Gorkana Group's community philosophy, the Mobile App will also offer
free access to the latest Gorkana Media Briefing Event highlights, PR industry news and a
daily summary of top stories.
The Gorkana Mobile App for iPhones can be downloaded here:
http://gorkana.com/solutions/gorkana-mobile-app
About Gorkana Group
Gorkana Group (http://www.gorkana.com) brings together the UK's most recommended
Media Database [http://www.gorkana.com/pr-products/media-database-and-alerts ],
Multi-channel Media Monitoring [http://www.gorkana.com/pr-products/media-monitoring ] and
PR Measurement services
[http://www.gorkana.com/pr-products/pr-measurement-and-media-analysis ] for PRs and
marketers representing all kinds of organisations.
Thousands of brands use these services to help them plan campaigns more accurately,
develop closer relationships with journalists, keep track of mainstream and social media
coverage, manage brand reputations and demonstrate the impact of their communication
strategies.
Since coming together as one company in 2010, the three individual service brands:
Gorkana, Durrants and Metrica now come under the Gorkana Group umbrella.
Gorkana Group also runs the UK's leading journalist and PR recruitment site
[http://www.gorkanajobs.co.uk ] (http://www.gorkanajobs.co.uk) and provides daily
media and PR industry news through its Media Alerts
[http://www.gorkana.com/journalists/media-alerts ] and PR News [http://www.gorkana.com/news
] services.
*comScore research May 2012
For more information please contact:
Nilam Randall at nilam.randall@gorkana.com or call +44(0)20-7674-0200
Source: Gorkana Group
Gorkana Group Launches Mobile App for PRs and Marketers
LONDON, August 23, 2012/PRNewswire/ --
Gorkana Group has launched the first Mobile App giving PR, communications and
marketing professionals mobile access to detailed journalist and media profiles with the
ability to call, email and tweet some of the world's most influential minds directly from
the App.
With 45% of the UK population now owning a smartphone and mobile usage expected to
overtake desktop usage in the EU by 2014*, it's clear businesses need to step up to
provide mobile optimised content.
Managing brand reputation in this digitally social age with millions of media channels
to monitor is one of the greatest challenges facing PR and marketing professionals.
With more organisations needing to engage with journalists and bloggers as stories and
conversations break 24 hours a day - from September the App will also give them immediate
access to the latest media coverage about their organisation or brand.
Jeremy Thompson, Chief Executive of Gorkana Group said:
"The fast-moving pace and networked nature of the PR and marketing industries means
there has always been a need for access to media contacts and breaking coverage while on
the move. We hope our new Mobile App puts all our customers at a great advantage."
Staying true to Gorkana Group's community philosophy, the Mobile App will also offer
free access to the latest Gorkana Media Briefing Event highlights, PR industry news and a
daily summary of top stories.
The Gorkana Mobile App for iPhones can be downloaded here:
http://gorkana.com/solutions/gorkana-mobile-app
About Gorkana Group
Gorkana Group (http://www.gorkana.com) brings together the UK's most recommended
Media Database [http://www.gorkana.com/pr-products/media-database-and-alerts ],
Multi-channel Media Monitoring [http://www.gorkana.com/pr-products/media-monitoring ] and
PR Measurement services
[http://www.gorkana.com/pr-products/pr-measurement-and-media-analysis ] for PRs and
marketers representing all kinds of organisations.
Thousands of brands use these services to help them plan campaigns more accurately,
develop closer relationships with journalists, keep track of mainstream and social media
coverage, manage brand reputations and demonstrate the impact of their communication
strategies.
Since coming together as one company in 2010, the three individual service brands:
Gorkana, Durrants and Metrica now come under the Gorkana Group umbrella.
Gorkana Group also runs the UK's leading journalist and PR recruitment site
[http://www.gorkanajobs.co.uk ] (http://www.gorkanajobs.co.uk) and provides daily
media and PR industry news through its Media Alerts
[http://www.gorkana.com/journalists/media-alerts ] and PR News [http://www.gorkana.com/news
] services.
*comScore research May 2012
For more information please contact:
Nilam Randall at nilam.randall@gorkana.com or call +44(0)20-7674-0200
Source: Gorkana Group