Nikon and MediaCom Tie Up with Vibrant to Become the First Brand in Europe to Launch Campaign with Vibrant's New In-Image Ads
LONDON, May 1, 2012/PRNewswire/ --
Nikon Coolpix is the first brand in Europe to implement an online advertising campaign
using Vibrant Image, the newly launched in-image ad format from Vibrant, the global leader
in premium contextual technology.
Through their media agency TED@MediaCom, the specialist, fast-moving business division
at MediaCom, Nikon's three-month campaign uses Vibrant Image as well as display placements
to promote the COOLPIX series of compact digital cameras.
The campaign runs on contextually relevant consumer and entertainment sites starting 1
Vibrant Image is a new way for brands to engage audiences online. As the next
generation of display advertising, Vibrant Image identifies static images within
brand-safe content across the web and embeds small overlays at the bottom of the image.
This innovative placement delivers a contextually relevant ad experience -- as consumers
are increasingly exposed to more photos, slideshows, and pictures online.
Kelly Lee, Senior Planner/Buyer at Mediacom said, "We are always looking at new
developments and innovative ways of engaging with our target consumers. Vibrant's in-image
product enables us to deliver the COOLPIX S3300 seamlessly with contextually relevant TV
and entertainment images."
Jeremy Gilbert, Group Marketing Manager at Nikon UK said, "This in-image advertising
solution is a great format to engage our audience through a visual medium, and allows us
to position the COOLPIX S3300 around really pertinent content."
Martin Forbes, Senior Vice President & MD Europe of Vibrant says, "As a leading
Vibrant partner, Nikon is at the forefront of new technologies to reach audiences in the
right place, at the right time, and with the right message. This campaign captures the
visual excitement of the Nikon brand and leverages contextually relevant image content
with our powerful premium publisher network."
Vibrant is a world leader in contextual technology aligning billions of words across
the internet with relevant video, information, tools and advertising. With over 6,500
premium publishers, reaching more than 250 million unique users per month (comScore,
2011), Vibrant gives top brand marketers the opportunity to deliver highly targeted
advertisements within premium Web content and offers publishers premium editorial tools to
re-circulate users throughout their websites. Vibrant clients include Microsoft, General
Motors, Unilever, Sainsbury's and Hewlett Packard.
In January 2012, Vibrant acquired Image Space Media (ISM) as part of Vibrant's mission
to expand upon its existing suite of contextual solutions that deliver high performance
for top brands, new revenue opportunities for quality publishers, and relevant experiences
for consumers. The strategic acquisition of ISM enhances the delivery of Vibrant Image.
Vibrant's network features more than 6,500 premium publisher websites, enabling it to
place blue-chip advertisers on a range of vertical sector websites and pages alongside
relevant content. Recent research* by Vibrant showed 42% of consumers 'definitely'
preferred relevant ads in relevant locations and a 63% increase in positivity felt towards
websites showing relevant advertising.
For media enquiries, please contact: Helen Mussard -email@example.com - +44(0)20-7239-0102, Phil Jamesonfirstname.lastname@example.org - +44(0)20-7158-5822, Kelly Lee - Kelly.email@example.com - +44(0)20-7158-5390.