Kenshoo Enterprise Launches Major Enhancements in Latest Release, Including SEO Integration and Knowledge Center
Poster: SySAdmin
Posted on July 23, 2012 at 6:42:01 AM
Kenshoo Enterprise Launches Major Enhancements in Latest Release, Including SEO Integration and Knowledge Center
SAN FRANCISCO, July 23, 2012/PRNewswire/ --
Kenshoo [http://www.kenshoo.com ] (http://www.Kenshoo.com), a global leader in
digital marketing software, today launched new functionality as part of Kenshoo Enterprise
4.7, including integrated organic and paid search reporting, availability of the Kenshoo
Knowledge Center, new rules-based bidding policies for Baidu, and other product
enhancements.
Kenshoo Enterprise integrates SEO metrics into SEM campaign performance reports,
enabling marketers to analyze organic and paid results side-by-side and take action to
optimize search programs holistically. Kenshoo has completed integration with leading SEO
technology providers, Rio SEO [http://www.rioseo.com ], BrightEdge
[http://www.brightedge.com ], and Conductor [http://www.conductor.com ], to bring organic
search data and analytics into the Kenshoo Universal Platform.
"Marketers should plan paid search and SEO campaigns together. Work with IT and Web
development staff to effectively target combination clickers with a coordinated search
presence," wrote Shar VanBoskirk, Forrester Research vice president and principal analyst
serving interactive marketing professionals, in the April 2012 report, "Why Care about
Combination Clickers."
[http://www.forrester.com/Why+Care+About+Combination+Clickers/fulltext/-/E-RES70193 ]
"Being able to view SEM and SEO performance data together in Kenshoo Enterprise allows
my team to see a complete view of our spend and performance," said LuRae Lumpkin, vice
president for global paid media services at Covario, the OMMA 2011 search marketing agency
of the year. "The resulting insights help us most effectively leverage the integrated
software solutions from Kenshoo and Rio SEO to achieve our clients' goals."
"Marketers are increasingly executing paid and organic search in an integrated fashion
to improve overall results," said William Martin-Gill, general manager, Kenshoo
Enterprise. "With Kenshoo Enterprise 4.7, clients can determine the most cost-effective
ways to manage individual keywords or portfolios through optimal paid and organic
placement."
Kenshoo clients interested in learning more about Kenshoo's advanced functionality can
visit the new Kenshoo Knowledge Center. The Kenshoo Knowledge Center is available
exclusively to Kenshoo clients and features more than 60 instructional videos produced by
Kenshoo account managers and sales engineers. Clients are also eligible to take the
Kenshoo Enterprise Certification exam available through the Online Marketing Institute
[http://www.kenshoo.com/OMI_Kenshoo_Enterprise_Certification ].
Additional new features in Kenshoo Enterprise 4.7 include:
- New rules-based bidding policies for Baidu, China's top search engine,
such as 'Increase Profit' and 'Control CPA'
- Mobile and tablet device targeting for Yahoo! Japan
- Additional adCenter keyword match type support for Bing and Yahoo!
- New navigation structure and user interface enhancements to help increase
workflow efficiency
- Support for Excel web query reports that can be refreshed with up-to-date
Kenshoo data
- Improved Advanced Search performance with the ability to complete bulk account
changes 25 percent faster
"Our clients are continually pushing us to develop new functionality to help them work
faster and smarter," said Yoav-Izhar Prato, CEO, Kenshoo. "I'm very proud of the pace of
R&D we've established at Kenshoo and the results we've been able to deliver for our
clients, helping them grow SEM campaigns by 36 percent overall year-over-year in the
second quarter of 2012."
About Kenshoo
Kenshoo is a digital marketing software [http://kenshoo.com ] company that engineers
technology solutions for search marketing, social media and online advertising. Brands,
agencies and marketing providers use Kenshoo Enterprise, Kenshoo Local and Kenshoo Social
to direct more than $25 billion in annual client sales revenue. The Kenshoo Universal
Platform delivers automation, intelligence, integration and scale to make better marketing
investments. With campaigns running in more than 190 countries, Kenshoo clients include
CareerBuilder, Expedia, Facebook, KAYAK, Havas Digital, Hitwise, iREP, John Lewis,
LendingTree, Resolution Media, Sears, Starcom MediaVest Group, Tesco, Travelocity,
Walgreens, and Zappos. Kenshoo has 16 international locations and is backed by Sequoia
Capital and Arts Alliance. Please visit http://www.Kenshoo.com for more information.
Kenshoo is a trademark of Kenshoo Ltd. Other company and brand names may be trademarks
of their respective owners.
