Drishti Enters Into Strategic Alliance With PRTA to Expand Operations in Australia

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April 2, 2012
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Drishti Enters Into Strategic Alliance With PRTA to Expand Operations in Australia

PRTA Partners With Drishti-Soft to Serve CIM Needs of Australian Market

GURGAON, India, April 2, 2012/PRNewswire/ --

    Drishti-Soft [http://www.drishti-soft.com/contactus.php ] makes further inroads into
the Australian market by partnering with PRTA, a leading ITES company. The latter had been
using Drishti's Ameyo [http://www.drishti-soft.com/product.php ] solution for over a year
and are excited at the prospect of venturing into a lucrative new venture with the leading
CIM technology innovator [http://www.drishti-soft.com ].

    Speaking about the partnership, Mr. Damon Bromley, MD, PRTA says, "As a growing ITES
business we were in the market for a technology platform to support various elements of
our business operations. PRTA is a marketing agency with a thriving contact centre and we
were thoroughly impressed with Drishti's dynamic and feature-rich solution. Having
utilized Drishti's Ameyo suite to support our core operations for more than a year, we can
confidently stand behind Ameyo as an industry-leading solution. Ameyo has delivered and
redefined our expectations on contact centre solutions. The Australian market is cluttered
with legacy contact centre solutions and we see this as an opportunity to expand Ameyo's
influence in Australia. We at PRTA are excited to announce our strategic collaboration
with Drishti and look forward to becoming partners in growth."

    Sachin Bhatia, VP-Business Development, Drishti-Soft further adds, "Australian
businesses require a technology that can provide process optimization while matching their
continuous growth. Legacy systems are unable to provide the flexibility and
cost-efficiency to address these requirements. With the experience of PRTA, we are in a
position to capitalize on this opportunity and expand our presence throughout the domestic
market."

    Australian businesses are looking to implement ICT in more creative ways to maintain
their growth, provide differentiators for competitive advantage and to improve process
productivity. Current legacy solutions cannot deliver the required value-addition and
cost-efficiency required, and hence the need for an IP-based solution. Ameyo brings an
innovative approach and Service Oriented Architecture (SOA) that simplifies communication
processes, increases development & deployment speed, and provides flexibility while
reducing IT costs.

    About PRTA:
Positive Response Telemarketing Agency or PRTA is a reputed telemarketer and response
management solutions provider. Established in 2003 with headquarters in St Leonard's,
Australia; PRTA has grown into a dedicated outbound call centre. Its service portfolio
talks about over 250 successful campaigns delivered across key vertical markets including
energy & utilities, transport & logistics, media and communications, pharmaceutical,
finance, automotive and franchising sectors. With technology platform consisting of best
solutions in market, PRTA has the expertise to deploy and deliver a wide variety of client
processes.

    About Drishti:
Drishti is a leading provider of contact center software and enterprise communications
applications. Drishti offers communications solutions that empower enterprises to
dynamically manage business processes, interactions, workforce and service levels on
emerging unified communications (IP Telephony, unified messaging, conferencing, presence
management, and application collaboration), SOA (Service Oriented Architecture), and SaaS
(Software as a Service). Cutting-edge technologies from Drishti have been designed to add
value to the businesses and pave way for a structured growth.

    Primary Media Contact : kishore Daswani, pr@drishti-soft.com, 91-0124-4771000

Source: Drishti - Soft Solutions Pvt Ltd

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