The Small Business Software Accelerator Competition will give the winners a chance to
work with an outstanding development team providing bespoke software with no upfront
The competition is being launched at the Business Startup Exhibition - the leading
show for entrepreneurs and business owners - at ExCel in London on 17 and 18 May.
It's being run by Condaal Ltd, a software development company founded by Edwin
Groenendaal and Simon Conway, based in Fulham.
Put simply what they are looking for is great ideas.
"We believe in the potential of small business in the UK. But in today's economy it
can be impossible to fund the sort of software development that is required to drive
business success. We are offering small companies with great ideas and big ambitions
access to our expertise and, crucially, a route to development without upfront costs,"
explained Simon Conway.
"This competition is a unique offer," he added. "We will shoulder the risk and costs
of development and take payment based on how well our software performs. We are willing to
take this risk because, given the right business idea, we will produce the perfect
software to bring a business to the next level."
Applications for the competition open on 7 May. To be considered for the project visit http://www.condaal.com/sbsa and fill in the online questionnaire. There are 10 questions
about your business, your ambitions and the software needed.
Apply by 14 May and Condaal's founders will provide feedback on your submission at the
Business Startup Show.
Notes to editors:
Condaal was founded by Edwin Groenendaal and Simon Conway to focus on their passion:
delivering real business advantage through software.
"Over the past 13 years we created exceptional software solutions, addressing a broad
spectrum of critical business problems in education, finance and government. Our projects
are characterised by vision, energy and a total commitment to succeed. Time and again our
software has surpassed expectations. For us, exceptional software is the norm and
perfection is a perfectly reasonable goal.
"Our experiences have shaped our vision of how information drives business success:
Information is most valuable when it is most usable. When it is made available to the
right people, at precisely the right time, in exactly the right form. When it is most fit
for purpose. We call this Lean Information.
"We formed Condaal to purvey our brand of software and consultancy, delivering the
game-changing, transformative capabilities of Lean Information to businesses and
organisations of all sizes."