Kobo Stengthens International Leadership Position With Premier UK Retail Giant WHSmith
Poster: SySAdmin
Posted on April 19, 2012 at 9:49:01 AM
Kobo Stengthens International Leadership Position With Premier UK Retail Giant WHSmith
LONDON, April 19, 2012/PRNewswire/ --
Kobo and WHSmith to Launch 100 New Kobo Experiential Shops
Kobo Inc., [http://www.kobo.co.uk/_ ] a global leader in eReading, today announced
plans to open new Kobo branded shops within 100 WHSmith High Street retail locations in
2012. This decision follows the successful trial of the 'Kobo Centre' in some of WHSmith's
larger stores. Across the United Kingdom, WHSmith stores will provide consumers with a
signature Kobo experience that features the full range of Kobo eReading devices, including
the award- winning Kobo Touch(TM) eReader and the family friendly Kobo Vox(TM) eReading
tablet. Starting today, the Kobo Vox eReading tablet is available for GBP149.99. The Kobo
Touch eReader is currently available for the special low price of GBP79.99 and the Kobo
Wireless is GBP59.99 at leading WHSmith stores and online at http://www.whsmith.co.uk
[http://www.whsmith.co.uk/_ ].
"We value our partnership with WHSmith and are excited to have dedicated,
knowledgeable staff members who will educate WHSmith customers and introduce them to the
benefits of Kobo." said Mike Serbinis, CEO of Kobo. "We know that in partnership with
WHSmith we will deliver an engaging in-store experience that will demonstrate our
expertise, best-in-class design, easy user experience, and innovative product line."
Focused on helping customers embark on their eReading adventure, WHSmith stores will
have a dedicated team of Kobo experts to help introduce consumers to eReading and the best
eReading device for their reading style. At each of the WHSmith stores, customers will
find an experiential centre designed to help them discover the full line of Kobo eReading
devices and an even larger selection of the latest, stylish accessories and eReader
covers. Outfitted with WiFi and PCs, knowledgeable Kobo experts will provide an immersive
in-store experience for customers and fans alike. Now, shoppers will have the chance to
experience Kobo, learn about eReading, purchase the devices, browse the Kobo eBookstore,
and activate their Kobo account before leaving the store.
The Kobo experiential shops, commonly known as a "store within a store
[http://en.wikipedia.org/wiki/Store-within-a-store_ ]," are designed to provide WHSmith
customers with a personal, informative Kobo eReading experience.
AGGRESSIVE INTERNATIONAL EXPANSION FOR KOBO IN 2012
This announcement further strengthens Kobo's international strategy focused on
delivering eReading on a global scale that encompasses an end-to-end eReading experience,
award winning eReaders, and a world-class content catalogue. The 'store within a store'
initiative builds on Kobo's continued partnership with WHSmith and its increasing focus on
the UK marketplace.
Kobo endeavors to lead in new markets around the globe and since Kobo's acquisition by
the e-commerce leader Rakuten, Kobo has the resources, network and capacity to scale
quickly around the world and to deliver a solution that meets and exceeds our customer and
partner needs.
Kobo has had tremendous success both through its localised online eBook stores that
offer content in 60 languages across 190 countries, as well as through its network of
premier retail partners. With country-specific, localised stores and retail partners in
United Kingdom & Ireland, Canada, The Netherlands, United States, France, Australia, New
Zealand, Germany, Ireland, and Hong Kong - Kobo delivers a tailored country experience
that appeals to unique cultural interests and tastes of that country.
In addition to these countries, Kobo eReaders are also available via online stores in
Belgium, Spain, Switzerland, and Austria. Kobo's international online partner network
includes stores like Buy.com, Play.com, PriceMinister.com, Walmart.com, Comtech.de,
Redcoon, and Informatique.
THE KOBO VOX - AMAZING PRICE ofGBP149.99 STARTING TODAY
Perfect for families on the go and those who want to blend tablet functionality with
their eReading experience, the Kobo Vox offers a seven-inch, FFS+ multimedia touch screen
for a dynamic reading experience in vivid colour. Optimised for outdoor reading and with
an extra-wide viewing angle for shared reading, the Kobo Vox makes the rich content
offered at the Kobo online bookstore pop.
Unique to Kobo, readers can take reading to a whole new level with Kobo Pulse(TM)
sharing ideas on passages and recommending books with other readers. The seamless
integration with more than 15,000 apps, including family favourites like Facebook,
Twitter, The Weather Channel and Cut the Rope, make the Kobo Vox the perfect device for
families on the go - and with its new price point at GBP149.99 at WHSmith stores, it's
budget friendly too!
