Polaroid Polamatic(TM) Mobile Application for iOS -- Create Polaroid Pictures From Your iPhone

Polaroid Polamatic(TM) Mobile Application for iOS -- Create Polaroid Pictures From Your iPhone

MINNEAPOLIS, May 4, 2012 /PRNewswire/ -- Polaroid today is pleased to introduce Polamatic, a new photo & video application that combines digital photo effects with frames in the format of  the Polaroid Classic Border Logo. With the Polamatic 1.0 application, users can shoot a new picture or use an existing one from their photo library, add a Polaroid Classic Border frame, apply a filter, write a caption, and then share a unique, retro photo. Polamatic combines today's mobile camera technology with the classic look of a Polaroid picture. When taking a new picture, users may control the flash, grid, front or rear camera, and timer settings with the tap of a button.

(Logo: http://photos.prnewswire.com/prnh/20120109/NY31853LOGO )

Offered by Appadana Development, an authorized Polaroid licensee, the Polamatic app brings back the instant magic of Polaroid pictures to mobile devices. Users may select from 12 frames with clever names like "tape," "crumpled" and "kinda new." Unlike other photo editing applications, the frames are not computer generated. Instead, they are high quality scans of new, used, and vintage Polaroid Classic Border  frames, giving pictures a unique classic style.

The app also features 12 photo effects for customization with fun names like "chroma," "gelatin" and "pyrophoric." The photo effects allow users to apply a number of color and tone adjusting effects to their pictures.  Whether users wish to apply sepia tones, or a rosy hue, this application has a plethora of effects to choose from. Users may also add text to their Polaroid picture, choosing from 12 different fonts.

Your Polaroid pictures can be saved and easily shared via Facebook, Twitter, Flickr, Tumblr or email, making this application a must for bloggers and social media enthusiasts who want to add Polaroidpictures to their visual posts. Users may also save their pictures directly to the iOS photo library, with the tap of a button.

The Polamatic app store allows users to purchase additional frame formats and effects. From the Polaroid Vintage Pack upgrade, users can select an additional 12, authentic, high-resolution scans of Polaroid Classic Border picture frames from multiple eras. For those wishing to add a touch of color to their photos, the Polaroid Chroma Pack upgrade includes 10 colored Polaroid Classic Border picture frames. The Photo Effects upgrade offers 12 added photo effects allowing for more customization options.

Feature Highlights:
* Easy to use, intuitive interface produces quality edits in seconds
* 12 authentic Polaroid Classic Border picture frames
* 12 photo effects for innovative pictures
* Easily share via Facebook, Twitter, Flickr, Tumblr or email
* Control flash, grid, and front or rear camera
* In-App purchases provide additional borders and photo effects

"Bring back all of the magic of Polaroid pictures on your iPhone," stated Appadana Development's Dana Shakiba. "Polamatic makes your pictures come alive with classic Polaroid style."

Device Requirements:
* iPhone, iPad, or iPod touch
* Requires iOS 5.0 or later
* 41.5 MB

Pricing and Availability:
Polamatic 1.0 for iPhone is $0.99 (USD) and available worldwide exclusively through the App Store in the Photo & Video category. Review copies are available on request.

The Polaroid Brand?

Across several generations, people regard Polaroid as one of the most trusted, well-respected and recognizable brands when it comes to technology.  The history of Polaroid began 75 years ago, with its roots stemming back to Polaroid instant film, cameras and camera accessories - thus was the introduction of the famous Polaroid Classic Border Logo which is still recognized today as a true landmark of photography.

In recent years, Polaroid has expanded its range of products in consumer electronics and photography, such as 3D TVs, tablets, instant cameras and mobile printers, e-book readers, digital high-definition camcorders, waterproof digital cameras and more. People can expect to see new Polaroid products that will deliver the fun, instant gratification and value that the brand has long stood. For more information, visit http://www.polaroid.com.

Polaroid, Polaroid & Pixel, Polamatic, Polaroid Classic Border Logo and Color Spectrum are trademarks of PLR IP Holdings, LLC.

About Appadana Development

Based in Annapolis, Maryland, Appadana Development was founded by Dana Shakiba in 2011. Appadana Development focuses on building mobile apps across a wide variety of platforms. With a focus on apps that combine unique designs with excellent technical implementation, Appadana Development values building quality applications and always responding to the needs of their customers.

Apple, iPhone and iPod are trademarks of Apple Inc.

SOURCE  Polaroid

Photo:http://photos.prnewswire.com/prnh/20120109/NY31853LOGO
http://photoarchive.ap.org/
Polaroid

CONTACT: Kristen Stippich, kstippich@webershandwick.com, +1-212-445-8030

Web Site: http://www.polaroid.com