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July 17, 2012
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R.W. Knudsen Family® Launches Share Your Simple Promotion

Three grand prize and 14 bi-weekly winners will be selected for sharing their tips to make life more simple

CHICO, Calif., July 17, 2012 /PRNewswire/ -- To honor the simple life, R.W. Knudsen Family® has launched the Share Your Simple Promotion encouraging consumers to connect and share tips that make life easier for the chance to win prizes. Starting today consumers are invited to share a tip to make life simple on http://www.facebook.com/rwknudsen in a variety of categories based around bi-weekly themes like "In the Garden," during "Back to School" or "DIY Halloween Costumes." Consumers that share a tip will be entered for the chance to win one of three $4,500 Grand Prizes or 14 bi-weekly prizes to make life simpler.

To view the multimedia content associated with this release, please click: http://www.multivu.com/players/English/56004-rw-knudsen-share-your-simple

(Photo: http://photos.prnewswire.com/prnh/20120717/MM40896 )

The R.W. Knudsen Family has always had a simple philosophy: make great tasting, all-natural and organic beverages with uncompromising standards.  Recognizing that life can sometimes be complicated, Share Your Simple will celebrate the tips and ideas that reflect that same simple philosophy like spending time with friends and family and enjoying a refreshing beverage together.

The R.W. Knudsen Family Share Your Simple Promotion will be celebrated in three phases, awarding a grand prize and featuring one of the brand's signature products during each phase.

    1. Simple Summer Season: June 5 - July 30 recognizing the simple joys of
       summer time with R.W. Knudsen Family Spritzer beverages.
    2. Simple Harvest Season: July 31 - October 8 acknowledging the abundant
       fall harvest and cooking simply with fruit and R.W. Knudsen Family Just
       Juice® Juices.
    3. Simple Holiday Season: October 9 - December 17 honoring the importance of
       simplifying the holidays in order to focus on family and friends - and
       enjoy simple treats like R.W. Knudsen Family Celebratory sparkling
       beverages.
Winners will be randomly drawn for each bi-weekly and grand prize periods.

For more than 50 years R.W. Knudsen Family has created all-natural beverages the entire family can count on for simplicity. All R.W. Knudsen Family products, including Spritzers, Just Juice Juices and Celebratory sparkling beverages, are made from simple, all-natural ingredients without added sugar, artificial ingredients or preservatives.

Promotion starts at noon ET and ends at 11:59:59 ET on December 17, 2012 and is open to legal residents of the 50 United States and D.C., 18 years and older. Promotion subject to complete Official Rules available at http://www.facebook.com/rwknudsen. Void where prohibited. No purchase necessary.

About R.W. Knudsen Family

R.W. Knudsen Family® has produced quality, all-natural juice products since 1961. Its offerings include more than 125 types of natural and organic fruit and vegetable juices, carbonated fruit beverages, and specialty items including Recharge® all-natural sports drinks. R.W. Knudsen Family products are all-natural made without artificial flavors or preservatives, and never contain added sugar. Visit http://www.rwknudsenfamily.com for more information.

SOURCE  Knudsen & Sons, Inc.

Photo:http://photos.prnewswire.com/prnh/20120717/MM40896
http://photoarchive.ap.org/
Video:http://www.multivu.com/players/English/56004-rw-knudsen-share-your-simple
Knudsen & Sons, Inc.

CONTACT: Danielle Kramer, Fresh Ideas Group, +1-303-449-2108, ext. 23, Danielle@freshideasgroup.com

Web Site: http://www.rwknudsenfamily.com

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