Smartsave Launch Free Tour Guide App

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July 16, 2012
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Smartsave Launch Free Tour Guide App

LONDON, July 16, 2012/PRNewswire/ --

           -Smartsave, the biggest specialist international attraction and tourist

           promotional site launch their first tour guide app, London for Less-

    The free app from Smartsave [http://www.smartsave.com ], London for Less, comes with
useful features designed specifically for tourists visiting London. The App can be used
offline in its entirety without the need for Internet access saving tourists from
incurring data roaming charges. London for Less includes:

   
    - a fully searchable street map of London,
    - an interactive official London Underground Tube Map,
    - a travel guide to London's top locations,
    - Discounts at hundreds of attractions and restaurants including some of
      London's favourites, such as St Paul's Cathedral, the London Dungeon, Shakespeare's
      Globe, Ripley's Believe it or Not, Pizza Express, Cafe Rouge and many more. Visit the
      Smartsave website [http://www.smartsave.com ] for more information.

    George Berzgal, Smartsave's Managing Director, comments: "We have put a lot of time
and effort developing a powerful and easy-to-use App that enables tourists to find their
way around London at not only street level, but also on the tube network, without the user
needing to incur any data roaming charges. In addition, we've also added another layer of
value by incorporating 'Smartsave' discounts to many restaurants and attractions.

    Our aim is to dramatically enhance the experience of London for tourists, starting
with the sporting events being held here this summer, while saving them money throughout
their stay. In doing so, we'll also be able to help our merchant partners make sure that
their attractions and restaurants are on the itinerary of the millions of tourists that
visit London each year."

    Mr Berzgal went on to say: "The London for Less app is unique - it is the only freely
available product on the market that combines a powerful travel app with discounts to
attractions and restaurants in London."

    The London for Less app is available to download on iPhone, iPod Touch, and iPad. In
addition to English, Smartsave will soon be launching the App in four other major
languages.

    Robert Marr, CEO of Metropolis International Group, the holding company for Smartsave,
commented: "Smartsave is a pioneer in this industry; we started out in 1994 with the
London for Less Travel Guide, a physical guide map to London that offered discounts to
various attractions. The app is like an updated version of the old tour guide, but with
GPS tracking and many other useful features."

    Smartsave has been a part of the travel promotion business since the early 90's, but
has been growing over the last two years to include new technologies and channels. Mr.
Marr explains: "With the continued economic pressures, people are looking to stretch their
money farther as they travel, and they're doing so largely while on the go. We think it's
the best time for us to use our years of experience in the industry and combine it with
new technology and really offer people the best that's out there. And that's what the
Smartsave team has been able to do with the London for Less app."

    The combination of discounts and an easy-to-use, powerful offline city app means that
Smartsave is a "one-stop-shop" for people looking for things to do in London
[http://www.smartsave.com/uk/things-to-do-in-london ]. The app's journey begins in London,
but Smartsave have plans in the pipeline for future releases that include other major
cities, such as New York. More information on the London for Less app can be found on:
http://www.forlessguides.com/London.

    About Smartsave

    Smartsave.com (http://www.smartsave.com) is part of Metropolis International
Group. Established in 1994, Metropolis is a media group that specialises in consumer
business and travel publishing.

    Smartsave offers discounts at hundreds of leading attractions, restaurants, leisure
activities, hotels, entertainment venues and shopping outlets. Smartsave uses a variety of
channels and technologies to provide these savings including guide books, street maps,
directories, websites and mobile apps. Families and individuals can take advantage of
savings in the UK, USA, France and Germany.

Source: Smartsave

Contact Details: James Harrabin, Email: james.harrabin@metropolis.co.uk, Telephone: +44(0)20-8752-8135

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