Samsung Canada launches world's thinnest premium laptop

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June 13, 2012
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Samsung Canada launches world's thinnest premium laptop

New Series 9 serves passion for design and function with industry firsts

MISSISSAUGA, ON, June 13, 2012 /CNW/ - Samsung Electronics Canada today
announced its new second-generation Series 9, the world's thinnest and
most compact laptop. With 13.3-inch and 15-inch models and
third-generation Intel® Core(TM) processor, the new Series 9 Ultrabook
combines unique design and stellar performance to create a premium user
experience.

"The Series 9 offers the wonderful combination of tons of features in a
featherweight design," said Craig McLennan, Vice President of Consumer
Electronics, Samsung Canada. "We know that a category of Canadians have
a passion for premium design and function. Series 9 Ultrabook answers
the call for a laptop with guts and beauty, which tucks under your arm
with ease."

The Series 9 is Samsung's premium line up, including its thinnest and
lightest laptops. The new Ultrabook sets the new industry standard for
portability and performance. Weighing less than three pounds and only
0.6 inches deep, it does not require a compromise on features, boasting
the world's fastest boot-up time of just 9.8 seconds and Batterylife
Plus Technology offering up to 10 hours of operation.

Design

As the world's thinnest and most compact laptop, the new Series 9
features tailor-made engineering on super-slim components such as LCD
panel, memory and fan. The new Series 9's refined aerodynamic shape and
mineral matte-finished 100 per cent aluminum body all come together to
form a sleek, stylish Ultrabook. Impossibly thin and equally light, the
new Series 9 redefines luxury.

Technology

At the heart of the new Samsung Series 9 is a third-generation Intel®
Core(TM) processor, which delivers unprecedented speed and performance.
The new Core i7_3517UM and Core i5_3317UM chips create the most
complete, no-compromise and more secure computing experience in one,
sleek and portable device.

Built with a compact chassis, Maxscreen gives users an extra inch of
screen on a relatively small notebook, and the Super Bright display
features HD+, 400nit and is anti-reflective.

User Experience

The new Series 9 not only features stylish design and ground-breaking
technology, but it also delivers smart usability, enhancing the user
experience for consumers.  Its auto-sensing screen and keyboard
automatically adjust to provide optimum brightness and the multi-touch
clickpad allows for better control.  In addition, easy settings allow
users to simply take control of their notebook and optimize
performance.

Series 5 Ultra 13" and 14"

Available in 13" and 14", the Series 5 ULTRA reveals its performance
through an Intel® Core(TM) i5-3317UM processor, up to 8GB memory,
ExpressCache(TM) system. As a result, the Series 5 ULTRA is able to fast
boot in just 20 seconds, wake up in two seconds, and allows web
browsing that is twice as fast as the previous generation notebook PCs.

Performance would be nothing without enough space to store data. Due to
the development of digital image devices and various media platforms,
files are getting larger every day, increasing the need for bigger user
storage. Despite the recent trend of cloud storage, local storage is
still preferred among users on a daily basis. Not to compromise these
needs the Series 5 ULTRA 14" offers up to 1TB ultra storage capacity
ensuring that users never need to carry a peripheral storage device
with them.

The performance has been further enhanced by the extended battery life.
The Samsung Series 5 ULTRA delivers up to 6.4 hours of battery life on
a single charge, to make sure users enjoy the ULTRA features throughout
the day. The Samsung Battery Life Plus is a true anti-aging battery
technology which keeps 80 per cent of the cell's original capacity in a
life cycle lasting up to 1,500 charging cycles over three years. This
ensures that the battery can last up to five times longer than other
notebooks.

Series 5 17.3"

The Series 5 notebook features an Intel® Core(TM) i7-3610QM processor,
which delivers unprecedented speed and performance.  Thanks to Intel®
Hyper-Threading Technology, users can effortlessly multitask between
applications, and Intel® Turbo Boost Technology 2.0.1 gives you an
automatic burst of speed whenever you need it - making this a perfect
laptop for users looking for a powerful, easily portable solution with
a large screen.  The new processor, combined with 8GB of RAM and a 1TB
HDD, provides the power users need to stay productive everywhere.

Series 7 CHRONOS 15.6"

Encased in a premium compact and light aluminum chassis, the
high-performance multimedia-ready Series 7 CHRONOS 17 with Intel's 3rd
generation Core i7 and ExpressCache(TM)* represents the perfect desktop
replacement. The innovative ExpressCache(TM) technology provides 8GB of
flash memory on the motherboard, enabling a faster start-up as well as
increasing the PC's overall performance; web browsing is two times
faster (based on Microsoft Internet Explorer) while the device takes
just two seconds to wake up.

About Samsung Electronics Canada

Samsung Electronics Canada delivers unrivalled consumer experiences.
Samsung enables Canadians to pursue their passions by offering a broad
range of award-winning digital consumer electronics, IT,
telecommunications and home appliance products. The Canadian arm
upholds Samsung's global mission to provide consumers with innovative
digital convergence products that possess exceptional technology,
quality, features, performance and value. As a result of its commitment
to innovation and unique design, Samsung has become one of the most
decorated brands in the electronics industry. The company was ranked
#17 in BusinessWeek/Interbrand "100 Best Global Brands" and was named
as one of Fast Company's "50 Most Innovative Companies of 2011."

For more information, please visit www.samsung.ca.

You can also Like Samsung on facebook.com/SamsungCanada or follow Samsung on twitter @SamsungCanada. For customer service inquiries, please call 1-800-SAMSUNG
(1-800-726-7864).

SOURCE  Samsung Electronics Canada

Samsung Electronics Canada

CONTACT:  Paul Cartwright
North Strategic for Samsung Canada
paul.cartwright@northstrategic.com
647-969-7285

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