SecureSafe Acquires US Competitor Entrustet to Expand International Reach
MADISON, Wisconsin and ZURICH, April 17, 2012/PRNewswire/ --
DSwiss, founders of SecureSafe, the leading online data safe service, announces today
the acquisition of US-based digital estate planning service Entrustet. The acquisition
will strengthen DSwiss' footprint within the US market and provide them with additional
The Entrustet service allows people to quickly, easily and securely prepare the last
wishes for their digital assets and is a complement to SecureSafe's existing data
inheritance features. By consolidating the two companies, SecureSafe (formerly known as
DataInherit) becomes the premier service for offering high security data storage both now
and for the future.
Since launching in 2008, Entrustet has built-up relationships with estate planning
attorneys who integrate digital assets into clients' estate plans throughout the US which
will prove invaluable to DSwiss as it strives to expand into the US market. Currently, the
SecureSafe service has attracted many US customers who appreciate the benefits of
Switzerland's well-known privacy and data protection policies.
Commenting on the acquisition, Christian Schwarzer, CEO of DSwiss said: "The
acquisition of Entrustet accelerates our strategy in several important ways - it extends
our reach into the US market and also shows our business partners, investors and other
competitors that we plan to stay at the top of this market."
Nathan Lustig, Co-founder of Entrustet, added: "We are delighted that Entrustet will
be incorporated into SecureSafe's impressive service and know our customers will enjoy
SecureSafe's enhanced features."
All existing Entrustet customers will be able to transfer their data to a SecureSafe
account where they will not only benefit from the data inheritance features but also the
invaluable file and password safes that can be accessed at anytime and anywhere via a PC
or the services' free iPhone and iPad apps.
Notes to Editors
About DSwiss and SecureSafe
SecureSafe was developed by DSwiss Ltd. and provides an online data safe service for
password and document storage. The high-security online data storage service with a
built-in data inheritance feature provides users with a safe repository for important
digital assets and passwords with the option to access their account online or via an
iPhone or iPad. For more information, visit http://www.securesafe.com or follow us on
Founded in 2008, DSwiss Ltd. is an independent corporation with headquarters in
Zurich, Switzerland. The company specializes in high-security Internet services and the
long-term preservation of digital assets. DSwiss offers companies the ability to quickly
and safely implement an Internet data safe as a digital online vault for their customers
or as a secure delivery channel for important digital documents. For more information,
visit http://www.dswiss.com or follow us on Twitter http://www.twitter.com/dswiss.
Entrustet (http://www.entrustet.com) allows users to create a list of online
accounts and computer files and decide if each account or computer file should be deleted
or transferred to an heir when the user passes away. Through Entrustet's Account Guardian,
users can securely store their digital assets and last wishes so that when they pass away,
their heirs will be able to carry out their last wishes. Founded in 2008 in Madison, WI,
Entrustet is a pioneer in the digital estate planning industry and has partnered with
hundreds of attorneys to help them create digital estate plans for their clients.
Andreas Jacob, Director of Marketing and Communications, firstname.lastname@example.org,
+41-44-515-11-11 Nathan Lustig, Co-founder Entrustet, email@example.com,