PRSA-NCC Launches New Website Design to Showcase Value, Bolster Collaboration
WASHINGTON, April 2, 2012 /PRNewswire-USNewswire/ -- The Public Relations Society of America National Capital Chapter (PRSA-NCC) unveils its completely redesigned website design today - http://www.prsa-ncc.org - that highlights chapter and industry news, and serves as an interactive forum for current and prospective members of the country's largest PRSA chapter. The new site reflects the diverse membership of NCC and has several new features including a feature news and member spotlight section on the homepage, multiple channels - including the chapter blog - for connecting and sharing information via social media tools throughout the site, and several sections dedicated to highlighting chapter, national, and industry news.
"Given the business we are in, we understand the role an appealing and informative website plays in strengthening an organization's value to key stakeholders. Our committee members worked diligently throughout the process - redesign, development, and implementation - to completely reinvigorate the user experience," said PRSA-NCC president Suzanne Holroyd, PhD, APR+M. "Most importantly, the new site's navigation is more streamlined and intuitive so users can easily be informed and get involved."
The development of the new website was led by NCC's Website Committee co-chairs Sabrina Kidwai, PRSA-NCC board member, and Robert Udowitz, vice president of PRSA-NCC. Chapter member Jill Kurtz, APR and her firm, Balance Interactive, provided their consultation and services to develop the new site. PRSA-NCC started planning for the redesign process in March 2011 with the goal to increase the chapter's online brand as well as upgrade the website's platform and its contact relationship manager - all to strengthen member and visitor engagement.
About Public Relations Society of America - National Capital Chapter (PRSA-NCC)
PRSA-NCC is a professional public relations association of more than 1,500 members in the Washington, D.C., metropolitan region. PRSA-NCC provides professional development programs, accreditation instruction, and networking opportunities. PRSA-NCC also promotes public relations education through five area Public Relations Society of America student chapters. For more information, please visit http://www.prsa-ncc.org or call 703-691-9212.
SOURCE Public Relations Society of America National Capital Chapter
Public Relations Society of America National Capital Chapter