ACL Launches its Re-Branding to Reinforce Strategic Focus

ACL Launches its Re-Branding to Reinforce Strategic Focus

NEW DELHI, May 7, 2012/PRNewswire/ --

    ACL Wireless Limited announces its brand review with a new name as ACL Mobile Limited
today when it unveiled its new logo, tagline and website. The rebranding exercise of the
company is a part of a bigger vision to become a leader in providing mobile solutions to
telecom operators, enterprises and end consumers while keeping the leadership position
intact in India and other emerging markets.

    As part of its Vision 2020, and concentrated efforts towards taking the organization
to the next level, the aim is for creating a brand which unites the expectations of our
customers with the work that they do best - mobile technology. This change is a strong
reflection of the trust and support their customers have given them without which it would
not have been in a position to foray into the next generation of mobile innovation.

    ACL's new tag line Think. Innovate. Lead. reinforces their commitment to their
associates. The three golden words form an integral part of the invincible process of
yielding a quality output and creating customer delight every time their products and
services are utilized by them. The tagline also inspires to raise the bar in a quest to
create impeccable offerings for them. ACL's efforts are focused on three customers
segments with acclaimed solutions across each:

   
    - ACL for Telecom Operators
    - ACL for Enterprises
    - ACL for End Consumers

    Announcing the rechristening, Mr. Sanjay Goyal, Founder and CEO, ACL Mobile Limited
said, "In due course of time, we plan to invest in new mobile technologies and further
diversify our offerings to create unique and high impact products and services for each
customer segment. Foremost in this category would be the intent to create blockbuster
products that would increase the productivity and profitability of our customers helping
them become leaders in their space."

    About ACL

    ACL Mobile is a pioneer in mobile technology. In existence for over a decade, ACL
Mobile is an integral part of the mobile services ecosystem and is committed to become a
global leader in providing path breaking mobile based solutions backed by continuous
product and business innovation. The beneficiaries of our products & services include the
leading telecom operators across the world, hundreds of growing & large enterprises and
direct consumers.

    Originally established in 2000, it has held firmly to its DNA of being an innovator
right from the onset. As a niche mobile solutions company, ACL Mobile has always focused
on creating unique high impact solutions rather than run-of-the-mill value added services
which offer no differentiation.

    ACL holds a number of firsts to its credit. It was the first company to offer
community chat on mobile, first through SMS & voice and then on data. Currently, the
mobile community applications from ACL service over 40+ million registered users on mobile
networks across India, South Asia, Middle East, Africa, Latin America and South East Asia.

    Rated amongst the Deloitte Technology Fast 50 companies in India and Deloitte
Technology Fast 500 in Asia Pacific in the years 2005, 2006 and 2007, ACL was also the
first Indian company in the mobile space to get venture capital funding from leading
international investors such as Naspers/MIH Group and Inter-Asia Venture Management. ACL
has been recognized amongst the top 100 cutting edge technology companies in Asia by Red
Herring in 2006.

    For editorial queries contact:

    Gunjan Bansal

    ACL Mobile Limited

    Mobile : +91-98999-89713

    Email: gunjanbansal@acl-mobile.com

Source: ACL Mobile Limited

PRN