Bieber's Social Media Crown Challenged by Pringles for Armed Forces Day

Bieber's Social Media Crown Challenged by Pringles for Armed Forces Day

LONDON, June 27, 2012/PRNewswire/ --

    The Guinness World Record attempt for the 'Most widespread social network message in
24 hours' achieved by pop sensation Justin Bieber in March 2012 is being challenged only
3-months later by Pringles, which is driving the biggest social media 'thank you' to our
troops on Armed Forces Day - 30th June.

    The current record of 251,878 social media messages in 24 hours will be challenged on
Armed Forces Day across Twitter and Facebook. Johnny Vaughan, who will be attending the
event says, "I'm proud to show my support for our troops on Armed Forces Day, and would
like the whole of Britain to get behind the world record attempt that Pringles is driving
to say a huge thank you. Let's give the Bieber a run for his money and bring this record
home!"

    To achieve this Guinness World Record, Pringles is urging the nation to show their
support to the men and women who make up the Armed Forces community by posting the
following message on Twitter or Facebook on Saturday 30th June:

    I'm saying thank you on #ArmedForcesDay. RT to show your support and set a world
record

    As well as being Britain's number one large sharing snack, Pringles is one of the most
popular snacks of the British Armed Forces serving on the frontline, supplying over half a
million cans to our service personnel stationed all over the world every year through its
connections with NAAFI, a not-for-profit organisation that delivers a taste of home to our
service personnel stationed all over the world.

    Brand Manager for Pringles, Fiachra Moloney, commented "Armed Forces Day is all about
raising awareness of the contribution the Armed Forces make and showing gratitude.

    Given Pringles is designed for sharing and we have one of the biggest Facebook fan
communities in the world, we thought there was no better way we could support than by
breaking a world record with as many people as possible publicly sharing their thanks.

    We're also helping people take part at the Armed Forces Day national event by inviting
guests to step inside of a giant Union Jack Pringles can to film personal messages of
thanks, along with a photo booth to capture their 'thank you' moments".

    To mark Armed Forces Day, Pringles has developed 500 exclusive Armed Forces themed
cans depicting the Army, Navy and the Royal Air Force that will be available at the
national event. Free Pringles will also be available for Forces personnel.

    Pringles has also launched a limited edition Union Jack can which will be available in
stores throughout the summer.

Source: Pringles

NOTES TO EDITORS: For further information or visuals from the event, please contact: Jenny Edwards    +44(0)20 7973 4421 / +44(0)7909 762 346 jennifer.edwards@hkstrategies.com ; Courtney Smith +44(0)20 7973 4416 / +44(0)7778 573 683 courtney.smith@hkstrategies.com ; Shelley Doyle    +44(0)20 7973 3734 / +44(0)7764 497 362 shelley.doyle@hkstrategies.com