Mobile Advertising Innovator Bob Walczak Joins PubMatic
Poster: SySAdmin
Posted on June 27, 2012 at 6:07:01 PM
Mobile Advertising Innovator Bob Walczak Joins PubMatic
LONDON, June 28, 2012/PRNewswire/ --
PubMatic (http://www.PubMatic.com), the digital media platform for publishers,
today announces the addition of Bob Walczak as VP mobile product.
Walczak, the founder and former CEO of Ringleader Digital, joins partnering with
PubMatic veteran Josh Wetzel who leads PubMatic's Mobile and Emerging Media practice.
Walczak led many industry innovations and introduced new ad formats to the mobile web
environment beginning in 2005 during his time as founder and CEO of Ringleader Digital.
While there, he successfully raised $18 million in funding and developed a SaaS-based
mobile adserving technology platform which included products such as Spark AdServer, Media
Stamp, Network Manager, Device Detector, Cert Center, Context Extractor and Special Ops.
"Our publisher clients are experiencing unprecedented global growth in mobile usage
and we are pleased to bring a strategic thinker like Bob Walczak to this team," said Kirk
McDonald, President of PubMatic. "As the founder of a mobile advertising company that was
a leader in mobile ad formats and ad serving innovation, Ringleader Digital was clearly
ahead of its time in 2005. Bob has demonstrated the kind of insight and vision that aligns
with our promise to meetthe current needs of our publisher partners as well as anticipate
their needs in the future."
At Ringleader, Walczak was responsible for all business development and closed
pioneering contracts with AOL, Microsoft, AccuWeather, Fox News, ESPN and Collective
Media.
"Bob understands mobile and its complexities as an ad medium," said Josh Wetzel, head
of mobile and emerging media at PubMatic. "He will help publishers in their quest to
differentiate and monetise their exploding volume of mobile inventory. I'm excited to have
him join our team."
Walczak's appointment comes on the heels of PubMatic's $45 million mezzanine round of
funding from August Capital, which was announced June 6. "We remain focused on extending
our leadership position as the independent choice for publishers, and mobile is a part of
that execution," said McDonald.
PubMatic experienced 2011 year-on-year revenue growth of 150 percent and has recently
introduced new products including, PubDirect, (which offers audience and deal management
and the ability to optimise performance across selling channels), PubLink, (which enables
publishers to access multiple partner tools and services in real time via a single point
of integration), as well as new solutions for mobile monetisation.
Notes for Editors
About PubMatic
Since 2006, PubMatic (http://www.PubMatic.com) has been at the forefront of
developing innovative technology to help publishers automate the process of evaluating and
selling their advertising inventory. PubMatic gives premium publishers a real-time media
selling platform for managing revenue and brand strategy. PubMatic's platform combines
real-time bidding (RTB), the most comprehensive brand protection tools, unified
optimization and audience insights as well as hands-on support to serve the world's
leading publishers. PubMatic is privately held, backed by funding from August Capital,
Draper Fisher Jurvetson, Nexus Venture Partners, and Helion Ventures, and has offices
around the world in the US, Europe, Australia and Asia.
Contact for more information:
Vaishali Patel, Marketing Manager
PubMatic
vaishali.patel@PubMatic.com
T: +44(0)2034-276090
http://www.PubMatic.com
Helen Nassey, Account Manager
Propeller
Helen.nassey@propellergroup.com
T: 44(0)750-612-1999
http://www.propellergroup.com
Source: PubMatic
LONDON, June 28, 2012/PRNewswire/ --
PubMatic (http://www.PubMatic.com), the digital media platform for publishers,
today announces the addition of Bob Walczak as VP mobile product.
Walczak, the founder and former CEO of Ringleader Digital, joins partnering with
PubMatic veteran Josh Wetzel who leads PubMatic's Mobile and Emerging Media practice.
Walczak led many industry innovations and introduced new ad formats to the mobile web
environment beginning in 2005 during his time as founder and CEO of Ringleader Digital.
While there, he successfully raised $18 million in funding and developed a SaaS-based
mobile adserving technology platform which included products such as Spark AdServer, Media
Stamp, Network Manager, Device Detector, Cert Center, Context Extractor and Special Ops.
"Our publisher clients are experiencing unprecedented global growth in mobile usage
and we are pleased to bring a strategic thinker like Bob Walczak to this team," said Kirk
McDonald, President of PubMatic. "As the founder of a mobile advertising company that was
a leader in mobile ad formats and ad serving innovation, Ringleader Digital was clearly
ahead of its time in 2005. Bob has demonstrated the kind of insight and vision that aligns
with our promise to meetthe current needs of our publisher partners as well as anticipate
their needs in the future."
At Ringleader, Walczak was responsible for all business development and closed
pioneering contracts with AOL, Microsoft, AccuWeather, Fox News, ESPN and Collective
Media.
"Bob understands mobile and its complexities as an ad medium," said Josh Wetzel, head
of mobile and emerging media at PubMatic. "He will help publishers in their quest to
differentiate and monetise their exploding volume of mobile inventory. I'm excited to have
him join our team."
Walczak's appointment comes on the heels of PubMatic's $45 million mezzanine round of
funding from August Capital, which was announced June 6. "We remain focused on extending
our leadership position as the independent choice for publishers, and mobile is a part of
that execution," said McDonald.
PubMatic experienced 2011 year-on-year revenue growth of 150 percent and has recently
introduced new products including, PubDirect, (which offers audience and deal management
and the ability to optimise performance across selling channels), PubLink, (which enables
publishers to access multiple partner tools and services in real time via a single point
of integration), as well as new solutions for mobile monetisation.
Notes for Editors
About PubMatic
Since 2006, PubMatic (http://www.PubMatic.com) has been at the forefront of
developing innovative technology to help publishers automate the process of evaluating and
selling their advertising inventory. PubMatic gives premium publishers a real-time media
selling platform for managing revenue and brand strategy. PubMatic's platform combines
real-time bidding (RTB), the most comprehensive brand protection tools, unified
optimization and audience insights as well as hands-on support to serve the world's
leading publishers. PubMatic is privately held, backed by funding from August Capital,
Draper Fisher Jurvetson, Nexus Venture Partners, and Helion Ventures, and has offices
around the world in the US, Europe, Australia and Asia.
Contact for more information:
Vaishali Patel, Marketing Manager
PubMatic
vaishali.patel@PubMatic.com
T: +44(0)2034-276090
http://www.PubMatic.com
Helen Nassey, Account Manager
Propeller
Helen.nassey@propellergroup.com
T: 44(0)750-612-1999
http://www.propellergroup.com
Source: PubMatic