Qualcomm Sees Significant Adoption of the Vuforia Augmented Reality Platform
Poster: SySAdmin
Posted on June 27, 2012 at 6:42:01 AM
Qualcomm Sees Significant Adoption of the Vuforia Augmented Reality Platform
- More than 1,000 Augmented Reality Apps Based on Vuforia Launched Within the Past Year -
SAN DIEGO, June 27, 2012 /PRNewswire/ -- Qualcomm Incorporated (NASDAQ: QCOM) today announced that Vuforia(TM), the augmented reality platform that transforms real-world objects into interactive experiences, has seen tremendous growth with use in more than 1,000 applications in the last 12 months. With nearly 30,000 registered developers from more than 130 countries, the Vuforia platform continues to drive a new generation of mobile experiences that delight users and enhance the value of print media and advertising, consumer products and packaging, and educational materials.
"I am very pleased with the breadth and depth of traction we are seeing globally," said Jay Wright, senior director of business development at Qualcomm. "Developers are proving that augmented reality uniquely enables a wide range of fun and useful experiences. We continue to see that leading consumer product companies are incorporating the Vuforia platform into their future product development and marketing plans because they see the value in bringing experiences to life."
The Vuforia platform adds value for consumer-facing companies by driving engagement across multiple customer touch points, including printed advertising, products and packaging, and in retail environments. The Vuforia platform is enabling real-world interactivity for a growing number of leading brands, including: Anheuser-Busch, Audi, Johnson & Johnson, Lowe's Canada, Maybelline, Nike, Sony Pictures Entertainment, Taco Bell and Virgin Media.
-- Johnson & Johnson's "Band-Aid Magic Vision" app brings BAND-AID brand
adhesive bandages to life with Disney's Muppets. The app is designed to
provide an entertaining distraction from pain and create a branded
experience that is differentiated from competitors. "We have always seen
BAND-AID® as magical," said Sean Adee, product manager, Johnson &
Johnson. "By using the Vuforia platform, the magic has been taken to a
whole new level."
-- Lowe's Canada created an app that helps consumers visualize appliances
in their home using a printed Lowe's flier. "Using augmented reality to
create a 3D experience in our retail flyer was a first for us and for
Canada," says Sonny Kekelj, director of digital marketing, Lowe's
Canada. "Doing something as a first is always a little daunting.
However, the Vuforia platform worked flawlessly and we saw a positive
impact on our brand from providing a really engaging consumer
experience. The Lowe's Canada augmented reality app was listed as one of
the top 10 free business apps in the Canada Apple Store during the
promotion."
-- WowWee, a leading toy manufacturer and developer of the revolutionary
Robosapien robot, has incorporated the Vuforia platform into an app for
their new Foam Fighters toy. "Vuforia allows us to build the bridge
between real-world toys and the digital gaming experience," said Mike
Gonzales, creative director, WowWee. "With Foam Fighters, kids unlock
specific missions with their toy plane, and then fly it in a completely
new digital dogfighting experience."
The award-winning Vuforia platform utilizes industry-leading computer vision technology to provide engaging experiences that function reliably in a variety of real-world environments. Available from Qualcomm's Austria Research Center, the Vuforia software development kit is available for Android and iOS and supports more than 400 smartphones and tablets. Additional information is available at developer.qualcomm.com/vuforia.
About Qualcomm
Qualcomm Incorporated (NASDAQ: QCOM) is the world leader in 3G and next-generation mobile technologies. For more than 25 years, Qualcomm ideas and inventions have driven the evolution of digital communications, linking people everywhere more closely to information, entertainment and each other. For more information, visit Qualcomm's website, OnQ blog, Twitter and Facebook pages.
Qualcomm is a registered trademark of Qualcomm Incorporated. Vuforia is a trademark of Qualcomm Incorporated. All other trademarks are the property of their respective owners.
