QuestBack Turns Social Conversations into Structured Dialogue with Listen & Act Solution
Poster: SySAdmin
Posted on July 23, 2012 at 7:14:01 AM
QuestBack Turns Social Conversations into Structured Dialogue with Listen & Act Solution
BRIDGEPORT, Connecticut, July 23, 2012/PRNewswire/ --
First of its kind solution integrates with existing CRM systems enabling a
holistic customer engagement and feedback management program
QuestBack [http://www1.questback.com ], a global leader in enterprise feedback
management [http://www1.questback.com/solutions.html ] (EFM) and Social CRM, today
announced the launch of Listen & Act
[http://www1.questback.com/news/release/item/2012/07/listen-act.html ], a social engagement
tool that allows organizations to transform social media messages into actionable dialogs
and seamlessly integrate these insights into CRM data, generating ROI and revenues.
(Logo:
http://photos.prnewswire.com/prnh/20120723/546197 )
Social media is the fastest growing communication channel today. With the continued
growth in smart phone adoption, end-users are incorporating social media into their
every-day lives and online channels are becoming the primary way for customers to voice
their support or disgruntlement.. Customers expect customized communication via social
channels and businesses are struggling to manage and measure their social media
activities. Businesses that are able to tap into social media messages and sentiment,
regardless of volume, and efficiently manage this environment, are enjoying stronger
customer loyalty and more positive referrals.
Listen & Act enables businesses to quickly sift through messages, view levels of
influence and seamlessly utilize engagement tools, such as surveys and communities, to
create unique experiences for their customers based on inquiries and preferences. This
provides deep benefits to both the customer and the business. Customers feel more valued
due to the high quality of engagement, while businesses gather deeper insights to enrich
existing CRM data.
Combining insights gained from new customer touch points, such as social media,
enables businesses to act faster, have more targeted offers, accelerate problem resolution
and ultimately reap the benefits of greater share of wallet from happier customers.
"Listening - through both solicited feedback, and social media monitoring - gives
critical insights into consumer sentiment and behavior," said Jim Davies
[http://www.gartner.com/AnalystBiography?authorId473 ], Research Director for CRM at
Gartner. "Businesses that can effectively leverage such insights to attract, retain and
grow customers will have an advantage, with benefits increasing as the 'voice of the
customer' becomes one with business culture and processes."
"We understand the importance of powerful customer engagement to drive loyalty and
revenues, and social media is no different," said Ivar Kroghrud, CEO for QuestBack. "Our
Listen & Act solution enables businesses to deliver a higher quality customer experience,
without additional resource. By tapping into the power of the customer, and strengthening
loyalty, businesses can be winners in what we are all trying to succeed in - the
experience economy."
Additional benefits include:
- Easy feedback management through keyword monitoring and grouping of common
themes, accelerating analysis and ability to act
- Seamless integration with the QuestBack feedback and social engagement
platform, to gain deeper insight into the individual behind the messages received by
use of online surveys
- Integrated Sentiment Analysis and Klout Score, making it easy to prioritize
actions and identify key influencers
- Single view of the customer with the unique QuestBack people data hub that
combines unstructured social media data with structured CRM data, enabling a 360
degree customer view
About QuestBack
QuestBack is a global leader in enterprise feedback management
[http://www1.questback.com/solutions.html ], customer experience management, Social CRM,
and market research solutions [http://www1.questback.com/solutions/online-research.html ].
The company's SaaS-based feedback and dialogue solutions
[http://www1.questback.com/products.html ] enable organizations to gain actionable insights
and build stronger relationships with customers and employees. More than 4,000 global
customers [http://www1.questback.com/references.html ] - including Volvo, Ernst & Young,
Coca-Cola, Microsoft and Bosch - rely on QuestBack to increase customer and employee
satisfaction through real-time feedback. Founded in 2000, QuestBack
[http://www1.questback.com/questback.html ] is headquartered in Oslo, Norway and privately
held with 19 offices worldwide.
Learn more about Listen + Act here:
http://www1.questback.com/news/release/item/2012/07/listen-act.html.
