SearchCatalyst Can Help SMEs Make the Most of Google's New Matching Behaviour for PPC
Poster: SySAdmin
Posted on July 26, 2012 at 6:21:01 AM
SearchCatalyst Can Help SMEs Make the Most of Google's New Matching Behaviour for PPC
LONDON, July 26, 2012/PRNewswire/ --
Google is extending its matching behaviour search algorithm from organic to
paid search and SearchCatalyst is on hand to help SMEs navigate the changes
Google is rolling out matching behaviour on AdWords to include close variants,
misspellings and singular and plural search queries. This technology already exists for
organic search so it's a long overdue move to extend the technology to Google's paid
search software, AdWords.
With at least 7% of Google searches containing a misspelling, SMEs paying for search
are missing out on valuable business. Google expects the changes to boost AdWords search
clicks by around 3%. Obviously this will result in more cost effect PPC campaigns,
particularly for SMEs lacking big advertising budgets.
SearchCatalyst, an SEO and PPC agency from Greenlight - Europe's fastest growing
search marketing agency - is on hand to offer guidance and assistance to SMEs looking to
make the most of Google's latest round of AdWords search changes. Aside from offering
bespoke PPC packages, SearchCatalyst also offers companies already using PPC a paid search
audit [http://www.searchcatalyst.co.uk/ppc-packages ], designed for businesses in need of
a paid search health check [http://www.searchcatalyst.co.uk/ppc-packages/ppc-audit ].
Ranging in price from GBP500 to GBP1,000, PPC audits analyse a company's campaign
checking for validity of keywords and appropriateness of landing page and ad copy.
Performance is reviewed; including what is and isn't working. SearchCatalyst will also
check the tracking of a campaign and look for conversions and attained goals and/or
targets. It will link the company's AdWords campaign to Google Analytics and recommend
areas of improvement and development through a new paid search strategy designed and to be
implemented by SearchCatalyst.
SearchCatalyst boils a PPC campaign down the basics while making it as successful and
cost effective as possible. For SMEs lacking the time and know how, SearchCatalyst is an
invaluable tool that will certainly increase conversions and the overall success of any
online search campaign.
http://www.searchcatalyst.co.uk
Source: SearchCatalyst
Brendon Johnson, Level 14, The Broadgate Tower, Primrose St, London, EC2A 2EW, contact@searchcatalyst.co.uk, +44(0)20-3326-1800
LONDON, July 26, 2012/PRNewswire/ --
Google is extending its matching behaviour search algorithm from organic to
paid search and SearchCatalyst is on hand to help SMEs navigate the changes
Google is rolling out matching behaviour on AdWords to include close variants,
misspellings and singular and plural search queries. This technology already exists for
organic search so it's a long overdue move to extend the technology to Google's paid
search software, AdWords.
With at least 7% of Google searches containing a misspelling, SMEs paying for search
are missing out on valuable business. Google expects the changes to boost AdWords search
clicks by around 3%. Obviously this will result in more cost effect PPC campaigns,
particularly for SMEs lacking big advertising budgets.
SearchCatalyst, an SEO and PPC agency from Greenlight - Europe's fastest growing
search marketing agency - is on hand to offer guidance and assistance to SMEs looking to
make the most of Google's latest round of AdWords search changes. Aside from offering
bespoke PPC packages, SearchCatalyst also offers companies already using PPC a paid search
audit [http://www.searchcatalyst.co.uk/ppc-packages ], designed for businesses in need of
a paid search health check [http://www.searchcatalyst.co.uk/ppc-packages/ppc-audit ].
Ranging in price from GBP500 to GBP1,000, PPC audits analyse a company's campaign
checking for validity of keywords and appropriateness of landing page and ad copy.
Performance is reviewed; including what is and isn't working. SearchCatalyst will also
check the tracking of a campaign and look for conversions and attained goals and/or
targets. It will link the company's AdWords campaign to Google Analytics and recommend
areas of improvement and development through a new paid search strategy designed and to be
implemented by SearchCatalyst.
SearchCatalyst boils a PPC campaign down the basics while making it as successful and
cost effective as possible. For SMEs lacking the time and know how, SearchCatalyst is an
invaluable tool that will certainly increase conversions and the overall success of any
online search campaign.
http://www.searchcatalyst.co.uk
Source: SearchCatalyst
Brendon Johnson, Level 14, The Broadgate Tower, Primrose St, London, EC2A 2EW, contact@searchcatalyst.co.uk, +44(0)20-3326-1800