Apartment Dwellers Get Social With ActiveBuilding Community Portals
ActiveBuilding Adds a Social Media Twist to Traditional Apartment Community Websites
SEATTLE, June 25, 2012 /PRNewswire/ -- ActiveBuilding introduces a social media component to web-based community portals as part of the company's innovative resident retention and communication product suite for apartment communities. Unlike traditional community websites that market towards prospective renters and simply offer online rent payment and service requests for current residents, ActiveBuilding community portals are completely resident-focused and exclusive to the community residents and staff. Apartment residents interact directly with the staff and their neighbors on private, community-based social networks within ActiveBuilding portals.
"ActiveBuilding is focused on enhancing the resident experience," says ActiveBuilding CEO Kobi Bensimon. "Elevating the level of communication and sense of community is vital for resident retention and increasing NOI for apartment communities, so we created the perfect tool to achieve those goals."
Utilizing social profiles similar to other popular, social media websites, apartment residents connect based on shared interests, including everything from restaurant recommendations to scheduling play-dates for children and pets. ActiveBuilding enables neighbors to communicate and socialize unlike any other software of its kind. Residents also choose how they connect and communicate within the portal. Communication options include following activity feeds on the Web, receiving updates via text message, email and daily digests, and chatting directly with staff and neighbors.
According to Philip Mayer, Manager of Innovation at Camden Property Trust, the social component of ActiveBuilding enhances the sense of community and a majority of Camden communities currently utilize the ActiveBuilding. "We want our residents to become neighbors in a community, not just people who live in a building; and ActiveBuilding helps us make that happen."
In addition to the variety of communication tools, residents have the ability to track package deliveries, submit service requests, schedule amenities, manage guest authorizations, and receive important information from on-site staff at their convenience.
ActiveBuilding, a Seattle-based company, provides exclusive, online community portals for resident and staff communication in the multifamily housing industry. ActiveBuilding's enhanced level of communication creates a sense of community and assists with resident retention, as well as providing more efficient, paperless operations for multifamily management teams on a national scale.
Camden Property Trust, an S&P 400 Company, is a real estate company engaged in the ownership, development, acquisition, management and disposition of multifamily apartment communities. Camden owns interests in and operates 197 properties containing 67,025 apartment homes across the United States. Upon completion of 8 properties under development, the Company's portfolio will increase to 69,425 apartment homes in 205 properties. Camden was recently named by FORTUNE® Magazine for the fifth consecutive year as one of the "100 Best Companies to Work For" in America, ranking #7.
For additional information, please contact Camden's Investor Relations Department at (800) 922-6336 or (713) 354-2787 or access our website at camdenliving.com