THE KOBO TOUCH - NEWLY REDUCED TO GBP79.99
Built by booklovers for booklovers, the Kobo Touch offers a best-in-class reading
experience, with an amazing touch experience that uses Infrared Touch Technology, allowing
readers to easily swipe or tap to turn pages. With the intuitive touch interface, readers
can highlight a phrase, lookup a word, zoom into an image, increase the font size, or
quickly navigate through a book and an entire library. Plus, finding that next read is
also quick and easy with Wi-Fi and a virtual keyboard.
The Kobo Touch eReader now available for GBP79.99 at WHSmith is also the first eReader
to be available in multiple languages and offers a localized experience, including
content, recommendations, and the Kobo store. Readers may choose from English, French,
Canadian French, German, Spanish, Italian, and Dutch.
About Kobo, Inc.
Kobo Inc. is one of the world's fastest-growing eReading services offering more than
2.5 million eBooks, magazines and newspapers- and counting. Believing that consumers
should have the freedom to read any book on any device, Kobo has built an open-standards
platform to provide consumers with a choice when reading. Inspired by a "Read Freely"
philosophy and a passion for innovation, Kobo has expanded to nearly 200 countries, where
millions of consumers have access to localized eBook catalogues and award-winning
eReaders, like the Kobo Touch. With top-ranked eReading applications for Apple,
BlackBerry, Android, and Windows products, Kobo allows consumers to make eReading social
through Facebook Timeline and Reading Life, an industry-first social experience that lets
users to earn awards for time spent reading and encouraging others to join in.
Headquartered in Toronto and owned by Tokyo-based Rakuten, Kobo eReaders can be found in
major retail chains across the globe.
For more information, visit http://www.kobo.com [http://www.kobo.com/_ ].
About WHSmith
WHSmith currently operates from over 1,100 stores in the UK and a growing number of
international locations; including Melbourne, Delhi, Dubai and Oman. WHSmith High Street
comprises of more than 600 stores and sells a wide range of stationery, books, newspapers
and magazines. WHSmith Travel comprises of over 560 travel retail units in airports,
railway stations, hospitals, workplaces and motorway service areas and sells a tailored
offer to meet the needs of people on the move. Customers can discover the full range of
Kobo eReaders and accessories at WHSmith.co.uk/kobo and browse the eBook range at
WHSmith.co.uk/eBooks [http://www.whsmith.co.uk/eBooks_ ].
Source: Kobo
For further information please contact Lisa Wlodyka at Cherish PR, Lisa.wlodyka@cherishpr.com, +44(0)208-996-9541
LONDON, April 19, 2012/PRNewswire/ --
Kobo and WHSmith to Launch 100 New Kobo Experiential Shops
Kobo Inc., [http://www.kobo.co.uk/_ ] a global leader in eReading, today announced
plans to open new Kobo branded shops within 100 WHSmith High Street retail locations in
2012. This decision follows the successful trial of the 'Kobo Centre' in some of WHSmith's
larger stores. Across the United Kingdom, WHSmith stores will provide consumers with a
signature Kobo experience that features the full range of Kobo eReading devices, including
the award- winning Kobo Touch(TM) eReader and the family friendly Kobo Vox(TM) eReading
tablet. Starting today, the Kobo Vox eReading tablet is available for GBP149.99. The Kobo
Touch eReader is currently available for the special low price of GBP79.99 and the Kobo
Wireless is GBP59.99 at leading WHSmith stores and online at http://www.whsmith.co.uk
[http://www.whsmith.co.uk/_ ].
"We value our partnership with WHSmith and are excited to have dedicated,
knowledgeable staff members who will educate WHSmith customers and introduce them to the
benefits of Kobo." said Mike Serbinis, CEO of Kobo. "We know that in partnership with
WHSmith we will deliver an engaging in-store experience that will demonstrate our
expertise, best-in-class design, easy user experience, and innovative product line."
Focused on helping customers embark on their eReading adventure, WHSmith stores will
have a dedicated team of Kobo experts to help introduce consumers to eReading and the best
eReading device for their reading style. At each of the WHSmith stores, customers will
find an experiential centre designed to help them discover the full line of Kobo eReading
devices and an even larger selection of the latest, stylish accessories and eReader
covers. Outfitted with WiFi and PCs, knowledgeable Kobo experts will provide an immersive
in-store experience for customers and fans alike. Now, shoppers will have the chance to
experience Kobo, learn about eReading, purchase the devices, browse the Kobo eBookstore,
and activate their Kobo account before leaving the store.
The Kobo experiential shops, commonly known as a "store within a store
[http://en.wikipedia.org/wiki/Store-within-a-store_ ]," are designed to provide WHSmith
customers with a personal, informative Kobo eReading experience.
