Bing Will Improve Organic Search with Encyclopaedia Function, says Search Catalyst

Bing Will Improve Organic Search with Encyclopaedia Function, says Search Catalyst

LONDON, June 28, 2012/PRNewswire/ --

          As Bing move towards providing facts and figures in their search results,

    contact Search Catalyst to help adapt your SEO strategy and ensure a high ranking.

    Bing users can expect an improvement in their organic search results following the
announcement that Microsoft's search engine will partner with the Encyclopaedia
Brittanica. The update has been developed as a response to Google's Knowledge Graph, which
has been designed to generate relevant statistic, stories, and general information to
improve its search results.

    For small businesses and organisations that require search-based information, the Bing
update will reward websites that provide factual, informative, interesting, and unique
content. Therefore, much like the Panda and Penguin updates from Google, producing
original and informative content is essential to ranking highly on Bing.

    The Bing and Brittanica update is simply the latest in a series of changes made by
competing search engines. Google recently started this arms race by developing "Search
Plus Your World" to better integrate search with social media. Bing swiftly responded to
this change by displaying Facebook and Twitter results as part of their query results.

    So with Bing moving towards providing more facts and figures in its search results, it
can be harder for smaller organisations to rank themselves. With this in mind, it may be
advisable to get a specialist online marketing agency, such as Search Catalyst, to help
improve SEO for small businesses [http://www.searchcatalyst.co.uk/seo-packages ].

    Having a measured approach to SEO can have a major impact on the success of your
company. To begin with, businesses need to understand the source of the traffic to your
website. Are your customers, for instance, coming directly from search engines, or are
they coming from referral websites? Companies also need to track and understand keyword
performance, which means using tools to measure bounce rates and clickthrough rates.

    More small businesses are now looking to integrate search engine optimisation into
their marketing efforts. This strategy has proved very useful in providing companies with
greater exposure, while it can offer a significant return on your investment.

    So whether your small businesses is new to SEO, or you already have a strategy that
will need adopting following the latest updates from Bing and Google, do not hesitate to
contact a professional online marketing agency.

             Search Catalyst provides successful and cost-effectivesmall business
  internet marketing [http://www.searchcatalyst.co.uk/seo-packages ] solutions. For more

                          information, please visit the website.

    About Search Catalyst

    Search Catalyst was created by Greenlight Digital, Europe's largest and fastest
growing search marketing agency. Greenlight has worked with a wide range of clients,
including Sky, Santander, and HSBC, and has an envied reputation for delivering
unparalleled search engine marketing success to all of its clients.

    A selection of Greenlight's most trusted experts now run Search Catalyst, and are
focused on delivering results to small and medium sized organisations using their
award-winning SEO and PPC strategies.

    Brendon Johnson, Level 14, The Broadgate Tower, Primrose St, London, EC2A 2EW.
http://www.searchcatalyst.co.uk, contact@searchcatalyst.co.uk, +44(0)20-3326-1800

Source: SearchCatalyst