Research Now Launches Valued Opinions 2.0 in Australia
LONDON, May 2, 2012/PRNewswire/ --
Research Now, the leading global online sampling and data collection company, today
announced the gradual launch of its improved Valued Opinions programme to over 200,000
active members in Australia. Enhancements include: a modernised website and new identity;
increased member communications and support resources; access to a complete history log;
social media integration; the introduction of quick polls; a greater variety of rewards;
and a complimentary Smartphone app.
Since its first launch in the United Kingdom in April 2011, Valued Opinions 2.0 has
seen a 25-30 per cent increase in response rates, a 20 per cent increase in panellist
conversions, a 46 per cent increase in average page views, and a 72 per cent increase in
time spent on the site.
"Following a successful launch in the United Kingdom and the United States, we are
excited to offer this enhanced programme to our panellists in Australia," said James
Burge, Managing Director of Asia Pacific at Research Now. "With the ability to further
engage panel members in the survey process, the latest developments will result in higher
retention and response rates, and ultimately a healthier panel and superior targeting
information to reach specific populations."
Valued Opinions 2.0 will allow for greater support and guidance to ensure that Valued
Opinions Panel members get the most from their experience through enhanced member
communications, such as regular member updates, improved Frequently Asked Questions, and
tailored communication based on a data-led communication strategy. With a focus on
delivering a better level of customer service, the new visual identity and website have
been strategically designed to allow for on-going optimisation and the addition of new
functionalities to further enhance the panellist experience.
Starting immediately, panel members will be welcomed by a number of user-friendly
developments personalising their participation. Examples include a full history log of
surveys completed, rewards claimed and friends invited through the programme, as well as a
Facebook sign-up and Google +1 option that allows members to comment and share pages with
Additionally, quick polls invite members to participate in short topical questions and
compare their answers with the rest of the panel. Through the new Quick Poll forum,
members can comment and interact with fellow members regarding the latest poll ideas, and
also suggest poll topics.
Furthermore, the introduction of Valued Opinions 2.0 offers members a greater
selection of rewards to choose from, as well as a referral programme that incentivises
members for recruiting new panellists to the programme.
Thomas Lapperger, Vice President of Panel Marketing and Customer Relationship
Management, added: "We truly value our members and their opinions, and recognise that the
time panellists invest as stakeholders in the research process is of utmost importance.
For this reason, we are excited to launch Valued Opinions 2.0 in Australia, offering a
more user-friendly and engaging experience that strengthens our market-leading programme
and reflects on new advancements in technology by adding functionalities that will
significantly improve our customer relations and quality of service."
For people on the go, Valued Opinions 2.0 offers a new Smartphone app that enables
members to access and complete surveys at any time. Similar to the new Members Homepage,
the app also informs members when a new survey is available.
About Research Now:
Research Now is the leading global online sampling and online data collection company.
With over 6 million panellists in 38 countries worldwide, Research Now enables companies
to listen to and interact with real consumers and business decision makers in order to
make key business decisions. Research Now offers a full suite of data collection services,
including social media sampling, and operates the Valued Opinions Panel and e-Rewards
Opinion Panels. The company has a multilingual staff located in 24 offices around the
globe and has been recognised for four consecutive years as the industry leader in client
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