Smart AV Announced as Exclusive UK Poken Partner

Smart AV Announced as Exclusive UK Poken Partner

LONDON, May 16, 2012/PRNewswire/ --

    Smart AV, audio visual and interactive hire specialist, today announce their
partnership as the exclusive UK partner of Poken, the leading touch based provider of
solutions for events and location based marketing.

    (Logo:
http://photos.prnewswire.com/prnh/20120516/531605-a )

    (Logo:
http://photos.prnewswire.com/prnh/20120516/531605-b )

    Smart AV will be joining partners from regions such as South Africa, Dubai, and the US
where Poken has been utilised by several high-profile clients including Coca Cola,
Microsoft, Samsung, Adobe and BMW. Poken, originally developed as a social networking
tool, uses NFC (Near Field Communication) technology to allow a platform in which its
users can share contact details through a 'digital business card' managed on a social
networking site, called a 'hub'. Since its inception, Poken has developed applications in
various fields and has become popular at exhibitions and conferences to allow companies to
share and generate information on anything from PDFs, presentations and brochures to demos
and videolinks by using specific 'touch' points throughout the event.

    "Smart AV are very excited to become the exclusive UK Partner for Poken. We are
constantly striving to stay at the forefront of new technology and adding a social media
product which incorporates NFC technology to our extensive interactive product portfolio
is an exciting prospect," explains Darren Poultney, Managing Director of Smart AV.

    The Poken empire are also celebrating the long-awaited partnership, with Head of Sales
and Hospitality, Rudy Marrero commenting- "Smart AV were a natural choice for this new
division. Their forward thinking attitude towards new technology and highly respected
reputation within the exhibition, conference and events marketplace makes them our ideal
UK partner and we are extremely excited to be working with them."

    Smart AV believe that Poken will enhance what they already offer to
exhibition/conference organisers, agencies and high-end corporate clients, increasing
networking opportunities for visitors and delegates as well as improving ROI for event
organisers through refined analytics on event, conference and exhibition activity.

    About Smart AV

    Established in 2005, Smart AV UK Ltd is an Audio Visual, IT and interactive supplier
to some of the World's most prestigious exhibitions, conferences and events. Smart AV work
in partnership with Associations, Charities, Exhibition Organisers, Stand Builders and
Design Agencies around the globe. In an industry where presentation is everything, Smart
AV are constantly looking to the latest cutting-edge technology to meet their clients'
high demands. http://www.smart-av.com

    About Poken

    Poken is revolutionizing the event industry with its innovative and simple solutions
to eliminate paper waste, boost networking and generate high quality leads. Through the
mobile app and NFC people can collect digital information in the real world using smart
tags. Through our customizable social network and online content management platform,
event organizers and marketers can create an interactive and exciting experience for
people to engage with their marketing materials, while measuring the impact and popularity
of the information they distribute offline. http://www.poken.com [
C:\\Users\\darren.poultney\\AppData\\Local\\Microsoft\\Windows\\Temporary Internet
Files\\Content.Outlook\\8LRP5UO7\\www.poken.com ]

    For more information, please visit http://www.poken.com or contact Beth Gladstone
at bethg@smart-av.com +44(0)1279-624-840

Photo:
http://photos.prnewswire.com/prnh/20120516/531605-a
http://photos.prnewswire.com/prnh/20120516/531605-b

Source: Smart AV