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You are at ASE Labs » News » AT&T Brings A "COW" To Girls Scouts' Camporee

AT&T Brings A "COW" To Girls Scouts' Camporee

Poster: SySAdmin
Posted on June 1, 2012 at 9:21:01 AM
AT&T Brings A "COW" To Girls Scouts' Camporee

Cell On Wheels Enhances Wireless Capacity at Barnstable County Fairgrounds to Support 2,000 Expected Camporee Attendees

Girl Scouts Will Take the Pledge to Drive Safely and Earn the AT&T "IT CN W8" Patch

EAST FALMOUTH, Mass., June 1, 2012 /PRNewswire/ -- As more than 2,000 New England-area Girl Scouts and their families converge on Barnstable County Fairgrounds for this weekend's 100th Anniversary Forever Green Camporee and Festival, AT&T* is boosting network capacity to help its customers have a great wireless experience.

The company has deployed a cell on wheels (COW)at the Barnstable Fairgroundsto accommodate expected increased wireless network demands from a crowd of 2,000 attendees at the event, which runs from June 1 to June 3. The temporary network enhancements are part of AT&T's ongoing efforts to prepare for and provide the best possible mobile experience during special events in Massachusetts like the Camporee.

"With thousands of Girl Scouts and their parents attending this weekend's event, our goal is for our customers to have an extraordinary experience, whether they are sending a text or uploading a photo to their favorite social networking site," said Patricia Jacobs, president of AT&T New England.

This investment in the Camporee is an extension of AT&T's overall commitment to Girl Scouts of Eastern Massachusetts. As a sponsor of the yearlong celebration of the Girl Scouts' 100th Anniversary Celebration, AT&T launched, in  March, its "IT CN W8" Girl Scouts patch. More than 1,000 Girl Scouts are expected to take AT&T's "It Can Wait" pledge not to text and drive - and receive their patches - at the Camporeee this weekend.

"We are grateful to AT&T for investing in girls and helping us celebrate Girl Scouts' 100th anniversary year," said Ruth N. Bramson, CEO,Girl Scouts of Eastern Massachusetts. "AT&T's sponsorship will not only enhance the overall Camporee experience for all attendees, but it will help address an urgent safety issue through the 'It Can Wait' pledge. I am so proud that our girls will be leaders in the effort to reduce texting while driving."

AT&T also will provide tablets at the Camporee for use by Girl Scouts and their families to check email or surf the web while in the Girl Scout Store and the Chaperones' Coffee House.

Enhancing wireless coverage at special events is just one way AT&T is investing in its Massachusetts wireless network. AT&T launched its ultra-fast 4G LTE network in Boston in 2011, providing mobile Internet speeds up to 10 times faster than 3G.**

AT&T's mobile data network is based on the 3rd Generation Partnership Project (3GPP) family of technologies that includes GSM and UMTS, the most widely used wireless network platforms in the world. AT&T has the broadest international coverage of any U.S. wireless provider, providing access to voice service in more than 225 countries and data service in more than 200 countries. AT&T also offers voice and data roaming coverage on more than 135 major cruise ships, as well as mobile Internet services in more than 130 countries.

AT&T also operates the nation's largest Wi-Fi network*** with nearly 30,000 hotspots in the U.S. and provides access to nearly 225,000 hotspots globally through roaming agreements. Most AT&T smartphone customers get access to our entire national Wi-Fi network at no additional cost, and Wi-Fi usage doesn't count against customers' monthly wireless data plans.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

**Limited 4G LTE availability in select markets. Deployment ongoing. 4G LTE device and data plan required. Up to 10x claim compares 4G LTE download speeds to industry average 3G download speeds. LTE is a trademark of ETSI. 4G speeds not available everywhere. Learn more about 4G LTE at att.com/network.

*** Largest based on company branded and operated hotspots. Access includes AT&T Wi-Fi Basic. A Wi-Fi enabled device required. Other restrictions apply. See http://www.attwifi.com for details and locations.

About AT&T

AT&T Inc. (NYSE: T) is a premier communications holding company and one of the most honored companies in the world. Its subsidiaries and affiliates - AT&T operating companies - are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation's largest 4G network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet, voice and cloud-based services. A leader in mobile Internet, AT&T also offers the best wireless coverage worldwide of any U.S. carrier, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse® and AT&T | DIRECTV brands. The company's suite of IP-based business communications services is one of the most advanced in the world.

Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com. This AT&T news release and other announcements are available at http://www.att.com/newsroom and as part of an RSS feed at http://www.att.com/rss. Or follow our news on Twitter at @ATT.

© 2012 AT&T Intellectual Property. All rights reserved. 4G not available everywhere. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.
SOURCE  AT&T Inc.

AT&T Inc.

CONTACT: Meaghan Wims of Duffy & Shanley, +1-401-278-4434, mwims@duffyshanley.com, for AT&T New England

Web Site: http://www.att.com
 
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