=?ISO-8859-1?Q?5=AE_Gum_to_Webcast_Exclusive_Sets_fr?= =?ISO-8859-1?Q?om_Childish_Gambino_and_Other_Lives?=

5® Gum to Webcast Exclusive Sets from Childish Gambino and Other Lives

The Switch celebrates 5 RPM with simultaneous live performances that let you Choose Your Energy(TM)

CHICAGO, April 20, 2012 /PRNewswire/ -- 5 gum announced today that Childish Gambino and Other Lives will be the artists featured in the second performance set of The Switch, a live online music event where viewers can choose the artist to suit their mood.

The Switch kicked off the first concert event in March 2012 with performances from Theophilus London and The Givers. Archived clips are available here.

Now, music aficionados are invited to tune into YouTube.com/TheSwitch on April 23 at 5PM PT to Choose Your Energy(TM) between an energizing performance from Childish Gambino or a relaxing set from Other Lives.

Both live music events, presented by La Blogotheque, are powered by 5 gum to celebrate the launch of RPM(TM) - available in an Energizing Fruit or a Relaxing Mint flavor.

Additional Details:

    --  The event begins April 23 at 5PM PT at YouTube.com/TheSwitch; both
        hour-long sets will stream twice, so users have the opportunity to watch
        both if they're in the mood!
    --  Fans will also have the opportunity to view exclusive content, create
        their own playlist that reflects their mood or discover relaxing and
        energizing tunes curated by their favorite artists.
    --  Anyone who can't tune into the live performance should visit the The
        Switch YouTube page to watch archived performances of select songs from
        each artist (available thru May 11, 2012).
    --  Archived clips from The Givers and Theophilus London are available now.

Relevant Links:

    --  LaBlogotheque YouTube Channel: http://www.youtube.com/LaBlogotheque
    --  5 Gum Facebook Page: http://www.Facebook.com/5gum
    --  5 Gum on Twitter: http://www.twitter.com/5gum

© 2012 Wm. Wrigley Jr. Company. All Rights Reserved. 5, RPM, Choose Your Energy and Stimulate Your Senses are trademarks of the Wm. Wrigley Jr. Company.

SOURCE  Wm. Wrigley Jr. Company

Wm. Wrigley Jr. Company

CONTACT: Kara McArthur, +1-312-377-4128, kara.mcarthur@olson.com, for Wm. Wrigley Jr. Company