Source: Kenshoo
Contact: Addie Reed, PReturn Inc., +1-312-432-9406, areed@preturn.com
SAN FRANCISCO, July 23, 2012/PRNewswire/ --
Kenshoo [http://www.kenshoo.com ] (http://www.Kenshoo.com), a global leader in
digital marketing software, today launched new functionality as part of Kenshoo Enterprise
4.7, including integrated organic and paid search reporting, availability of the Kenshoo
Knowledge Center, new rules-based bidding policies for Baidu, and other product
enhancements.
Kenshoo Enterprise integrates SEO metrics into SEM campaign performance reports,
enabling marketers to analyze organic and paid results side-by-side and take action to
optimize search programs holistically. Kenshoo has completed integration with leading SEO
technology providers, Rio SEO [http://www.rioseo.com ], BrightEdge
[http://www.brightedge.com ], and Conductor [http://www.conductor.com ], to bring organic
search data and analytics into the Kenshoo Universal Platform.
"Marketers should plan paid search and SEO campaigns together. Work with IT and Web
development staff to effectively target combination clickers with a coordinated search
presence," wrote Shar VanBoskirk, Forrester Research vice president and principal analyst
serving interactive marketing professionals, in the April 2012 report, "Why Care about
Combination Clickers."
[http://www.forrester.com/Why+Care+About+Combination+Clickers/fulltext/-/E-RES70193 ]
"Being able to view SEM and SEO performance data together in Kenshoo Enterprise allows
my team to see a complete view of our spend and performance," said LuRae Lumpkin, vice
president for global paid media services at Covario, the OMMA 2011 search marketing agency
of the year. "The resulting insights help us most effectively leverage the integrated
software solutions from Kenshoo and Rio SEO to achieve our clients' goals."
"Marketers are increasingly executing paid and organic search in an integrated fashion
to improve overall results," said William Martin-Gill, general manager, Kenshoo
Enterprise. "With Kenshoo Enterprise 4.7, clients can determine the most cost-effective
ways to manage individual keywords or portfolios through optimal paid and organic
placement."
Kenshoo clients interested in learning more about Kenshoo's advanced functionality can
visit the new Kenshoo Knowledge Center. The Kenshoo Knowledge Center is available
exclusively to Kenshoo clients and features more than 60 instructional videos produced by
Kenshoo account managers and sales engineers. Clients are also eligible to take the
Kenshoo Enterprise Certification exam available through the Online Marketing Institute
[http://www.kenshoo.com/OMI_Kenshoo_Enterprise_Certification ].
Additional new features in Kenshoo Enterprise 4.7 include:
- New rules-based bidding policies for Baidu, China's top search engine,
such as 'Increase Profit' and 'Control CPA'
- Mobile and tablet device targeting for Yahoo! Japan
- Additional adCenter keyword match type support for Bing and Yahoo!
- New navigation structure and user interface enhancements to help increase
workflow efficiency
- Support for Excel web query reports that can be refreshed with up-to-date
Kenshoo data
- Improved Advanced Search performance with the ability to complete bulk account
changes 25 percent faster
"Our clients are continually pushing us to develop new functionality to help them work
faster and smarter," said Yoav-Izhar Prato, CEO, Kenshoo. "I'm very proud of the pace of
R&D we've established at Kenshoo and the results we've been able to deliver for our
clients, helping them grow SEM campaigns by 36 percent overall year-over-year in the
second quarter of 2012."
About Kenshoo
Kenshoo is a digital marketing software [http://kenshoo.com ] company that engineers
technology solutions for search marketing, social media and online advertising. Brands,
agencies and marketing providers use Kenshoo Enterprise, Kenshoo Local and Kenshoo Social
to direct more than $25 billion in annual client sales revenue. The Kenshoo Universal
Platform delivers automation, intelligence, integration and scale to make better marketing
investments. With campaigns running in more than 190 countries, Kenshoo clients include
CareerBuilder, Expedia, Facebook, KAYAK, Havas Digital, Hitwise, iREP, John Lewis,
LendingTree, Resolution Media, Sears, Starcom MediaVest Group, Tesco, Travelocity,
Walgreens, and Zappos. Kenshoo has 16 international locations and is backed by Sequoia
Capital and Arts Alliance. Please visit http://www.Kenshoo.com for more information.
Kenshoo is a trademark of Kenshoo Ltd. Other company and brand names may be trademarks
of their respective owners.
Source: Kenshoo
Contact: Addie Reed, PReturn Inc., +1-312-432-9406, areed@preturn.com