Gameloft and Classic Media Bring Where's Wally Now?(TM) to Android Smartphones & Tablets So Fans Can Continue the Search Wherever They Go!
PARIS, April 5, 2012/PRNewswire-FirstCall/ --
Gameloft, a leading global publisher of digital and social games, and Classic Media, a
global media company with a portfolio of some of the world's leading family entertainment
brands, announce the release of Where's Wally Now?(TM) for Android smartphones & tablets.
Based on the publishing phenomenon, Where's Wally Now? allows fans of the elusive world
traveller to enter scenes from of the acclaimed book on their mobile phones, enabling them
to find Wally anytime, anywhere!
In Where's Wally Now?, Wally uses Wizard Whitebeard's magic walking stick to travel
through space and time as players follow his journey through seven unique levels. Putting
players search-and-find skills to the test, each level provides a challenging variety of
searchable content, opportunities to unlock bonus content and never before seen mini-games
featuring Wally and his friends. With a new adventure at every turn, Wally blends into
crowds throughout time from the Stone Age to the Future, leading players to ask - where IS
"The Where's Wally? books have enjoyed international success for years. We are excited
to partner with Classic Media to let fans of the series rediscover such an iconic
character as Wally on their mobile phones," announced Karine Kaiser, VP Marketing and
Licensing for Gameloft
"We're very excited to partner with Gameloft to provide fans everywhere with a new
Where's Wally? mobile adventure." said Nicole Blake, EVP, Global Marketing & Consumer
Products, Classic Media. "With Android smartphones & tablets fans can continue the search
for Wally on-the-go!"
"Where's Wally Now?" is now available for Android smartphones, tablets and feature
About Where's Wally?(R)
Created by Martin Handford and first published in 1987, Where's Wally? is one of the most
recognisable characters in the world and a pop-culture icon. A global publishing
phenomenon with 56+ million books sold worldwide, the successful series is published in
more than 38 countries, and has been translated into more than 30 languages and has sold
5.8+ million Apps to date. JOIN THE SEARCH! as the ultimate world traveller embarks on A
Fantastic Journey to celebrate his 25th Anniversary in 2012. Online, in-store, or at
events-who knows where Wally will be spotted next? Keep your eyes open. You won't be the
only one searching. http://www.whereswally.co.uk
About Classic Media
Classic Media, one of the world's largest independent entertainment companies, is a
leader in reinventing the classics of yesterday and creating the entertainment classics of
tomorrow. The Company owns and manages a globally-recognized portfolio of well-known
family and pop-culture entertainment brands, including Casper the Friendly Ghost(R),
Where's Wally?(R), Lassie(R), The LoneRanger(R) and new global brand Life With Boys(TM).
Big Idea Entertainment, a member of the Classic Media family, is the leading faith-based
studio and producer of children's programming, including the best-selling animated series,
VeggieTales(R). Classic Media programming is distributed in more than 170 territories
worldwide and showcased in multiple formats, including TV, film, home video, consumer
products, publishing, digital, and music. Visit us at http://www.classicmedia.tv
A leading global publisher of digital and social games, Gameloft(R) has established
itself as one of the top innovators in its field since 2000. Gameloft creates games for
all digital platforms, including mobile phones, smartphones and tablets (including
Apple(R) iOS and Android(R) devices), set top box, connected TVs and consoles. Gameloft
partners with leading international brands such as UNO(R), Spider-Man(R), James Cameron's
Avatar(TM), Ferrari(R) and Sonic Unleashed(R). Gameloft also operates its own established
franchises, such as Real Football, Asphalt(TM), Modern Combat 2: Black Pegasus and N.O.V.A
Near Orbit Vanguard Alliance(R). Gameloft is present in all continents, distributes its
games in 100 countries and employs over 4,500 developers.
Gameloft is listed on the Paris Stock Exchange (ISIN: FR0000079600, Bloomberg: GFT FP,
Gameloft's sponsored Level 1 ADR (ticker: GLOFY) is traded OTC in the US.
Jessica W. Lewinstein
For Classic Media:
The Morris + King Company