AGGRESSIVE INTERNATIONAL EXPANSION FOR KOBO IN 2012
This announcement further strengthens Kobo's international strategy focused on
delivering eReading on a global scale that encompasses an end-to-end eReading experience,
award winning eReaders, and a world-class content catalogue. The 'store within a store'
initiative builds on Kobo's continued partnership with WHSmith and its increasing focus on
the UK marketplace.
Kobo endeavors to lead in new markets around the globe and since Kobo's acquisition by
the e-commerce leader Rakuten, Kobo has the resources, network and capacity to scale
quickly around the world and to deliver a solution that meets and exceeds our customer and
partner needs.
Kobo has had tremendous success both through its localised online eBook stores that
offer content in 60 languages across 190 countries, as well as through its network of
premier retail partners. With country-specific, localised stores and retail partners in
United Kingdom & Ireland, Canada, The Netherlands, United States, France, Australia, New
Zealand, Germany, Ireland, and Hong Kong - Kobo delivers a tailored country experience
that appeals to unique cultural interests and tastes of that country.
In addition to these countries, Kobo eReaders are also available via online stores in
Belgium, Spain, Switzerland, and Austria. Kobo's international online partner network
includes stores like Buy.com, Play.com, PriceMinister.com, Walmart.com, Comtech.de,
Redcoon, and Informatique.
THE KOBO VOX - AMAZING PRICE ofGBP149.99 STARTING TODAY
Perfect for families on the go and those who want to blend tablet functionality with
their eReading experience, the Kobo Vox offers a seven-inch, FFS+ multimedia touch screen
for a dynamic reading experience in vivid colour. Optimised for outdoor reading and with
an extra-wide viewing angle for shared reading, the Kobo Vox makes the rich content
offered at the Kobo online bookstore pop.
Unique to Kobo, readers can take reading to a whole new level with Kobo Pulse(TM)
sharing ideas on passages and recommending books with other readers. The seamless
integration with more than 15,000 apps, including family favourites like Facebook,
Twitter, The Weather Channel and Cut the Rope, make the Kobo Vox the perfect device for
families on the go - and with its new price point at GBP149.99 at WHSmith stores, it's
budget friendly too!
THE KOBO TOUCH - NEWLY REDUCED TO GBP79.99
Built by booklovers for booklovers, the Kobo Touch offers a best-in-class reading
experience, with an amazing touch experience that uses Infrared Touch Technology, allowing
readers to easily swipe or tap to turn pages. With the intuitive touch interface, readers
can highlight a phrase, lookup a word, zoom into an image, increase the font size, or
quickly navigate through a book and an entire library. Plus, finding that next read is
also quick and easy with Wi-Fi and a virtual keyboard.
The Kobo Touch eReader now available for GBP79.99 at WHSmith is also the first eReader
to be available in multiple languages and offers a localized experience, including
content, recommendations, and the Kobo store. Readers may choose from English, French,
Canadian French, German, Spanish, Italian, and Dutch.
About Kobo, Inc.
Kobo Inc. is one of the world's fastest-growing eReading services offering more than
2.5 million eBooks, magazines and newspapers- and counting. Believing that consumers
should have the freedom to read any book on any device, Kobo has built an open-standards
platform to provide consumers with a choice when reading. Inspired by a "Read Freely"
philosophy and a passion for innovation, Kobo has expanded to nearly 200 countries, where
millions of consumers have access to localized eBook catalogues and award-winning
eReaders, like the Kobo Touch. With top-ranked eReading applications for Apple,
BlackBerry, Android, and Windows products, Kobo allows consumers to make eReading social
through Facebook Timeline and Reading Life, an industry-first social experience that lets
users to earn awards for time spent reading and encouraging others to join in.
Headquartered in Toronto and owned by Tokyo-based Rakuten, Kobo eReaders can be found in
major retail chains across the globe.
For more information, visit http://www.kobo.com [http://www.kobo.com/_ ].
About WHSmith
WHSmith currently operates from over 1,100 stores in the UK and a growing number of
international locations; including Melbourne, Delhi, Dubai and Oman. WHSmith High Street
comprises of more than 600 stores and sells a wide range of stationery, books, newspapers
and magazines. WHSmith Travel comprises of over 560 travel retail units in airports,
railway stations, hospitals, workplaces and motorway service areas and sells a tailored
offer to meet the needs of people on the move. Customers can discover the full range of
Kobo eReaders and accessories at WHSmith.co.uk/kobo and browse the eBook range at
WHSmith.co.uk/eBooks [http://www.whsmith.co.uk/eBooks_ ].
Source: Kobo
For further information please contact Lisa Wlodyka at Cherish PR, Lisa.wlodyka@cherishpr.com, +44(0)208-996-9541