Follow QuestBack on Twitter [http://twitter.com/questback ] | Facebook
[https://www.facebook.com/questback ] | Friends of Feedback Blog
[http://www.friendsoffeedback.com ]
Media Contact:
Kim Karelis
LEWIS PR
Phone: +1-617-226-8840
Email: QuestBack@lewispr.com [dreamstime@lewispr.com ]
Photo:
http://photos.prnewswire.com/prnh/20120723/546197
Source: QuestBack
BRIDGEPORT, Connecticut, July 23, 2012/PRNewswire/ --
First of its kind solution integrates with existing CRM systems enabling a
holistic customer engagement and feedback management program
QuestBack [http://www1.questback.com ], a global leader in enterprise feedback
management [http://www1.questback.com/solutions.html ] (EFM) and Social CRM, today
announced the launch of Listen & Act
[http://www1.questback.com/news/release/item/2012/07/listen-act.html ], a social engagement
tool that allows organizations to transform social media messages into actionable dialogs
and seamlessly integrate these insights into CRM data, generating ROI and revenues.
(Logo:
http://photos.prnewswire.com/prnh/20120723/546197 )
Social media is the fastest growing communication channel today. With the continued
growth in smart phone adoption, end-users are incorporating social media into their
every-day lives and online channels are becoming the primary way for customers to voice
their support or disgruntlement.. Customers expect customized communication via social
channels and businesses are struggling to manage and measure their social media
activities. Businesses that are able to tap into social media messages and sentiment,
regardless of volume, and efficiently manage this environment, are enjoying stronger
customer loyalty and more positive referrals.
Listen & Act enables businesses to quickly sift through messages, view levels of
influence and seamlessly utilize engagement tools, such as surveys and communities, to
create unique experiences for their customers based on inquiries and preferences. This
provides deep benefits to both the customer and the business. Customers feel more valued
due to the high quality of engagement, while businesses gather deeper insights to enrich
existing CRM data.
Combining insights gained from new customer touch points, such as social media,
enables businesses to act faster, have more targeted offers, accelerate problem resolution
and ultimately reap the benefits of greater share of wallet from happier customers.
"Listening - through both solicited feedback, and social media monitoring - gives
critical insights into consumer sentiment and behavior," said Jim Davies
[http://www.gartner.com/AnalystBiography?authorId473 ], Research Director for CRM at
Gartner. "Businesses that can effectively leverage such insights to attract, retain and
grow customers will have an advantage, with benefits increasing as the 'voice of the
customer' becomes one with business culture and processes."
"We understand the importance of powerful customer engagement to drive loyalty and
revenues, and social media is no different," said Ivar Kroghrud, CEO for QuestBack. "Our
Listen & Act solution enables businesses to deliver a higher quality customer experience,
without additional resource. By tapping into the power of the customer, and strengthening
loyalty, businesses can be winners in what we are all trying to succeed in - the
experience economy."
Additional benefits include:
- Easy feedback management through keyword monitoring and grouping of common
themes, accelerating analysis and ability to act
- Seamless integration with the QuestBack feedback and social engagement
platform, to gain deeper insight into the individual behind the messages received by
use of online surveys
- Integrated Sentiment Analysis and Klout Score, making it easy to prioritize
actions and identify key influencers
- Single view of the customer with the unique QuestBack people data hub that
combines unstructured social media data with structured CRM data, enabling a 360
degree customer view
About QuestBack
QuestBack is a global leader in enterprise feedback management
[http://www1.questback.com/solutions.html ], customer experience management, Social CRM,
and market research solutions [http://www1.questback.com/solutions/online-research.html ].
The company's SaaS-based feedback and dialogue solutions
[http://www1.questback.com/products.html ] enable organizations to gain actionable insights
and build stronger relationships with customers and employees. More than 4,000 global
customers [http://www1.questback.com/references.html ] - including Volvo, Ernst & Young,
Coca-Cola, Microsoft and Bosch - rely on QuestBack to increase customer and employee
satisfaction through real-time feedback. Founded in 2000, QuestBack
[http://www1.questback.com/questback.html ] is headquartered in Oslo, Norway and privately
held with 19 offices worldwide.
Learn more about Listen + Act here:
http://www1.questback.com/news/release/item/2012/07/listen-act.html.
Follow QuestBack on Twitter [http://twitter.com/questback ] | Facebook
[https://www.facebook.com/questback ] | Friends of Feedback Blog
[http://www.friendsoffeedback.com ]
Media Contact:
Kim Karelis
LEWIS PR
Phone: +1-617-226-8840
Email: QuestBack@lewispr.com [dreamstime@lewispr.com ]
Photo:
http://photos.prnewswire.com/prnh/20120723/546197
Source: QuestBack