Nordic Semiconductor Global Tech Tour to Help Embedded Systems Developers Build Connectable Wireless Bluetooth Smart and ANT 'appcessories' in a Day

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August 15, 2012
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Nordic Semiconductor Global Tech Tour to Help Embedded Systems Developers Build Connectable Wireless Bluetooth Smart and ANT 'appcessories' in a Day

OSLO, Norway, August 15, 2012/PRNewswire-FirstCall/ --

    To be held in 16 separate locations in the U.S, Asia, and Europe between September 17
and October 29 and designed to coincide with the launch of Nordic's ground-breaking nRF51
Series of 2.4GHz SoCs, the Nordic Semiconductor Global Tech Tour will take a team of the
company's top wireless application technical experts on the road to deliver a free, high
intensitytraining seminar designed to get embedded systems engineers up-to-speed within a
day on how to build their first - or next generation - Bluetooth Smart or ANT+ wireless
smartphone application accessories ('appcessories').

    (Logo:
http://photos.prnewswire.com/prnh/20120815/554694 )

    Ultra low power (ULP) RF specialist Nordic Semiconductor ASA (OSE: NOD) today
announces that with the launch of its ground-breaking nRF51 Series of System-on-Chips
(SoCs) it will embark on a Global Tech Tour in which a team of the company's top wireless
application technical experts will travel around the world to teach embedded systems
developers in just one day how to develop their first/next generation Bluetooth Smart or
ANT+ ULP wireless smartphone application accessory or 'appcessory' for short.

    Each seminar is designed to beintensive, fun, and fully hands-on, and will include a
detailed technical walk-through starting from a ULP wireless sensor within an appcessory
through how it wirelessly connects to a smartphone and ending with how this all interfaces
to a developer's app running on the smartphone's operating system. The agenda will include
an overview of ULP wireless, Nordic's latest nRF51 Series SoCs, Bluetooth low energy
(including Bluetooth Smart) qualification, and a full afternoon of software development
application examples taken from Nordic's brand new nRF51 SDK (Software Development Kit)
which each participant will be able to take home free-of-charge.

    "Each of these Global Tech Tour seminars is designed to be far more than a set of
presentations given in PowerPoint format," explains John Leonard, Tactical Marketing
Manager at Nordic Semiconductor. "They will be a genuine and unique opportunity for
smartphone app developers to kickstart their next Bluetooth Smart or ANT+ application
accessory within a single day with the help of some of the world's most experienced and
knowledgeable ULP wireless application engineers and system software architects."

    About the Nordic Semiconductor Global Tech Tour and to register

    http://tinyurl.com/Global-Tech-Tour

    About Nordic Semiconductor ASA

    http://tinyurl.com/NordicSemi

   
    Marketing contact: Anne Strand
    Phone: +47-22-51-10-62
    E-mail: Anne.Strand@nordicsemi.no
    Website: http://www.nordicsemi.com

Photo:
http://photos.prnewswire.com/prnh/20120815/554694

Source: Nordic Semiconductor ASA

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