Qualcomm Contacts:
Emily Kilpatrick, Corporate Communications
Phone: 1-858-845-5959
Email: corpcomm@qualcomm.com
Warren Kneeshaw, Investor Relations
Phone: 1-858-658-4813
Email: ir@qualcomm.com
SOURCE Qualcomm Incorporated
Qualcomm Incorporated
Web Site: http://www.qualcomm.com
- More than 1,000 Augmented Reality Apps Based on Vuforia Launched Within the Past Year -
SAN DIEGO, June 27, 2012 /PRNewswire/ -- Qualcomm Incorporated (NASDAQ: QCOM) today announced that Vuforia(TM), the augmented reality platform that transforms real-world objects into interactive experiences, has seen tremendous growth with use in more than 1,000 applications in the last 12 months. With nearly 30,000 registered developers from more than 130 countries, the Vuforia platform continues to drive a new generation of mobile experiences that delight users and enhance the value of print media and advertising, consumer products and packaging, and educational materials.
"I am very pleased with the breadth and depth of traction we are seeing globally," said Jay Wright, senior director of business development at Qualcomm. "Developers are proving that augmented reality uniquely enables a wide range of fun and useful experiences. We continue to see that leading consumer product companies are incorporating the Vuforia platform into their future product development and marketing plans because they see the value in bringing experiences to life."
The Vuforia platform adds value for consumer-facing companies by driving engagement across multiple customer touch points, including printed advertising, products and packaging, and in retail environments. The Vuforia platform is enabling real-world interactivity for a growing number of leading brands, including: Anheuser-Busch, Audi, Johnson & Johnson, Lowe's Canada, Maybelline, Nike, Sony Pictures Entertainment, Taco Bell and Virgin Media.
-- Johnson & Johnson's "Band-Aid Magic Vision" app brings BAND-AID brand
adhesive bandages to life with Disney's Muppets. The app is designed to
provide an entertaining distraction from pain and create a branded
experience that is differentiated from competitors. "We have always seen
BAND-AID® as magical," said Sean Adee, product manager, Johnson &
Johnson. "By using the Vuforia platform, the magic has been taken to a
whole new level."
-- Lowe's Canada created an app that helps consumers visualize appliances
in their home using a printed Lowe's flier. "Using augmented reality to
create a 3D experience in our retail flyer was a first for us and for
Canada," says Sonny Kekelj, director of digital marketing, Lowe's
Canada. "Doing something as a first is always a little daunting.
However, the Vuforia platform worked flawlessly and we saw a positive
impact on our brand from providing a really engaging consumer
experience. The Lowe's Canada augmented reality app was listed as one of
the top 10 free business apps in the Canada Apple Store during the
promotion."
-- WowWee, a leading toy manufacturer and developer of the revolutionary
Robosapien robot, has incorporated the Vuforia platform into an app for
their new Foam Fighters toy. "Vuforia allows us to build the bridge
between real-world toys and the digital gaming experience," said Mike
Gonzales, creative director, WowWee. "With Foam Fighters, kids unlock
specific missions with their toy plane, and then fly it in a completely
new digital dogfighting experience."
The award-winning Vuforia platform utilizes industry-leading computer vision technology to provide engaging experiences that function reliably in a variety of real-world environments. Available from Qualcomm's Austria Research Center, the Vuforia software development kit is available for Android and iOS and supports more than 400 smartphones and tablets. Additional information is available at developer.qualcomm.com/vuforia.
About Qualcomm
Qualcomm Incorporated (NASDAQ: QCOM) is the world leader in 3G and next-generation mobile technologies. For more than 25 years, Qualcomm ideas and inventions have driven the evolution of digital communications, linking people everywhere more closely to information, entertainment and each other. For more information, visit Qualcomm's website, OnQ blog, Twitter and Facebook pages.
Qualcomm is a registered trademark of Qualcomm Incorporated. Vuforia is a trademark of Qualcomm Incorporated. All other trademarks are the property of their respective owners.
Qualcomm Contacts:
Emily Kilpatrick, Corporate Communications
Phone: 1-858-845-5959
Email: corpcomm@qualcomm.com
Warren Kneeshaw, Investor Relations
Phone: 1-858-658-4813
Email: ir@qualcomm.com
SOURCE Qualcomm Incorporated
Qualcomm Incorporated
Web Site: http://www.qualcomm.com