Reunion Group Announces New Digital Products and New Leadership Personnel
Poster: SySAdmin
Posted on April 10, 2012 at 7:42:01 AM
Reunion Group Announces New Digital Products and New Leadership Personnel
New Leadership Tasked With Developing Multi-Channel Strategy
FT. LAUDERDALE, Fla., April 10, 2012 /PRNewswire/ -- The Reunion Group announced today the first in a series of transformative investments it intends to make focusing on digitized consumer loyalty programs. The result will be an array of new digital products and mobile distribution capabilities targeting its traditional card industry clients as well as several additional industries.
Among the company's new capabilities, eVIP(SM) will provide a new suite of benefits for online consumers and SecurIT(SM)( )will focus on personal security in the digital channel. These initiatives will be customized and branded for individual client applications. Both will provide meaningful revenues to the company's partnering clients and will support those clients' brands.
Steve Halmos, Reunion Group's chairman said, "We have been very successful direct marketers for more than 40 years. While the underlying principles remain constant across all marketing channels, we appreciate the important distinctions governing successful direct-to-consumer initiatives in the digital channel. Today our clients expect our services to be multi-channeled, seamlessly delivered and accretive to their brands."
"To capitalize on our opportunities, three experienced executives have joined the Reunion Group to lead our digital transformation." Halmos continued, "We will begin by architecting a new multi-channel product strategy."
Riad Shalaby will lead the organization as the Reunion Group's new Chief Executive Officer, reporting to Halmos. Shalaby has over 25 years management, marketing, and technology experience, having held executive positions at the Las Vegas Sands, Equifax, Abacus Direct, Group1 Software and Hilton.
In addition Paul Imbierowicz has joined the company as its new Executive Vice President of New Product and Market Development. Prior to this appointment, Imbierowicz spent 15 years at Epsilon Targeting where he was most recently Senior Vice President, Strategy and Market Planning responsible for strategic and operational planning for 12 markets and leading the M&A activity.
Ray Killebrew has joined the company to lead the digital channel development as the new Executive Vice President of Digital Strategy. With a focus on designing meaningful consumer experiences, Killebrew has an 18 year track record creating interactive business-to-business and business-to-consumer solutions at Equifax and at IBM e-business solutions where he successfully lead hundreds of enterprise-wide interactive projects in the highly regulated financial services sector.
About The Reunion Group
Located in Ft. Lauderdale Florida, The Reunion Group is a leading marketer of consumer service programs to its clients' customers, thereby generating substantial income and consumer loyalty on behalf of its clients with no investment on clients' part. Formed in 1995 as a supplier of fee-based enhancement programs for credit card issuers, the company has during the ensuing years expanded its offerings beyond the card industry and into the loyalty space. That transformation continues with the addition of the new personnel announced in this release. Clients include many of the nation's largest banks, retailers, and multi-channel merchants.
SOURCE The Reunion Group
The Reunion Group
CONTACT: Ryan Moskowitz, +1-954-760-4970, ryan.moskowitz@reuniongroup.com
Web Site: http://www.reuniongroup.com
New Leadership Tasked With Developing Multi-Channel Strategy
FT. LAUDERDALE, Fla., April 10, 2012 /PRNewswire/ -- The Reunion Group announced today the first in a series of transformative investments it intends to make focusing on digitized consumer loyalty programs. The result will be an array of new digital products and mobile distribution capabilities targeting its traditional card industry clients as well as several additional industries.
Among the company's new capabilities, eVIP(SM) will provide a new suite of benefits for online consumers and SecurIT(SM)( )will focus on personal security in the digital channel. These initiatives will be customized and branded for individual client applications. Both will provide meaningful revenues to the company's partnering clients and will support those clients' brands.
Steve Halmos, Reunion Group's chairman said, "We have been very successful direct marketers for more than 40 years. While the underlying principles remain constant across all marketing channels, we appreciate the important distinctions governing successful direct-to-consumer initiatives in the digital channel. Today our clients expect our services to be multi-channeled, seamlessly delivered and accretive to their brands."
"To capitalize on our opportunities, three experienced executives have joined the Reunion Group to lead our digital transformation." Halmos continued, "We will begin by architecting a new multi-channel product strategy."
Riad Shalaby will lead the organization as the Reunion Group's new Chief Executive Officer, reporting to Halmos. Shalaby has over 25 years management, marketing, and technology experience, having held executive positions at the Las Vegas Sands, Equifax, Abacus Direct, Group1 Software and Hilton.
In addition Paul Imbierowicz has joined the company as its new Executive Vice President of New Product and Market Development. Prior to this appointment, Imbierowicz spent 15 years at Epsilon Targeting where he was most recently Senior Vice President, Strategy and Market Planning responsible for strategic and operational planning for 12 markets and leading the M&A activity.
Ray Killebrew has joined the company to lead the digital channel development as the new Executive Vice President of Digital Strategy. With a focus on designing meaningful consumer experiences, Killebrew has an 18 year track record creating interactive business-to-business and business-to-consumer solutions at Equifax and at IBM e-business solutions where he successfully lead hundreds of enterprise-wide interactive projects in the highly regulated financial services sector.
About The Reunion Group
Located in Ft. Lauderdale Florida, The Reunion Group is a leading marketer of consumer service programs to its clients' customers, thereby generating substantial income and consumer loyalty on behalf of its clients with no investment on clients' part. Formed in 1995 as a supplier of fee-based enhancement programs for credit card issuers, the company has during the ensuing years expanded its offerings beyond the card industry and into the loyalty space. That transformation continues with the addition of the new personnel announced in this release. Clients include many of the nation's largest banks, retailers, and multi-channel merchants.
SOURCE The Reunion Group
The Reunion Group
CONTACT: Ryan Moskowitz, +1-954-760-4970, ryan.moskowitz@reuniongroup.com
Web Site: http://www.reuniongroup.com