Hershey's Ignites Camp Bondfire, Encouraging Families To Gather 'Round The Fire And Create S'mores Memories All Summer Long

Hershey's Ignites Camp Bondfire, Encouraging Families To Gather 'Round The Fire And Create S'mores Memories All Summer Long

Interactive Facebook App Invites Consumers to Camp Bondfire and Offers Weekly Themes, Tips and Activities to Create Lasting S'mores Memories

HERSHEY, Pa., May 29, 2012 /PRNewswire/ -- This summer, Hershey's®( )is encouraging families to gather 'round the bonfire to make lasting memories with the help of everyone's favorite summertime treat: S'mores! Made from a delicious combination of pure Hershey's®( )Milk Chocolate, crisp graham crackers and toasted marshmallows, S'mores have helped bring families together around the campfire since the recipe was first published in the Girl Scouts handbook in 1927. Eighty-five years later, Hershey's is giving families a new reason to enjoy the summertime staple by inviting consumers to gather 'round the virtual fire at Camp Bondfire(TM).

Now through September 7, S'mores fans nationwide can visit Camp Bondfire at the Hershey's Facebook page (http://www.facebook.com/hersheys), an interactive Facebook application where families will discover new ways to "bond" around the campfire and create S'mores-inspired memories all summer long. Camp Bondfire will also offer weekly tips, stories and activities focused on a variety of themes and encourage fans to join the fun by registering to be a "Camper of the Week" for a chance to win outdoor prizes like a backyard fire pit. Campers can also capture their own memories and share their photos in the Fireside Memory Book at Camp Bondfire.

"Families have been bonding over S'mores as a classic summertime treat for generations," said Anna Lingeris, spokesperson for The Hershey Company."Now with Camp Bondfire, families can discover and share new ways to enjoy S'mores and create lasting summer memories around the fire."

Join Hershey's Around Camp Bondfire
To sweeten the Camp Bondfire experience, Hershey's is partnering with The Motherhood, an award-winning web community of influential bloggers, with a select group serving as camp counselors, offering tips and memories around a different weekly theme at Camp Bondfire. Starting today, this enthusiastic troupe of camp counselors will share their own activities, memories, Pinterest boards, videos and photos around their theme. The first weekly Camp Bondfire theme will be "Ignite Summer Memories(TM)" and feature expert tips and activities from Heather Solos of Home Ec 101 and Emily McKhann of The Motherhood.

Fans can join the summer fun at Camp Bondfire by participating in several activities, including signing up to be a camper. Beginning June 11, each week, one lucky fan will be selected and featured on Camp Bondfire as "Camper of the Week," and win an outdoor fire pit. To enter, visit Camp Bondfire at http://www.facebook.com/hersheys. Campers are invited to visit Camp Bondfire often during the summer for inspiring tips and activities around the weekly themes including:

    --  First Fire of S'mores Season(TM) (Week of June 3)
    --  Fire it up, Dad!(TM) (Week of June 10)
    --  Red, White & S'mores(TM) (Week of July 1)
    --  National S'mores Day(TM) (Week of August 5)
    --  Back to School Bondfire(TM) (Week of August 12)
Campers are also encouraged to share their own S'mores memories at Camp Bondfire by uploading photos to the Fireside Memory Book. In addition, starting June 11, S'mores lovers can download a $1 off coupon toward their next purchase of two standard six-packs of Hershey's Milk Chocolate bars on the Hershey's Facebook page while supplies last.

To learn more about Camp Bondfire, get weekly tips and activities, and join the summer fun, visit Hershey's brand Facebook page at http://www.facebook.com/hersheys.

About The Hershey Company
The Hershey Company (NYSE: HSY) is the largest producer of quality chocolate in North America and a global leader in chocolate and sugar confectionery. Headquartered in Hershey, Pa., The Hershey Company has operations throughout the world and more than 12,000 employees. With revenues of nearly $6 billion, Hershey offers confectionery products under more than 25 brand names, including such iconic brands as Hershey's, Reese's, Hershey'sKisses, Hershey'sBliss, Hershey's Special Dark, Kit Kat, Twizzlers, and Ice Breakers. Hershey also offers premium and artisan chocolate products under such brands as Scharffen Berger and Dagoba through the Artisan Confections Company, a wholly owned subsidiary. The company is focused on growing its presence in key international markets such as China and Mexico while continuing to build its competitive advantage in the United States and Canada.

For more than 100 years, The Hershey Company has been a leader in making a positive difference in the communities where its employees live, work and do business. Corporate Social Responsibility is an integral part of the company's global business strategy, which includes goals and priorities focused on fair and ethical business dealings, environmental stewardship, fostering a desirable workplace for employees, and positively impacting society and local communities. Milton Hershey School, established in 1909 by the company's founder and administered by Hershey Trust Company, provides a quality education, housing, and medical care at no cost to children in social and financial need. Students of Milton Hershey School are direct beneficiaries of The Hershey Company's success.

About The Motherhood

The Motherhood is an award-winning community and platform for women, with a network of more than 13,000 top-tier social media moms across the country. The Motherhood connects brands with mothers in authentic, creative ways that enable productive engagement, quality coverage and broad reach.

SOURCE  The Hershey Company

The Hershey Company

CONTACT: Anna Lingeris, The Hershey Company, +1-717-534-4874, alingeris@hersheys.com, Jaclyn Cole, JSH&A Public Relations, +1-630-932-5545, jaclyn@jsha.com

Web Site: http://www.facebook.com/hersheys